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Dune Director Slams Warner Bros Over HBO Max Release

The director called the move "a desperate attempt to grab the audience’s attention."

22 Comments

In an opinion piece published on Variety, Dune director Denis Villeneuve has slammed the decision to debut Dune on streaming service HBO Max, saying he learned about the decision "in the news." The director has condemned the move as purely profit-based, placing blame on Warner Media's parent company AT&T for "[hijacking] one of the most respectable and important studios in film history."

In a surprise announcement earlier in December, Warner announced that its entire theatrical line-up would be releasing on HBO Max on the same day as its theatrical release. Legendary Entertainment, a co-financer on many of the films, has threatened legal action over the move.

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Dune director Denis Villeneuve has been one of the most vocal critics of the move, writing "there is absolutely no love for cinema, nor for the audience here. It is all about the survival of a telecom mammoth, one that is currently bearing an astronomical debt of more than $150 billion."

"Streaming services are a positive and powerful addition to the movie and TV ecosystems," Villeneuve clarified. "But I want the audience to understand that streaming alone can't sustain the film industry as we knew it before COVID. Streaming can produce great content, but not movies of Dune's scope and scale."

"Dune is by far the best movie I've ever made," he continued. "My team and I devoted more than three years of our lives to make it a unique big screen experience. Our movie's image and sound were meticulously designed to be seen in theaters."

The COVID-19 pandemic has played havoc on the film industry in 2020, especially in regards to theatrical releases. Tenet, one of the first big blockbusters to debut after the pandemic shut cinemas down around the world, played to a disappointing domestic box office that led to other films pushing theatrical release dates back.

However some movies that prioritised digital releases have seen success, such as Trolls: World Tour, which out-earned its predecessor despite an entirely digital release. For directors like Tenet's Christopher Nolan (who has also criticized the HBO Max decision) and Dune's Denis Villeneuve, earnings are secondary to seeing their movies get the big-screen blockbuster experience.

"The moviegoing experience is like no other," Villeneuve concludes. "In those darkened theaters films capture our history, educate us, fuel our imagination and lift and inspire our collective spirit. It is our legacy."

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uninspiredcup

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uninspiredcup  Online

He should be happy, it looks more like a tv series.

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iguanas14

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It's a bit different now vs 20 years ago when HD was just breaking out in people's homes. Get over the fact no one is paying 40+ bucks for tickets and popcorn

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Guavington

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Denis is right about one thing, there is certainly no love for the cinema. Paying $20 to walk across sticky floors after paying another $20 for snacks, just to sit beside some stranger who keeps shining their phone screen in my eyes, because god forbid they go 15 mins without checking their Twitter. All just so I can watch a movie through some woman’s hair, while missing the most important scenes because I have to get up and pee. Take the money you saved this year on movie tickets and snacks, buy the biggest tv you can afford on Boxing Day. Then for the true experience, give me $40 and I’ll come over, poor coke on your floor, shine a light in your eye, talk through the whole movie, kick the back of your seat randomly, and skip the film ahead when you go to the bathroom. Who would want to watch a movie any other way?

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jasoncourt

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I understand the rooted love for the cinema and how that's literally connected to their vision for the movie. I also get that Warner is a gigantic company...but it doesn't mean this is the "wrong" thing to do. It's as if these directors are living in another reality where they think people will be going back to the theaters anytime in the near future. Either that, or they have an alternative that they haven't offered to the public.

I'm not hating on directors for being passionate about their work, and I'm not trying to defend Warner either. It is just hard to empathize when you can't see the practical rationale behind their anger. Just break it down for us, because right now I can't find any great reason the movies shouldn't be released digitally.

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SParent180

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I'm still waiting for one of these directors to give a suggestion about what they think should have been done. It's one thing if they don't like this decision but I have yet to see a director offer up a better solution. Would they rather release theatrically only and hope for the best? How about delaying the movie until that magical time we all decide it's safe to go to the movies again? Maybe one of these directors has a more creative and potentially more successful solution? To me WB made a bold decision that allows these movies to be successful and profitable. These are unpredictable times and business can't just wait around and hope for things to suddenly get better. At some point decisions need to be made in order for business to keep moving.

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jasoncourt

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@sparent180: Totally. Its very confusing to me.

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Ice12Tray

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@sparent180: They are just pissed because they refused to get with the times and now they may have to take base salaries instead of percentages and they can’t claim “my movie may have been reviewed poorly but it made x amount at the box office!”

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ebola9717

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I don't see how giving moviegoers the option to stay at home is "a desperate attempt to grab the audience’s attention." They are literally just trying to stay in business and making sure we don't have to risk our lives to watch a dumb movie. These directors complaining are sounding super elitist like "you stupid plebs will never understand my masterpiece unless you watch it on a big screen." I can't imagine they will get a lot of support on this.

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brightamethyst

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Edited By brightamethyst
"The moviegoing experience is like no other," Villeneuve concludes. "In those darkened theaters films capture our history, educate us, fuel our imagination and lift and inspire our collective spirit. It is our legacy."

This is all true.

BUT... there is no theater business right now. How many people does he think are going to sit in a movie theater next week? A theater only release right now would pretty much guarantee a flop. It's easy for the artists to yell about the integrity of their art, but WB is running a business and there's no money to be made from theaters right now.

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CashPrizes

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Edited By CashPrizes

@brightamethyst: You are presenting a Straw Man argument. No one is saying "Warners must release everything they have been sitting on in theaters exclusively next week!" At the very least nothing you wrote pertains to what Villieneuve wrote.

Dune is not scheduled to come out until October 2021, attendance in theaters could ne nearly turned around by then. What won't help get people back into theaters (when it is safe) is too also release the same movies on a streaming service.

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