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Industry must innovate and evolve to thrive, says Sony

PlayStation Europe boss Jim Ryan says "no entertainment industry can just carry on the way it was," adding the walled garden model is breaking down.

286 Comments

The gaming industry must innovate and evolve if it wants to flourish, according to PlayStation Europe boss Jim Ryan. Speaking to MCV, the executive sounded off on the varied trends in the industry today.

Innovation and evolution are keys to a healthy industry, Ryan says.
Innovation and evolution are keys to a healthy industry, Ryan says.

“It is great that the industry evolves and goes in different directions,” Ryan said. “No entertainment industry can just carry on the way it was. For our industry to thrive and prosper it has to evolve and it has to innovate."

Ryan also explained that he believes closed platforms are "breaking down a bit" as a result of the rise of connected devices. He noted that the PlayStation 2 and PSP were not proper connected devices, and the PlayStation 3 and PlayStation Vita are.

“This is new ground for us," he said. "It didn’t seem it at the time but these walled gardens are actually nice, cosy places, and we are now going out into the big bad world where there are no rules. We are trying to set those rules."

The executive said Sony is being forced to "reset" much of its thinking, noting the company has been pushing the original PlayStation, PS2, and PS3 "basically the same way," and this was a mistake.

"And then all of a sudden we are like ‘You have to forget that and think differently,’” he said.

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deactivated-5d14bade6a0c4

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If the next xbox and playstation aren't reverse compatible I'll be holding on to my money. I have 7 years worth of games for this gen.

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Thirdrail1

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Edited By Thirdrail1

@Defender1978 Personally, I don't care about backwards compatibility, but I still agree with you. People who don't think it's a big deal should work video game retail for five minutes. It is almost always the first thing people ask about any new system.

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obsequies

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@Defender1978 thats ridiculous..not buying an entire generation of consoles because you have to have another console hooked up to play old games..I collect consoles..its not that big of a deal putting a disc into another machine

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BillyColeman

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@obsequies @Defender1978 No whats ridiculous is buying the new gen and haveing it collect dust for 2 years waiting for something that's good to come out. Defender has it right.

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davedrastic

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@obsequies @Defender1978 I think his reasoning is that he already has invested in a lot of games this generation which will take him a lot of time (7 years) to get round to playing, and thereby he doesn't feel the need to invest int a new console until he's made use of his current investment.

I'm in the same boat. I've been steadily going through my games collection this generation, and been trading and selling games once done, and i've been avoiding multiplayer and even games that I know I won't want to trade in, and sticking with those that I can run through and play, and I still have several years of gaming to get out of this generation.

And being the tight fisted and time poor gamer that I am, I'm also reluctant at this stage to invest in a new console. That might change as and when we become tempted by new information etc, but at this stage i'm happy to stick with the PS3 until i've wrung value out of my over large collection.

Next time round the smart thing for me to do would be to buy the console once it's significantly reduced in price, towards the end of its cycle, and to only buy a handful of games. This gen i've tried to play a lot of games and it's really tuckered me out.

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deactivated-5d14bade6a0c4

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@obsequies

Lack of reverse compatibility is like buying a blu ray player that doesn't play dvds.

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deactivated-5d14bade6a0c4

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@obsequies

Whatever. Have fun.

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obsequies

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@Defender1978 not buying an entire generation of hardware because it doesn't do something you've already done is like not buying a car because it doesn't run on hay and oats..you can have both you know

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obsequies

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Edited By obsequies

@Defender1978 so you would boycott all new consoles just because they don't cost more and don't have backwards compatibility? sounds a little over the top considering all the other more atrocious money grabbing schemes the industry has pulled this gen

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deactivated-5d14bade6a0c4

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@obsequies

No, it's not ridiculous. I just replaced my old pc with a new one recently. It has more power, more speed, more everything and it plays all of the pc games that my other pc did. I've been gaming for over 30 years myself. I may the the only one this matters to, but it's my money and gaming is an expensive hobby.

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obsequies

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@Defender1978 you're right it is an expensive hobby so why spend more for backward compatibility?..and why did you mention your pc when we were talking about consoles..its like apples and oranges..everyone knows consoles are for what a console does and pcs are for what a pc does

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Razer361

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Edited By Razer361

I honestly kinda doubt next-gen consoles will be very innovative, considering the economy, other wise we're looking at some pretty expensive consoles.

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lokar82

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You can't even see Vita trophies on the PS3, I don't think you can call them connected yet.

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Edited By obsequies

@lokar82 trophies and achievements are weak and simple attempts at innovation..they provide nothing to a games actual content..they are pointless..I can admit i have been a victim of trophies..but seriously..they are a joke. There are many developers who just laugh at the whole trophy/achievement crap

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Spacerac

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@obsequies @lokar82 I WANTED to hate trophies, but now I like them. The only way I feel they should be improved is that there should be an option to disable notification of trophies/achievements that you get from just playing the game-for example, if you kill ten drekknard fighters without dying it'll show you, but beating the drekknard boss and it won't show you.

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beardednun25

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@obsequies @lokar82 Despite it's other flaws, I thought it was pretty cool that getting trophies in FFXIII unlocked wallpaper...

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Razer361

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@obsequies @lokar82 It would be cool if you could get like credit for the PlayStation store with silver and gold trophies, and DLC for platinum.

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Razer361

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@obsequies @Razer361 @lokar82 to me it only seems right, because an intangible mass of platinum pixels isn't very satisfying to me.

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obsequies

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@Razer361 @lokar82 very good idea platinum gets you a free dlc or something

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obsequies

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I remember some speech Jonathon blow gave about innovation..I forget lots of it but remember him talking about how even innovation can become a gimmick..*looks for lecture* anyways..

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nurnberg

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Innovation is the most important thing to make money in the gaming industry. COD totally proves that.

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Celsius765

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Edited By Celsius765

@nurnberg not really. its mostly the same every game cept for few minor additions.I'm just glad they stopped milking WW2

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Hairygrim

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@Celsius765 @nurnberg Internet sarcasm: like winking on the phone.

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Hairygrim

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@obsequies @Celsius765 But are y-...no, I'm going to stop. My head hurts.

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obsequies

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@Hairygrim @Celsius765 no :P

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Hairygrim

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@Celsius765 @obsequies @nurnberg Are you being sarcastic about not being sarcastic?

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obsequies

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Edited By obsequies

@Celsius765 @Hairygrim @nurnberg :P

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Celsius765

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@Hairygrim @obsequies @nurnberg actually I wasn't C:. I was serious

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obsequies

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Edited By obsequies

@Hairygrim @Celsius765 @nurnberg I was also being sarcastic

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Hairygrim

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@obsequies @Celsius765 @nurnberg I rest my case.

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obsequies

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@Hairygrim @Celsius765 @nurnberg celsuis was being sarcastic too

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Nintyfan95

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Sony doesn't have to worry Nintendo's new console will be out soon, so they'll have plenty to copy from.

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Celsius765

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@Nintyfan95 Nintendo needs to learn to, they are newbies at online gaming and running a digital store

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beardednun25

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@Celsius765 @Nintyfan95 Not that the PS Store is great. Honestly, the layout and search system SUCK. Not really a valid way to browse anything, and the search bar barely works. One time I typed in "Final Fantasy VI" and I had to scroll through over 1000 completely unrelated games to find it. Pisses me off.

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junglist101

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Edited By junglist101

The gaming industry is unfathomably huge at this point. I'm getting tired of theese articles talking about how gaming will end if something is not done. It is a multi billion dollar industry. What exactly is wrong???

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anvilone

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anvilone  Staff

@junglist101 Current gen console technology is ancient and developers are hamstrung by hardware limitations while the companies producing the platforms won't move forward. PC technology is as strong as ever and services like OnLive challenge a need for consoles at all. What's wrong is that Sony is facing obsolescence if it doesn't step up to its own innovation ultimatum.

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Lotus-Edge

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Sounds poignant, but any twelve-year-old could tell you the same....

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silverdoe

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maybe that's why Jaffe left. He puts gameplay first, whereas with Cage & his interactive movie-games, story comes first. That's they want to evolve, I guess. As great as Uncharted's gameplay is, the set-piece & story are what make the franchise stand out. The Last of Us so far looks to be the same!

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Edited By Hairygrim

Good to see that Ryan's aware of the issue of how they've been pushing the PS3, just gotta hope that it's spread throughout the company. I'd hate to see the PS4 flop & just about all of my favourite series go with it.

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Sivir123

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@Hairygrim agreed! some o my fav series went down wid ps3!! haiya..-_-

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Hairygrim

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@Sivir123 What you chattin'?

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Sivir123

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Edited By Sivir123

@Hairygrim wtf

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anvilone

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Edited By anvilone  Staff

When McDonalds started selling a Big Mac, fries, and a soda as ONE menu item, was that considered innovation? Maybe to somebody in marketing. "It's a Value Meal!" From a consumer stand point, it's the same junk food it ever was.

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lx_theo

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@anvilone The way it is innovative is that it changes and betters how you interact with it. Video games are entirely how you interact with it. Food, not so much.

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anvilone

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anvilone  Staff

@lx_theo @anvilone The comparison can only go so far.

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Sivir123

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n yet u stil buy the value meal instead of alacart

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anvilone

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anvilone  Staff

@Sivir123 The system works, sure, but innovation and evolution? Not really.

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Sivir123

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@anvilone u r rite! but there arent reli others tht r tryn too rite?

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anvilone

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anvilone  Staff

@Sivir123 What about OnLive? Bringing PC gaming to home entertainment and mobile devices seems far more groundbreaking.

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