Capcom doubles Dead Rising TV ad push

Like an outbreak of unholy undead, Capcom's TV advertising push for the Xbox 360 action game Dead Rising is coming in waves and expanding quickly. The publisher today announced that it is doubling its efforts to get the vacant stares of the walking dead in front of the vacant stares of TV audiences nationwide, following up an initial $3 million worth of TV ads with $3 million more. The ads will air on cable networks like Comedy Central, Spike TV, MTV, and ESPN, as well as broadcast network Fox. Last month, Capcom announced that it had shipped 500,000 copies of Dead Rising in the game's first two weeks of availability.