Amazon Prime Day Reportedly Delayed To October

Update: Amazon Prime Day will begin on October 13, according to a report from GameSpot sister site CNET.

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Amazon Prime Day is usually the biggest sales event of the summer, but this year's Prime Day won't happen until this fall. The sale has been delayed for the third time this year and is now planned for October, according to Business Insider. In an email sent to third-party sellers, Amazon indicated October 5 is now the "placeholder" day for the event, while a later email said this date change would be the final one.

Concerns over whether Amazon would have enough stock for Prime Day arose earlier this year, according to a New York Times report, as factories in China were shutting down. Since then, we've seen Amazon Prime Day delayed first to August, then September. The company's logistical operations have been complicated by COVID-19, and the retailer is seeing increased demand once again as coronavirus cases across the US continue to rise, Business Insider reports.

With the ever-changing situation around the coronavirus pandemic, it's probably safe to assume the October date is subject to change, but in any case, Prime Day (which would normally be kicking off in a couple of weeks) is still months away. The October 5 date puts it less than two months before Black Friday, meaning this fall is going to be a busy time for deals ahead of the holiday season.

With next-gen consoles launching this holiday season, we expect Prime Day and Black Friday to bring steep discounts on the PS4 and Xbox One, so it should be a good time to grab a current-gen console for cheap. Prime Day always brings great deals on Amazon's own hardware, like Echos and Fire Sticks, as well as gaming accessories, 4K TVs, and more.