Australia's first independent game publisher launches

Marketing consultancy Surprise Attack has announced the launch of its Australian games publishing label, Surprise Attack Games. As an independent games publisher, Surprise Attack Games will partner with Australian game developers to provide marketing and distribution services, both locally and globally.

The publisher will be taking games on all platforms, including PC, Mac, Linux, mobile, tablet, console, and browser-based titles.

Surprise Attack Games founder and managing director Chris Wright revealed the goal behind the company, stating, "Our vision for Surprise Attack Games is to build a new kind of publisher, inspired by the indie record labels I loved growing up in the '80s and '90s.

"Those labels weren't some separate corporate entity that came in at the end to handle the commercial stuff; they were an integral part of their local creative communities, and they helped lift up those communities as a result," he said.

Surprise Attack Games launches with three Australian games signed: Particulars, Wolfdozer, and Burden. All three titles will be demonstrated at the Surprise Attack Booth at this year's Penny Arcade Expo (PAX) in Australia.

PAX Australia will take place this year from July 19-21 at the Melbourne Showgrounds. To find out more about the PAX Australia event, be sure to visit the PAX Australia hub for GameSpot's latest coverage of the show.