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IGN Buys Gamer Network Sites, Layoffs In Progress

Eurogamer, GamesIndustry.biz, Rock Paper Shotgun, and more sites are now under the IGN Entertainment banner.

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The gaming media landscape has just gotten a lot more consolidated. IGN Entertainment has purchased Gamer Network's digital brands, which include Eurogamer, GamesIndustry.biz, Rock Paper Shotgun, VG247, and Dicebreaker. As a result of the acquisition, layoffs for some of the affected sites have already begun. Brendan Sinclair, the popular managing editor of GamesIndustry.biz, was among the employees who were let go.

The news was shared with a number of sites including the now-IGN-owned GamesIndustry.biz. Gamer Network was founded by Rupert and Nick Loman in 1999 alongside the launch of Eurogamer. Gamer Network expanded to include the previously mentioned sites, and also owns a portion of Outside Xbox, Digital Foundry, as well as Hookshot; which includes Nintendolife, PushSquare, PureXbox, and Time Extension under its sites.

Gamer Network was initially sold to ReedPop in 2018, before the company signaled its intent to sell Gamer Network's assets in late 2023. ReedPop had been behind the planned relaunch of E3 in 2023, partnering with the ESA to produce the show. However, it was subsequently canceled and E3 was killed off for good the following year.

ReedPop's Popverse comic book and geek culture site was not included in the sale to IGN. Additionally, ReedPop will maintain its EGX and MCM conventions in the United Kingdom in addition to its domestic comic conventions like New York Comic Con.

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tbird7586

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So the biggest joke in gaming journalism owns 99% of mainstream games journalism WOW what a crock of shit. alright gamespot it's time for you, destructiod and giant bomb to become the legitimate games need sites this is your chance to win people over since everyone basiyhets their actual games news from YouTubers

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Plurmp

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Ahh, IGN. The same outlet that unironically wrote that Stellar Blade is going to get people killed because Eve was too beautiful. They can acquire all the rival companies they want, it's not going to fix the sinking ship. They're nothing but a punchline for the average gamer.

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s1taz4a3l

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Thats why when i check RPS i got hit with a banner accept our cookies that we share with our 650+ partners...

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Wraith3

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Most gaming sites and gaming "journalists" are just awful. There are so many of them that exist now to just trash gamers who they are supposedly writing their stuff for.

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Guavington

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Listening to weeks of IGN podcasts proclaiming gaming is dead due to the terror of industry layoffs and then reading this is so cringe inducingly hypocritical, I can't even begin to comprehend it.

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brxricano

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@guavington: not to mention all those "hard hitting articles" about how meanie mean all the c-suites are for laying off tens of thousands while secretly trying to monopolize...gaming news? They love reporting on profits and acquisitions and everyone picking on gamers and devs lol.

And their comment section literally says dont be mean. Cringe waterfall is more like it, because it doesnt stop coming.

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Simonthekid7

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@guavington: stupid comment. Podcasts are not with bosses.

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Dushness

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i guess ign thinks layoffs in the game industry is good again

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jenovaschilld

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Ah dangit, not Gamesindustry.biz. That was one of the last long form article gaming news sites without spam ads and constant hocking of crap merchandise like ... well on here, and IGN. It was also one of the last places you could read up on developer news and comments, without a PR filter.

Shame about the layoffs, but this is where it has been heading for decades.

I cannot believe that when the gaming industry was considered (a very niche hobby) with tons of gaming journalism from magazines to websites, to 20+ yrs later. Now the gaming industry is larger then movies, music, maybe tv, combined! and yet the gaming journalism coverage, is boiled down to Eddie Mckunt writing spam ads and google click bait articles. sigh.....

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Simonthekid7

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@jenovaschilld:

Readers expect everything to be free and are not willing to pay for written content and whine on and on about ads, and many of them turn away from regular sites or magazines to go on youtube and Twitch to watch streamers and youtubers and gaming influencers.

Then they complain about how game journalists get laid off. Because "gaming is such a huge industry so why could there not be more gaming journalism, it really should be dude, it is all because of the evil capitalist corporations!"

No. It is not. If there was money to be made then there would be more gaming magazines and sites.

But many gamers do not read at all, certainly not willing to pay as little as 2-3 dollars a month for written material, and can not even stand ads, and then some of them has started to prefer some provocative, stupid, unschooled youtuber dudes who knows everything about clickbait and nothing about impartial unbiased reporting (honestly, sites like Kotaku are not very neutral either) and who (in some cases) are more interested in kind of woke topics like representation in games than the actual games themselves.

I guess having an opinion about women (whether or not it is feminist or anti feminist) in games draws far more people to a vlogg or youtube channel than having something interesting to say about the actual games.



Long and well-written articles are gone because no one wants to pay for them anymore, and not enough people read them for it to be sustainable as a free to read advertisement based site.

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jenovaschilld

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@simonthekid7: I agree with you in every way above.

Growing up, I had subscriptions to gameinformer, and PS mag (the one with demo dics) for several years. When downloading MP3s from bearshare, I had no problem reading magazines, which of course had ads, that you could not skip. But that is a generation that is not moving the gaming industry today. Millenials and gen z move the needle way more then even gamers, that may spend larger amounts of money then young gamers. Because they are the future of the industry, not the past.

BUT, I would like to argue that it is NOT completely the readers, or consumers that are to blame. Wait now.... give me a sec.

With the internet, and those who have only known broadband internet, and devices that feed it to you night and day. They were often given very few if any ads, especially ads that you could not skip. And when they were given ads, a competitor would offer a platform without ads. And when ads became interactive, another platform would arise ... without ads. And when blockers came, few if any browsers fought back. Even with mobile, those the 'knew how' block, letting those that did not look at them. This has been happening since the VCR, tivo, cable box that can skip, streaming, music apps, and more.

This huge industry has grown and grown atmospherically with investment, that one day, these corporations will make money, stopping many sites from offering ads. You have now a couple of generations, that simply know you can skip ads or pay to never see them, or with just a small bit of work... prevent them from ever being seen. DO YOU BLAME these consumers, who have been groomed by the very industry that are now trying to get them to pay for content, while (like you said perfectly) have many many other platforms of gaming news (dumb yt news) that they can find on the internet. Often times without ads, or easily available ways to block those ads.

So a repeated cycle of gaming news sites, they add ads, they are destroyed by new web sites without ads, then those add ads, they are destroyed.... you get the point. And on and on and on. And you are right, consumer should allow ads, or at least pay a little something for their news consumption. But if you buy a subscription on IGN, you are inundated with 3rd party bad actors, because IGN sold their whale list to them.

Another problem... the ads are no longer just ads, they are often malicious spams ads, downright flagrant hocking of crap products, and pop ups to websites that no one should visit. Because those are the ones buying ad space in this industry. Not like Lexus is buying car ads on GameSpot instead of CNN.

Look these are billions, trillions dollar industries that are selling games and ads to kids and adults. Should they not have figured it out, instead of all the fault lying with the consumer. Some fault, sure, all of it? But instead of figuring it out, these corporations are cut throating each other... which is not a bad thing for us consumers.

I do not blame young gamers from choosing stupid social media news, that is what they have been groomed upon, from an industry with zero standards. Solicitousness has always sold more then accuracy, but we live in a world that hocks 'as seen on tv' products on cable, extendz, reverse mortages, the general car insurance, a degree at UTI.. lol. The breaking down of FCC industry standards, has created content that is more garbage then accurate. We can teach our kids how to think critically, giving them defense, but what about the billions of others.? That is the target audience now.

I am not saying your wrong, just saying, I do not think that the collapse of news sites is the consumers fault alone. Most of it is Eddie McKunts mom hocking her sex sites here on Gamespot.

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Mafon2

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@jenovaschilld: Yeah, real shame for GamesIndustry.biz.

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Xylymphydyte

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@jenovaschilld: Don't forget reporting on sales days after they ended and reporting actual blatant falsehoods on the regular.

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