Call of Duty: Black Ops 3 Is This Generation's Best-Selling Game

As part of today's quarterly earnings report, Activision Blizzard took the opportunity to boast about the performance of some of its games, including the most recent iteration of Call of Duty.

Last year's Black Ops III "continues to be the top-selling current-gen game" according to Activision, which cited sales data from the NPD Group and Gfk Chart-Track. That may not come as a surprise given how strong of a start it got off to--despite releasing in November, it ended up as the best-selling game of 2015.

Activision also highlighted the ways Black Ops III has outperformed the previous Call of Duty, Advanced Warfare. It said Black Ops III tops Advanced Warfare in terms of full game sales, in-game-content sales, monthly active users, and the rather esoteric metric of "engagement."

Compared with the same period in previous years, the Call of Duty franchise generated more revenue than it ever has during the first half of 2016. Activision also saw the number of people buying in-game content double, and it did so without seeing the average revenue generated per person decline.

Finally, the company claimed that this year's Infinite Warfare is seeing a higher percentage of preorders on the more expensive versions of the game. That's undoubtedly due to the fact that those are the only versions that come with a copy of Modern Warfare Remastered.