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Codemasters unveils new logo

UK-based developer and publisher decides on new corporate identity.

133 Comments

Kuju's Brighton studios raised a few eyebrows back in March when it announced it was rebranding itself as "fun and accessible" Zoë Mode. Today, UK publisher Codemasters has also decided on a corporate makeover, although it will be keeping the name and simply changing its logo.

The new logo will appear on all Codemasters' upcoming games, including soon-to-be-released Hospital Tycoon, DiRT, and Overlord.

Codemasters CEO Rod Cousens describes the new logo as "bold and enigmatic," and comments, "Much like our in-house talent, the new logo can flex its creative muscles. It doesn't have a set colour; it may appear in a wide range of colour or tonal combinations. To that end, it's a logo that always has an element of the maverick about it."

Codemasters was originally founded in 1985 by Richard and David Darling, and released games including the Dizzy series, and more recently the TOCA touring car series, the Colin McRae Rally series, and Brian Lara International Cricket. The company announced at its recent Code07 event--at an undisclosed location in the UK--that it was currently working on a number of titles, including Rise of the Argonauts, Operation Flashpoint 2, and Race Driver One. For all the news from Code 07, please see GameSpot's coverage of the event.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Avatar image for Jono0
Jono0

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this is a lot better than the old one imo. But yeah, it does look like the E3 logo...

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Avatar image for munkiesinflight
munkiesinflight

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Better than the old one.

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Avatar image for GrimBee
GrimBee

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I guess now that E3 has gone, this logo can be used ;) The sweet thing about it is that it hasn't gor a solid colour like the old logo, meaning it can subtly blend into any genre game that they want to make (not that important... but it adds to the overall ART of a game I suppose). Alot of gamers forget how important a Logo is - its one of the most memorable parts of a game. Take for instance "Seeeeggaaaaaaa"... A logo is seen whenever you start up a game, if you had a crap logo, with a crap logo sound - that start button will probably be mashed up to heck.. hehe

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Avatar image for chrisdojo
chrisdojo

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looks a little like an E3 logo....

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Avatar image for xrateddan
xrateddan

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The Logo is much better then the previous one, now we need the company to start thinking about its in-game graphics, hopefully sharpen them up and then they could become a leading producer.

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Avatar image for red_comet
red_comet

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great logo change...now about that company name...

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Avatar image for rokkuman09
rokkuman09

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It's a pretty good logo, a lot better than the old one at least. It's simple, but looks really nice.

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Avatar image for Javaguychronox
Javaguychronox

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its a lot more moden looking than the old one. More simplistic. I like it.

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Avatar image for HXCDEW
HXCDEW

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I like it, better than the old one. Too blue though. I'd prefer red/green or something.

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Avatar image for gmayronne
gmayronne

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being a graphic designer myself, i kinda like it......simple, kinda clever

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Avatar image for tarektaha
tarektaha

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looks like a sex postion to me! what a stupid logo

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Avatar image for Khoo1992
Khoo1992

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better than the old one

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Avatar image for jakeboudville
jakeboudville

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i prefer the new one^_^

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Avatar image for rdrcr420
rdrcr420

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I like the new logo. Better than the old one. imo

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Avatar image for ObiKKa
ObiKKa

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"Much like our in-house talent, the new logo can flex its creative muscles. It doesn't have a set colour; it may appear in a wide range of colour or tonal combinations. To that end, it's a logo that always has an element of the maverick about it." Cool! Major cool! That is revolutionary! Is it? I like it very much, & also the ingenuity of the logo's design, as well.

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Avatar image for Aushan
Aushan

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less boring I suppose.

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Avatar image for G_W_X
G_W_X

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Good, good. Finally they step away from stealing Nintendo's "track" logo. :D Codemasters old track logo: << LINK REMOVED >> ...much like Nintendo's track logo: << LINK REMOVED >>

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Avatar image for Ado
Ado

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its okey... the last was too boringgg....

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Avatar image for andyoliver
andyoliver

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i think its rather lovely!! and why not change the logo... NICE!!!

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Avatar image for gbrading
gbrading

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Did they really need a new corporate logo? Most redesigns are just a waste of money. I actually preferred the old version.

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Avatar image for MasterAsh42
MasterAsh42

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I only read this in order to leave the following comment: Why in the world is this news?

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Avatar image for ketsuatama
ketsuatama

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Whoopeee! I know who's smiling most---- the graphics company that dreamt up this mind boggling logo! Puh-leez!

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Avatar image for Pete5506
Pete5506

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cool

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Avatar image for fonzieahmed
fonzieahmed

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i liked the old one better.

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Avatar image for eng_mas_60
eng_mas_60

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nice

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Avatar image for comthitnuong
comthitnuong

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That is an epic logo they got there.

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Avatar image for dannyodwyer
dannyodwyer

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kinda preferred the other one.

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Avatar image for Vishvanath
Vishvanath

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Good stuff.

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Avatar image for metdevthegamer
metdevthegamer

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This is so overwhelming.

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Avatar image for littlestreakier
littlestreakier

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i really really think that logo is a big step up from their previous logo. much better in my opinion.

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Avatar image for roy071
roy071

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Kwl Logo Too Bad Not THat Interested!

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Avatar image for deactivated-60889f10c3b8e
deactivated-60889f10c3b8e

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I love the new logo. Go Codemasters, and go OpFlash 2! The original was probably the most immersive military fps simulation ever.

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Avatar image for grafkhun
grafkhun

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thanks codemasters... now that i have your new logo i can rule the world? cool but give us some info about the games as well.

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Avatar image for KamaKase
KamaKase

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To all marketing people: no-one cares about logos/branding. Market the product, not the studio. As long as it's not totally stupid, it doesn't make any difference to me.

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Avatar image for nemes1s3000
nemes1s3000

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Brian Lara International Cricket, best sports game, ever.

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Avatar image for smidsy85
smidsy85

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This is THE best news! I'm so happy :D

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Avatar image for okassar
okassar

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Umm....I don't really care lol,waste of 30 seconds.

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Avatar image for DrKill09
DrKill09

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Well, now that they got the new logo business out of the way, they can make the DiRT demo actually work. The ******ing thing won't even load up. What a POS!

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Avatar image for deactivated-5e9798654a05d
deactivated-5e9798654a05d

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Is this really news worthy?

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Avatar image for OfficialBed
OfficialBed

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looks sweet :)

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Avatar image for dillon3692
dillon3692

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"This just in EA has agreed to stop making games....." Thats news this isn't

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Avatar image for Homes225
Homes225

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Yay?

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Avatar image for caganamata
caganamata

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well the logo is cool, but i want GAMES

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Avatar image for peeweeshift
peeweeshift

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lol how is this news.

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Avatar image for Vampire64
Vampire64

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bleah

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Avatar image for SciFiCat
SciFiCat

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Wow, now a cut away diagram of a wallplug is news

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Avatar image for webdoom
webdoom

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thats what designers are meant for.. good job :D

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Avatar image for MaesterTeaster
MaesterTeaster

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Mmmm Jaggies.

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Avatar image for Shtinky
Shtinky

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omg wow what a logo!! oh god! i can't contain myself! wow!

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Avatar image for e1337prodigy
e1337prodigy

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Pretty good logo, is it animated? like the wii logo when all the letters run in.

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