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EA's Live Service Games Are Bringing In A Lot Of Money

The games-as-a-service model is lucrative.

37 Comments

Electronic Arts today reported earnings for its FY20 Q1, and in addition to confirming a delay for NBA Live 20, the report provides an overall look at how the company is performing financially.

For the April-June quarter ended June 30, EA made $1.2 billion USD in revenue, which is up from $1.1 billion during the same quarter last year. Digital revenue accounted for $1.049 billion of the $1.2 billion total, with revenue from physical game sales and other sources coming in at $160 million.

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EA posted $1.42 billion in profit for the three-month period, compared to a profit of $293 million during the same period last year. The huge increase was due to a number of factors, including EA's decision to move some of its IP rights to its international HQ in Switzerland, as well as changes to the Swiss income tax rates that seem to have benefited EA in a major way.

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A slide released as part of the EA earnings report also shines a light on just how substantial "live service" elements of the publisher's games are to the company's bottom line. For the latest quarter, live services, which include microtransactions and subscriptions among other elements, brought in $504 million in digital net For the trailing twelve months, live services racked up $2.461 billion for EA.

Looking at these numbers, it's not hard to see why EA--and numerous other publishers in gaming--are pushing so hard for online games that use the games-as-a-service model to keep people playing--and paying.

You can read EA's full earnings report here.

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EA has numerous live service games and subscription programs. Some of the contributors to EA's bottom line during Q1 FY20 included Battlefield V, Apex Legends, The Sims 4, and Anthem, as well as the Ultimate Team modes for FIFA 19, NBA Live 19, NHL 19, Madden NFL 19, and more. As for subscription services, these include EA Access and Origin Access, while the MMO Star Wars: The Old Republic offers optional subscriptions.

Madden NFL 20's release this week kicks off the company's barrage of sports games. The Ultimate Team modes are incredibly lucrative. EA disclosed in 2017 that all of the Ultimate Team modes combined brought in $800 million annually, according to GI.biz.

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NoahRoalson

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Wonderful. Personally, I don't have the time of day to bother with these kinds of games. Timed unlocks, quests and challenges are too time consuming when there are so many other good games to play. Throwing in microtransactions as shortcuts just makes the deal even more bitter- it's all about money at the cost of gameplay anymore.

BFV and Battlefront 2 have proven to me that EA/DICE are not capable of properly managing their games as a service.

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Wretch1d

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My money is on free to play games and kids, then again ive seen a few legendary characters in BFV

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Thanatos2k

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An unsustainable model. When everything is live service, most will fail. See the MMO boom and crash.

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thingta42

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Who are these people contributing to this crap?

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Thanatos2k

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@thingta42: The weak minded and the young.

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ASneakyPoptart

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Edited By ASneakyPoptart

Good for EA, I guess? I'm not contributing to their live service revenue so I got that going for me.

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connorman01

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It's the idiots playing sports games and spend stupid amounts of money on micro transactions

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Marky360

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You see this is the reason why I don't believe gamers who try and say they hate loot boxes and that EA is evil and shit because the numbers don't show that the numbers show y'all be loving this shit and want more of it lol ? so that's what they do.

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ICING

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@Marky360: Its almost like internet comment sections are hyper specific subsections of the actual market that don't accurately reflect anything. Many "gamers" do hate microtransactions as if they personally killed their families but in reality those people don't even account for 1% of the market.

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Marky360

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@icing:

Yep lol ?

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Thanatos2k

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@Marky360: Gamers do hate loot boxes, and EA is evil. Most of this money isn't coming from those people though.

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Marky360

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@Thanatos2k:

Well apparently the majority don't agree with you based off these numbers lol ?

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Thanatos2k

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@Marky360: What majority. It's been shown over and over and over the majority of microtransaction revenue comes from a tiny percentage of the playerbase.

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Marky360

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@Thanatos2k:

There's no way you are going to convince me it's a small portion of whales that sustain the business model of microtransactions. If that is truly the case then you can kiss it good bye because there is no way in hell any company would get rid of them when only a small portion of the player base spend so much money on them that it is enough to support tho whole damn practice. So yea I'm gonna need proof on this one.

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PaulS

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PaulS  Online

@Marky360: THIS. Also its total bs to blame all this on a minority of whales. These companies would not turn to a model that doesnt bring in cash reliably.

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Marky360

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@pauls:

Exactly the reality is ppl be loving these Microtransactions they just don't want to admit it lol ?

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Pupchu

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EA GAAS = Drug Dealing

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uninspiredcup

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Anything good for EA is bad for everyone else.

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deactivated-6793e8ba0e8bf

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I really, really want to see this broken out by title. I have to believe those sports games are floating most of this growth.

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ICING

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@lionheartssj1: Yeah they're just listing all of their titles that qualify as "live service" and lumping them together.

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snugglebear

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Sometimes i go weeks without remembering Anthem exists.

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santinegrete

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@snugglebear: me too, that's why it failed misserably.

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snugglebear

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@santinegrete: I was 100% on board until i actually played it.

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Jinzo_111887

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Edited By Jinzo_111887

I get a feeling once different countries' laws get updated to account for in game gambling mechanics such as loot boxes, the whole "Games As A Service" business model will be going to Hell in a hand basket.

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NSA_Protocol44

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Edited By NSA_Protocol44

The Europeans love FUT and spend LOTS and I mean LOTS of money on FIFA Online.

Especially the Brits. They have the most casual gamers of any country and buy anything online or a bit hyped (Far Cry New Dawn LOL).

source: Eurogamer

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videogameninja

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Edited By videogameninja

As long as the GAAS model keeps raking in the kind of money that has developers licking their chops then the more it will seep into all areas of the gaming landscape; much to the bane of many gamers out there.

The only way to incite change is for gamers to express their disapproval of such a model either by publicly letting it be known or speaking with their wallet (that is if it is something they are not fond of.). Just like everything else in business, money speaks more powerfully than anything else.

-STILL GOT GAAS NINJA APPROVED-

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ICING

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@videogameninja: The market has over and over voted with their wallets and the results are in. Some people can't grasp that the hobby of gaming has grown beyond the subculture it used to be and simply doesn't need their "votes" anymore when there are millions of others with their wallets open.

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Tekarukite

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@videogameninja: see, you think it's the bane of gamers, but is it? Sure, some games have failed to figure out the "right" formula for value based on initial launch, updates, expansions, season passes, etc. BUT some have really zeroed it in and have some of the best value around. you can't dismiss the entire practice just because some games don't do it right.

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PaulS

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Edited By PaulS  Online

@Tekarukite: I think the problem people take with this trend is that its just a little too tempting for triple A companies to leverage practices successful in one area of business into others even when it doesn't make a lot of sense. We've seen it done with game mechanics (ubisoft radio towers, permadeath), subgenres (asymmetrical play, mobas, battle royales) and monetization (season passes, dlc, peripherals). It should come as no surprise to anyone this is happening. But YES they should call out companies for making content that serves as a vehicle for mtx when thise resources could be spent on literally anything else. Besides running games as service model has killed beloved franchises before. Publishers need to be realistic and accept not every game is the next WoW or whatever. Leave this crap in the sports games or f2p titles where it actually works well.

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Tekarukite

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@pauls: Maybe, but let those other attempts come and go and fail or succeed based on how well they build their systems.

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santinegrete

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Edited By santinegrete

@videogameninja: my wallet is already giving the message: last games purchased were Black Mesa and Metro Exodus. Lately myhobbie is giving me new excuses to save the money.

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death_burnout

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Did Andrew Wilson upvote this article?

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tbird7586

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@death_burnout: hahaha I was gonna say the same thing

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deactivated-64efdf49333c4

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Casuals suck.

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Slash_out

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As long as people don't wake up and keep paying... Things will just get worse for gaming.

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Thanatos2k

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@Slash_out: New suckers-I mean children are born every day. They're EA's target market.

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somberfox

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GaaS is EA's only business model now, they shoehorn it into every game they make. Is it really any surprise it makes them money when they don't even make games without it anymore?

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