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Google Stadia Is Shutting Down On January 18, 2023

Google is pulling the plug on its cloud-gaming service next year.

32 Comments

Google has announced that its cloud streaming service Stadia will officially be shut down on January 18, 2023. All Stadia hardware purchases made through the Google Store will be refunded, including games and add-on content purchased from that storefront.

"A few years ago, we also launched a consumer gaming service, Stadia," Stadia VP Phil Harrison wrote in a blog post. "And while Stadia's approach to streaming games for consumers was built on a strong technology foundation, it hasn't gained the traction with users that we expected so we've made the difficult decision to begin winding down our Stadia streaming service."

Though Stadia as a gaming platform will be retired next year, Harrison added that the technology pioneered by the service will be used in other Google services such as YouTube, Google Play, and Augmented Reality projects. The company also plans to make the underlying technology available to industry partners, which "aligns with where we see the future of gaming headed" Harrison explained.

Stadia was first revealed in early 2019 at that year's GDC event, and officially launched in November that year. The streaming service had an impressive number of third-party games available, with big names such as Assassin's Creed Odyssey, Cyberpunk 2077, and Doom Eternal in its library. Google also had big plans for exclusive titles on Stadia and began investing in its own game studios, but by February 2021, it had shut down that division and announced that it would no longer develop its own games.

"The good news is that the ball is mostly in Google's court. Stadia has a strong foundation as a streaming service, and its biggest issues seem solvable," Peter Brown wrote in GameSpot's Google Stadia review. "Google needs to address the pricing structure and figure out how to make it work for customers who are trained to view streaming as a subscription service. Until it gets there, Stadia will struggle to be viewed as anything more than a costly curiosity."

In the last few years, Stadia also began to face some stiff competition. Amazon entered the cloud gaming market with Luna, and Microsoft began working on its own streaming project that leveraged its own impressive library of titles, Game Pass subscription, and cloud gaming technologies. Logitech's just-announced dedicated cloud gaming handheld system is compatible with Microsoft's Xbox Cloud Gaming.

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egb72

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Edited By egb72

If you ever miss the cloud gaming experience you had on Stadia you can cloud game some of the games on the Switch.

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wildstallion

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They still owe me a Chromecast Ultra for a promo the didn’t honor last holiday season. Good riddance Stadia.

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bookfan8780

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This comes as no surprise to me. The business model was horrible and the use case was narrow IMO. Like OK maybe if all you have is a phone/tablet/chromebook or potato PC you would use Stadia and be happy. But if you were really that into games you would just get a PC capable of playing those games and download them.

On top of that, for gamers who DID buy it on other platforms (including Steam) the charging of full price on top of a subscription was a spit in the face.

Also, regarding internet speeds in the US, yes there are "unlimited" plans for 4G/5G, but you have to keep in mind that most of those plans are throttled after 20+ (or some other arbitrary number above that) GB per month. They reserve the right to slow your speeds or just automatically do if you go above that bandwidth threshold. Imagine trying to play a Stadia game when your bandwidth is throttled down to 640 KB/s because you blew through your 20 GB in a few hours playing a game on your phone.

On top of that, residential internet isn't much better in the US. Urban and suburban areas generally get decent cable/fiber but much of the country is stuck with slow ass DSL, satellite or 4G/5G internet (or now Starlink I guess) and if they're stuck with a bandwidth cap and/or other devices competing for bandwidth they are less likely to choose to use that bandwidth/speed to stream a game.

I think Stadia would have done better to allow people to download games similar to Xbox Gamepass, even if it required some kind of online-only DRM, etc.

Yes, I know Amazon Luna is using a similar model to Stadia, but at least Luna doesn't appear to charge full price for games (at the expense of a smaller game catalog).

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jenovaschilld

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@bookfan8780: No surprise to most everyone it would seem, they had countdown clocks, office bets, at one point it was a running joke as to when Stadia would close, before some of the games finished development.

I tried the Amazon Luna, (prime member) and the entrance price was just a bluetooth controller $50. The controller was excellent for its price, and better then Stadia tech. AS in that, the LUNA controller connects directly to your internet, by by-passing MS frame, and then connects directly to amazon servers around the country. What this does is shave off about 20ms of latency, which gives an amazing experience even in fast paced games. If your like me, who has fiber optic, which is amazing anyway, it still shaves off time by bypassing the cross over, as the controller goes directly to the server.

Still though, I didn't bother with LUNA after 60days. It was fun playing high end games outside, out on the deck, or on any of our firetvs. Or on firetablets. But the selection of 200 games were just too indie or old, and the way I consume games would never work with a subscription model. Might be good for some, but just too niche for me. The controller still works just fine as a bluetooth controller for anything. I think amazon will keep LUNA around for a long time, just to hedge its bet for the future.

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tOrchie

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"The streaming service had an impressive number of third-party games available"

No it didn't. That was the whole problem. Well that and the fact they had no clear market for the product.

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MigGui

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@tOrchie: the whole problem was actually they assuming people would be ok with paying a subscription and full price for each game, while Game Pass on the cloud does the same thing without paying for the game

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tOrchie

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@MigGui: That too. The entire idea was rife with problems top to bottom.

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BillyNomates

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Which "aligns with where we see the future of gaming headed" Harrison explained.

---

As proven by the success of the Stadia service Phil?

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attirex

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Edited By attirex

Not a failure of the tech, but because Google is like a six year old with severe ADHD who needs adderall and a daddy.

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noodles227

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I'm not a computer scientist so I'm certainly not claiming to know everything. But I feel like cloud gaming is never going to be a thing. Some things are just unfeasible or impractical. Even if someday we are able to stream games in 8k with no delay is everyone going to be able to do that simultaneously? I doubt it. And even if you can, why not just download it at our futuristic blazing speed internet and not have to worry about it at all?

I know there are many countries where consumers prioritize mobile gaming and are often times out of their homes when gaming during transit. But in the U.S. at least I don't ever see it being worthwhile or seeing mass adoption.

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jenovaschilld

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@noodles227: There is a ton of inherent problems with cloud .... well anything cloud, in what we call 'broadband internet' here in the states. The FCC has been trying to define Broadband internet for more then 20 yrs but the power of lobbying telecoms state by state have killed that down. Broadband used to be defined at ten times faster then phone modem, now as 25 up and at least 3 down, but at perfect conditions. Without any consideration of latency/ping up and down. Nor does it address packet losses, spikes, or time of day congestion. So you have everything labeled broadband here in the USA including DSL, satellite, and wireless.

If you are sitting in Montana sharing a DSL ,on the 2 mile limit with 60 other neighbors, getting 3mb downloads at 100ms of latency, you are still labeled as getting 'broadband internet" in America. With little chance of getting up graded any time soon, and the internet provider is getting government subsidies for providing, "broadband". We desperately need to put money into broadband deserts and take money away from companies claiming to provide faux- broadband. Just need to get passed the politics.

America still has 100million of people with the ability to play cloud gaming and other cloud usages. Still a huge market for sure, but no one wants to write on the box, "less then 1/3 of you will have a less then optimal experience."

I think cloud gaming is the future in one form or another, but it is still a good bit off. It is good that companies are chasing this tech, as it will be used around the globe for many things. The USA does not want to be standing still holding up CDs/DVD saying, "we know this will come back in style".

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somberfox

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Edited By somberfox

Just as anyone who's familiar with Google's history of a technology graveyard knew it would

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Ultramarinus

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Now take this: It failed during the height of people playing games at home with record high prices of hardware, backed by the biggest online company, there was never a better opportunity or stronger contester for game streaming to creep in. Let this monumental failure be the ultimate nail in the coffin of cloud gaming.

Rest in pepperonis.

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mirswith

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it's about time. physical all the way!

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Fud_Sang

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Few people care and nobody is surprised.

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traptedmind

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Google, Netflix, Amazon, Apple should all stay out of gaming lol.

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mbsfaridi

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Edited By mbsfaridi
@traptedmind said:

Google, Netflix, Amazon, Apple should all stay out of gaming lol.

Tencent: $32.2 Billion

Sony: $18.2 Billion

Apple: 15.3 Billion

Total Games Revenue 2021from newzoo.

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StickEmUp

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Ahahahaha. I f****** called it. I said they were gonna pull the plug in 2 - 3 years. I was pretty freaking close. We are nowhere near cloud gaming becoming a thing on a large scale, and it isn’t going to be accomplished by a company like Google.

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Legato-and-Vash

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I don't think the infrastructure is there yet for Stadia. It's going to have latency issues until America improves on our internet infrastructure. Fiber needs to be more widely available. Maybe in 5 or 10 years, Stadia would have been a great option. Especially for the younger generation. They aren't as tied to physical media as the older generation.

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Spartan_418

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@Legato-and-Vash: Streaming can work pretty well over 5G or even just mobile 4G LTE service too (though surely the latency can very from place to place). I first streamed a game on my phone over LTE and went Wow, this is surprisingly good, about 3 years ago. Recommend trying it that way.

Stadia would have still sucked and flopped in 5 or 10 years if it used the same business model, with individual purchases

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Legato-and-Vash

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@Spartan_418: I completely forgot about the individual purchases. I've never used Stadia. I forgot to mention another point against the infrastructure is a lot of ISPs still have data caps as well, so streaming could eat through it pretty quickly. I randomly decided to try Luna again yesterday, and there was a note that on average, 10GB of data is used per hour at 1080p gameplay. I decided to play Yooka Laylee just to try it out. It was mostly smooth, but there were some moments where the latency spiked. That could cause issues for enjoyment depending on the game and where/when it happens. I have 1 gig internet too although it's not fiber.

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Spartan_418

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@Legato-and-Vash: That's something that really needs addressing, to make streaming more viable. ISPs need to get rid of data caps. Stop treating bits and bytes like they are somehow a finite resource

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SLAMMIN23

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Digital gaming or cloud gaming is not the answer never was or streaming movies on apps isnt either disc is always the way to go u dont have to worry about internet that way if there is issues and u get to keep your physical games if u choose unless u trade them in or sell them digital u cant.

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BarcaAzul

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LMFAO!!

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DuggD1ggler

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Edited By DuggD1ggler

Wow…what a shocker…

Honestly I forgot it even existed.

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epic_poke8

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This is the future, boys. You won't own your games and you will have to hope that whoever does will stick around. Otherwise, tough luck. You're fortunate you're even getting your money back.

Goddamn vaporware

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Akriel_Boulve

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Oh no! .... Anyway.

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Dominicwow

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I think we all saw this coming, but I was expecting a stadia 2.0 with a different business model before they shut the whole thing down. Was genuinely surprised to see this!

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Spartan_418

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More of a failure of business model than anything else. I did the Stadia free trial and was very impressed with it. But streamed games should all be included in a subscription, where you're not purchasing individual games for $60.

Or if there are individual purchases, you should have option to install those games locally too. Don't lock them to streaming-only.

Xbox Cloud, while not perfect, has this figured out a bit better

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FireDrakeZ

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Edited By FireDrakeZ

@Spartan_418: I totally agree. I actually thought Google's demonstration initial attempt at streaming, Project Stream which I tried was quite good even at 1080p( I thought it even performed better than eventually XCloud) but then instead of as part of a subscription they decided to sell their games.

Their business model just wasn't working. If they had adapted Microsoft's XCloud subscriptions service they could have had a bigger fanbase.

Microsoft though had the advantage of leveraging their existing customer base from Gamepass and XBL Gold to XCloud offering the streaming service as an add on to the bundled Gamepass Ultimate sub rather than just a stand alone service which made the subscription very attractive and appealing.

You can enjoy the games on Gamepass Ultimate in multiple ways, installed and downloaded to get the best performance which appealed to the hardcore gaming community or via streaming which would attract a lot of casual gamers on multiple platforms.

Google's Stadia just couldn't compet especially without the excellent first party catalog that Xbox already was offering.

There are many reasons Gamepass Ultimate is called by many the best deal in gaming and it's multi-platform and multi-media(streamed or downloaded) accessibility is one of them allowing it to tap the billions of potential customers base worldwide playing on different platforms(console, PCs, phones, tablets, laptops and soon directly on TVs) that no other service or platform can emulate.

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digitalheadbutt

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Edited By digitalheadbutt

@Spartan_418: 100% Agree. Their business model was shit and if they had some sort of integration with your Steam Library or something, so you could play Stadia versions of games from your library with a small or preferably no fee, it may have had a chance to succeed. Them trying to package it as a platform and you needing to make separate purchases was doomed to fail.

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