E3 Starts Early With Virtual Reality Conference on Thursday

With virtual reality poised to be a significant part of E3, one of the biggest players in the business has announced its own dedicated conference--which will begin before the show even starts.

The Facebook-owned Oculus VR, maker of the Oculus Rift headset, has announced that its "Oculus E3 Press Conference" will be held tomorrow, June 11, and will be broadcast via livestream.

The event kicks off at 10 AM PDT / 1 PM EDT and should run for one hour. You can watch a livestream through the Oculus website or on Twitch.

Oculus did not share any details regarding what to expect from the event. Recently, the Rift's minimum specs leaked, while pricing still remains up in the air.

E3 rolls on later this week with Bethesda's briefing on Sunday evening, followed by an avalanche of press conferences on Monday and Tuesday.

Ahead of the Oculus E3 event, and the Rift's consumer launch next year, Oculus has also updated its branding/logo. Check it out below.