Activision unfazed by Disney Infinity

Disney today announced plans to go toe-to-toe with Activision's Skylanders series through its new game and platform Disney Infinity. With a formidable stable of franchises like Toy Story, Pirates of the Caribbean, and The Incredibles to draw from, some may think Disney Infinity is putting a scare into Activision. But that's not the case.

Activision vice president of consumer marketing John Coyne issued a statement to GameSpot today welcoming Disney Infinity to the market, but also making clear Skylanders is the king of the category.

"We are thrilled by the incredible success that the Skylanders franchise has had in such a short period of time. We are also flattered that one of the leading family entertainment companies is joining our 'toys to life' category," Coyne said.

"We continue to focus on delivering innovative and immersive entertainment experiences to kids around the world and are pouring more creativity into our games. As a result, we are well positioned to continue leading the category."

Activision's Skylanders series has generated more than $500 million in revenue since its inception in 2011. The game's most recent entry--Skylanders Giants--drove more than double the unit sales of the original Skylanders in the United States during December 2012.