A Movie About The Easter Candy Peeps Is In Development

Here's something unexpected: the popular Easter candy Peeps is becoming a movie. Deadline reports that Wonder Street (The Mauritanian) has acquired the movie and TV rights to the candy, and could develop an animated project that's described as "Trolls-meets-Smurfs."

"It will follow a ragtag group of Peeps characters who set out on a cross-country journey in order to attend Peepsfest, an annual brand celebration in Pennsylvania," the report said.

David Goldblum, who has multiple deals in place and is working with Meryl Streep on a new project, is attached to write the movie.

Just Born Inc. is the Pennsylvania-based manufacturer of Peeps. The company reportedly makes two billion of the candies each year. This movie deal is no big surprise, as Peeps has been branching out to new markets in recent years. This year, Peeps partnered with Pepsi to create a Peep-flavored Pepsi version. Additionally, there is now a special editions of Peeps that taste like Hot Tamales.

"Peeps Chicks and Bunnies have been ingrained in American pop culture for nearly seven decades due to their instantly recognizable shapes and fan-favorite marshmallow taste, making them the perfect characters to bring to life on the big screen," Just Born's Keith Domalewski said. "We hope the new Peeps film spreads sweetness to families across the country and provides inspiration for fans to express their 'Peepsonality' in new ways."

It seems to be very early days for the Peeps movie, and there is no word yet on actors who might appear in the movie, who may direct it, where it will be available to stream, or a release date.