Get Amazon Prime for Just $67

Online retail behemoth Amazon is currently offering 12-month Amazon Prime subscriptions for just $67, a nice markdown from its normal $100 price. Current subscribers looking to re-up their subscription at the lower rate are out of luck, as this deal--good today, September 25, only--is offered exclusively to new users.

The offer expires tonight at 11:59 PM EDT. You can get started at the Amazon Prime sign-up page. After the first year, your Prime membership will jump back up to $100, though you can cancel anytime.

Amazon is cutting the price to celebrate the success that Amazon's new show Transparent enjoyed at the Emmys this weekend. Transparent received 11 Emmy nominations this year and won 5. Actor Jeffrey Tambor took home the Emmy for Outstanding Lead Actor in a Comedy Series for his portrayal of Maura Pfefferman. The $67 subscription price comes from this year being the 67th Emmy Awards.

Amazon Prime comes with a number of perks, including free two-day shipping, access to streaming music and video content, as well as free unlimited photo storage and Kindle ebook borrowing. Subscribers can also save around $10 on new video games from time to time.

Is this deal sweet enough to get you to sign up? Let us know in the comments below.