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Activision Blizzard Lay Offs Impact Hundreds, Despite A Record Year

Activision Blizzard cites big results, but lays off staff at the same time.

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Activision Blizzard, the company behind Call of Duty, Overwatch, and Candy Crush, has announced significant layoffs. Employees were notified of the cuts on Tuesday to coincide with the release of the company's annual earnings report, which saw it post its best results ever. Despite this strong performance, hundreds of people across Activision, Blizzard, and mobile game company King will be impacted by the layoffs.

Activision detailed its financial performance for the fourth quarter of 2018 and the year overall. As part of this, it noted that it "will increase development investment in its biggest franchises, enabling teams to accelerate the pace and quality of content for their communities and supporting a number of new product initiatives." It also cited that the number of developers that will be working on "Call of Duty, Candy Crush, Overwatch, Warcraft, Hearthstone and Diablo in aggregate will increase approximately 20% over the course of 2019."

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Now Playing: Activision Blizzard Talks Layoffs, Destiny Split, And Call Of Duty - GS News Update

However, this greater investment, it says, will be funded by "de-prioritizing initiatives that are not meeting expectations and reducing certain non-development and administrative-related costs across the business"--referring to the layoffs. In its financial call, COO Coddy Johnson said there would be an eight percent reduction in headcount at Activision Blizzard. With nearly 10,000 employees by the company's last count, this amounts to nearly 800 people losing their jobs. This has resulted in the shutdown of one of King's studios and seen reductions to areas like esports, which had been a focus with projects like the Overwatch League.

Company CEO Bobby Kotick, said that, while Activision Blizzard's "financial results for 2018 were the best in our history," it "didn’t realize our full potential." As a result, the company has made leadership changes designed to "enable us to achieve the many opportunities our industry affords us, especially with our powerful owned franchises, our strong commercial capabilities, our direct digital connections to hundreds of millions of players, and our extraordinarily talented employees.”

In a statement acquired by Kotaku, Blizzard president said "staffing levels on some teams are out of proportion with [the company's] current release slate," which has necessitated the need to scale down. Although the layoffs are currently isolated to the US business, Brack indicated that other regional offices will also be evaluated in the future and could also be impacted, "subject to local requirements."

Brack's message to Activision Blizzard's reportedly states "a comprehensive severance package," in addition to job assistance and a profit-sharing bonus will be offered to those at Blizzard that are being affected by the layoffs.

Amidst these layoffs, Activision Blizzard has increased the dividends it is paying to its shareholders by nine percent from 2018. At the same time, it has authorized a two-year stock repurchase program. These measures are intended to soften potential impact on Activision Blizzard's stock price, but paints a negative picture when placed alongside the layoffs.

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Pyrosa

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Up even more today:

$44.57+6.96% (+$2.90)

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adamfazai

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Edited By adamfazai

Well guys dont just blame CEOs with their big paychecks, we should blame ourselves that we always buy their products, Almost no matter what

We despise EA and ACtivisions for so long but it just "satisfy" our minds in a specific way that makes us feel "OK now I know that these are bad companies , it will be enough and I am a good guy" then we go and BYE their stuff :d

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hampton2003

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bobby: "financial results for 2018 were the best in our history," it "didn’t realize our full potential."

im triggered so hard on this line. textbook greed and a perfect example of whats wrong with corporate mindset. people are worried about making rent and eating decent food and yet the "important" people at the top make so much money that they need other people to keep track of it. the top brass should take pay cuts if they want their company to do even better, but no thats crazy talk.

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deactivated-60088a6135ac2

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The absurdity of the whole thing...

It's the best financial year in history, and they increased dividend payments by 9%...

With that in mind, we absolutely MUST lay off 800 people. It's inevitable. We just have to do it. There is absolutely nothing we can do; it's impossible that we could find the funds to keep these folks employed. I understand that every company has attrition. I understand that every company needs to cut non-profitable units from time-to-time, but in a company of 10,000 that's 8% of your ENTIRE workforce?

Bobby Kotick is a disease...

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Avatar image for deactivated-6793e8ba0e8bf
deactivated-6793e8ba0e8bf

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I thought microtransactions were introduced to help pay for development and keep these hard working programmers employed? I guess it depends on if you're developing the right things.

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Frostblind

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It’s corporate greed and that’s the nutshell. Especially since the shareholders are getting quite the padding. Now hopefully one of those games getting de-prioritized is diablo immortal due to such negative impact on the company.

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PETERAKO

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Edited By PETERAKO

To all the deluded lootbox/microtransaction moron apologists who defended these practices, a huge middle finger to you. You have been proven wrong(again). After record income from microtransactions, people STILL GOT FIRED!

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Thanatos2k

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Why would anyone want to work at this joke of a company? Company is raking in the profits and for your hard work - there's the door!

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mrbojangles25

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Edited By mrbojangles25

sadly, time to buy some Activision-Blizzard stock :(

Hate supporting business decisions like this, but it's been proven to increase stock prices.

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niv0070

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@mrbojangles25: Both this and the upcoming Warcraft III remaster, the stock will probably jump.

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Soliaired50

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And yet the money still keeps flooding in for Kodick.

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Xiomata

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Old Blizzard is dead for some time now, thanks to greedy Activision for destroying a once great company!

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deactivated-67e6993e92427

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Well, I guess somebody has to compete with EA in those worst company polls.

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Pyrosa

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Edited By Pyrosa

@Cikatriz_ESP: Naw, EA is going to turn itself around anytime now!

They can have Visceral release a new Dead Spa... oh.

Well, they can get all us loyal Battlefield fans they've supported so well to... ummm....

But hey, that Star Wars game will... err...

Umm, parlaying all of us free Apex players into MTX revenue for all that... umm, "great"... unlockable content, that everyone is clearly excited about? Oof. (And here I thought the BF1 MTX content was utterly pointless and uninspiring.)

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Bread_or_Decide

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Sounds good.

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deactivated-66c08fcd27614

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How about we just boycott these people?

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Thanatos2k

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@Zenmuron666: You've been buying Activision games? Why?

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deactivated-66c08fcd27614

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@Thanatos2k: I cannot think of a satisfying answer.. Not anymore now anyway.

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Pyrosa

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Edited By Pyrosa

@Zenmuron666: Welcome to the club. (Seriously, welcome -- A LOT of us started this as soon as we hit level 20 in Destiny 1, and realized we had been duped.)

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darkelf83

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But we can give out huge sign-on bonuses and such. The CFO just got a $3.75 million sign-on bonus.

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stewart24

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Edited By stewart24

I like how “2018 was our best year ever” was fallowed by “however it wasn’t good enough so we need to lay off 8 percent of the staff”. I understand that you need to cut the fat sometimes even when successful but this seems like overkill.

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yosus

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Edited By yosus

This is disgusting. "We did great!! Now pleas GTFO of my company!

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DARREN636

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how lovely for the investors

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Pyrosa

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Edited By Pyrosa

@DARREN636: Up almost $3 between the normal trading day and after-hours.

Ironically, about 8%. Ouch.

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Hansond_Jaysond_Lee

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It's disgusting to see those executives doing whatever the hell they want.

Their sole priorities are pleasing investors and filling their pocket with as much green as they can while those below them are let to suffer even though those employees are one of the main reasons why Activision is where it is now.

They fight Activision's war and yet Activision still stabbed them in back.

Screw that.

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Xshinobi

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This industry is heading towards another crash. Current business models are just unsustainable.

This should be cause for celebration at ActiBlizz but instead people are getting laid off due to unrealistic goals. It almost seems like the more successful a company the more likely people are to get sacked. If your company makes a billion this year then you are expected to make two or three billion next year and when those crazy goals aren’t met then the company is considered a failure. INSANE.

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OldDadGamer

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OldDadGamer  Moderator

@xshinobi: As the dude below said, that's capitalism. People invest to see growth. That's every industry.

It's a big part of the reason we're seeing public companies shift to these revenue stream models, so they can say they grew even in the years they didn't release a game. All about the growth.

And while I'm not sure I agree that the business model is unsustainable (Fortnite seems to be working just fine for Epic), it's certainly true that the way public companies work is making the quality of games suffer.

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doremonhg9x

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@xshinobi: That's capitalism for ya!

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Richardthe3rd

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Edited By Richardthe3rd

All the calls to cut cost in Blizzard worry me even more now, because Activision just removed any doubt that they are implanting a "culture of fear" in Blizzard. None of it was apparently necessary.

It's clear that these "cuts" were only requisite to assume control of Blizzard's operations and redefine the culture there. And that... is beyond disgusting. Its heartrending.

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lostn

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Edited By lostn

Company CEO Bobby Kotick, said that, while Activision Blizzard's "financial results for 2018 were the best in our history," the it "didn’t realize our full potential."

If the best you've ever done is not considered good enough, we have a word for that: greed.

Sackings should have been done the previous year and all years before that because those results were even less than 2018.

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UwotM80

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Disgusting.

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alfz

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Edited By alfz

Blizzard = good. Only good to outstanding games

Activision = garbage. House of COD, the standard of mediocrity in gaming

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doremonhg9x

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@alfz: You might want to take that back with the shitshow that is BfA

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Thanatos2k

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@doremonhg9x: Don't you guys have phones? That Blizzard?

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doremonhg9x

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@Thanatos2k: I kinda wanted to add that, but the game is not out yet, so let's just give them the benefit of the doubt for the time being lol. But yeah, all the hype in the world, and then saving a fucking mobile game for the big reveal at the end of the showing - where you should drop your biggest bomb - is very, very retarded.

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Thanatos2k

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@doremonhg9x: Do you seriously believe the game has any chance of being as good as or better than Diablo 2?

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doremonhg9x

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@Thanatos2k: Considering the fact that fucking NetEase is taking the helm this time, I'd be grateful if it's just as fluid as D3. If they can somehow make it the D3 mobile, all the better. Going after D2 is way outta its league lol

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alfz

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@doremonhg9x: Mobile games always suck.

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InMyConTroL

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I feel for those employees who gave everything they could and now were discarded as nothing. It's clear that they do not care for employees and fans, that's probably the worst company in terms of professionalism.

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maitkarro

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@inmycontrol: Dude if you can't make use of talent, there is no point in letting it get wasted and rot in a stale place. Only thing you're talking about is mutual greed, even if you're defending that people shouldn't be layed off, that's kinda unrealistic and idiotic.

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InMyConTroL

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@maitkarro: you're reading the issue through a specific scope and ignoring what's behind this action. Talented people are paying the price as well! Let's suppose that you leave your country and go to Blizzard, with a lot of career plans in your mind. Then something goes wrong with the project in which you're working and you get fired, even if you were just following orders from a Project Manager. That's simply inhuman.

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Xanitra

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With failure comes sacrifice. If they just learned to listen to their fans, some of these failures could have been avoided.

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Richardthe3rd

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@Xanitra: let me fix that for you:

"With a self inflicted wrist-slap comes justification for blood sacrifice."

Layoffs + stock buyback program + best fiscal year ever = failure?

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lostn

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@Xanitra: They just had their best year ever financially...

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