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GTA 5's Online Mode Has Generated Half a Billion Dollars - Report

The game's microtransactions are proving to be incredibly popular, apparently.

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Grand Theft Auto V's multiplayer mode GTA Online is free, but Rockstar offers optional microtransactions for players who want to speed up their progress. It turns out those microtransactions are proving wildly popular, reportedly generating half a billion dollars.

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As part of former Rockstar North president Leslie Benzies' $150 million lawsuit against Take-Two, it's been revealed that GTA Online has generated "at least" $500 million in revenue from microtransactions.

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Now Playing: GS News Update: GTA 5's Online Mode Has Reportedly Generated Half a Billion Dollars

To put that number into context, Halo 5's microtransactions brought in at least $1.5 million.

"GTA Online has the potential to achieve the greatest profit margin of any game created in the GTA franchise," reads a line from the lawsuit. This is in part because GTA Online's microtransactions have "nearly 100 percent profit margin," except for development costs and fees collected by storefronts.

Take-Two CEO Strauss Zelnick said in November 2015 that more than 8 million people were playing GTA Online every week. He has also described GTA Online as "the gift that keeps on giving" as it relates to the money it makes from microtransactions.

As for the game itself, GTA V has shipped 60 million copies, according to the latest numbers from Take-Two. The lawsuit estimates revenue from the game alone to be in the area of $3 billion.

Single-player DLC for GTA V is still under consideration, but these incredible numbers for GTA Online may explain why Rockstar might not be rushing to get it out the door anytime soon.

Rockstar has kept GTA Online fresh since launch, constantly adding new content including more modes, items, weapons, and cars, among other things. Just today, April 12, Rockstar introduced a new mode called Inch By Inch and the Vapid Minivan.

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smokerob79

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stupid....please stop playing games that are full price with micro transactions this will only screw the rest of gaming up......if you like grind fests that cost a 120 dollar just to see a ending wait until its 200 bucks......

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PJDSouza

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@smokerob79: I don't agree with you. Just because apparently many people are buying their micro transactions doesn't mean the game isnt' enjoyable without buying them. I haven't paid any money into GTA Online but enjoyed the hell out of it without paying anything other than buying the base game.

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Marky360

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@PJDSouza:

Same here I get all the new content the game adds just by playing the game and earning the money to buy it no need to pay any extra.

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PJDSouza

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@Marky360: Yeah. It really isn't hard to earn money. You just have to be economical with how you spend it as most of the good stuff is expensive.

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swantn5

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"Grand Theft Auto V's multiplayer mode GTA Online is free"ummm no its not you need a PS Plus subscription or xbox live gold in order to play it

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deactivated-5a50575ec5600

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@swantn5: The mode is free, the aforementioned irrelevant online services are not.

PC Gamers don't have to pay a premium fee for it, unless you count their internet service to begin with.

For instance, "free flash games" aren't advertised at the cost that you buy internet, for it obviously makes no sense.

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