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Industry must innovate and evolve to thrive, says Sony

PlayStation Europe boss Jim Ryan says "no entertainment industry can just carry on the way it was," adding the walled garden model is breaking down.

286 Comments

The gaming industry must innovate and evolve if it wants to flourish, according to PlayStation Europe boss Jim Ryan. Speaking to MCV, the executive sounded off on the varied trends in the industry today.

Innovation and evolution are keys to a healthy industry, Ryan says.
Innovation and evolution are keys to a healthy industry, Ryan says.

“It is great that the industry evolves and goes in different directions,” Ryan said. “No entertainment industry can just carry on the way it was. For our industry to thrive and prosper it has to evolve and it has to innovate."

Ryan also explained that he believes closed platforms are "breaking down a bit" as a result of the rise of connected devices. He noted that the PlayStation 2 and PSP were not proper connected devices, and the PlayStation 3 and PlayStation Vita are.

“This is new ground for us," he said. "It didn’t seem it at the time but these walled gardens are actually nice, cosy places, and we are now going out into the big bad world where there are no rules. We are trying to set those rules."

The executive said Sony is being forced to "reset" much of its thinking, noting the company has been pushing the original PlayStation, PS2, and PS3 "basically the same way," and this was a mistake.

"And then all of a sudden we are like ‘You have to forget that and think differently,’” he said.

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lmaocarrots

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Edited By lmaocarrots

@zo70 @KillzoneSnake LittleBigPlanet 1+2 are freaking masterpieces and the single most creative games ever made. If you think they're bad, you don't deserve to be a gamer. Not to mention ModNation is a complete blast, and PSAS and LBPK are going to be awesome as well. And don't act like we don't get our fair share of hardcore games as well. Xbox has no exclusives beyond Halo and Gears.

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lmaocarrots

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@zo70 @KillzoneSnake Beat it? Yeah, they're both like 5 hours, of course I beat it. Stop trolling zo70, if you knew anything about the game you'd know it's all about the community creations.

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WolfGrey

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@lmaocarrots @zo70 @KillzoneSnake Pretty much truth here.

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N30F3N1X

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No sh!t Jim Ryan. How about you stop making sh!tty "cinematic" games that don't last longer than 4 hours and go back to make games Medievil?

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N30F3N1X

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to make games like* Medievil, damn snip

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WolfGrey

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@zo70 @KillzoneSnake There is plenty of other IPs that are in that range.God forbid they have both sides of the spectrum and handle it well.

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JJMikhail

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Edited By JJMikhail

Really? Innovate and evolve? More like stating the obvious but why are we the gamers being told this?

It's Sony, Microsoft and Nintendo that need to look at themselves closely and think ahead, look at how the PC has changed over the last 10 years, so much change that we are losing track. Motherboards, Graphics Cards, Audio, Monitors etc you name it are constantly developing but Consoles just feel they are being updated.

Some good progress but its not the same progress as PC, consoles are lagging behind and we've known this for years.

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demonkingx5

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@JJMikhail consoles are holding back the PC

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thom_maytees

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I do agree, but how much. Companies may talk the need to innovate and evolve, but they need to approach it the right way. Any missteps can have damaging effects to their business and their image.

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DiamondDM13

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@zo70 Even though I appreciate you addressing me as Sir, that doesn't really help you. Why don't you just quit your rage against Sony?

If you don't like Sony or PlayStation, sell your PS3, don't buy Vita/PS4, go play Xbox and their exclusives, which by the way, Witcher and Minecraft are not included, and they exist in the PC... And let us enjoy the best exclusives on the market.

But believe me when I tell you Sony isn't going down anytime soon...

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DiamondDM13

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@zo70 @Cozm1kaos @c0kemusheen @Draco416 @mat989 No, most of the time means it's either free or even more expensive.

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DiamondDM13

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@zo70 Who? Why do people always leave in the middle of an argument when they lack evidence to support them? Damn. If only you we're able to argue as nicely as you encrypt your sentences...

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Cozm1kaos

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@zo70 @c0kemusheen @DiamondDM13 @Draco416 @mat989 Free to play!!!

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OJ_the_LION

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Surprisingly honest from a Sony exec, one of those who potentially has the most to lose from changes in the industry. I just wish more publishers felt that way.

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Celsius765

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Edited By Celsius765

@OJ_the_LION its all about graphics to them while the gameplay and story suffers horribly

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WolfGrey

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Edited By WolfGrey

@Celsius765 @OJ_the_LION Uh a great deal of Sony first party games have deep stories and excellent gameplay, don't be so absurdly ignorant.

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ArabrockermanX

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@WolfGrey @zo70 @Celsius765 @OJ_the_LION \

When did a Indiana Jones/Tomb Raider rip off become a good story? The Uncharted story line is only good if you never read a halfway decent book or watched a good movie. KZ has a crap story. Heavy Rain good.

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ArabrockermanX

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Edited By ArabrockermanX

@Celsius765

No he is worse than a troll... He is a fanboy(in this case Sony).

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obsequies

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@Celsius765 @WolfGrey @zo70 @OJ_the_LION calm down guys..we all know the amiga cd32 sucks

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Celsius765

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@WolfGrey @zo70 @OJ_the_LION the fact you called me a troll/ignorant person without me doing any thing to suggest I was one proves your the troll.Never insult people you don't know

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demonkingx5

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@WolfGrey U3 had copy & paste story

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WolfGrey

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@zo70 @Celsius765 @OJ_the_LION However despite that i am mainly a PC gamer, i just wanted to point how much of a troll/ignorant person Celsius765 is.

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WolfGrey

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@zo70 @Celsius765 @OJ_the_LION Killzone has a ok story.Kinda...

The Uncharted games have great stories and are worth it just for that.Heavy Rain has one hell of a story(despite being a one playthrough kind of game), Demon's Souls has a great atmosphere and feel to it, and so on..

Gameplay wise, Rachet and Clank excels, as well as many other first IPs. Nevermind the games on the way.

For the last few years Sony's PS3 has been home to the most new IPs.If they only cared about graphics we wouldn't have a great deal of the games we got.

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blackwingzero

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Edited By blackwingzero

He speaks the truth. The reality is without inovation publishers will just blame the hardware and claim that they need new hardware. Well why the heck don't they try something different with what the hardware that's available to them now? Common developers. Use your nogins and think outside the box. You've got teams of people. Let them try stuff and see what they can come up with. Even if what they come up with may not be used in the next game they work on. The knowledge gained from something they might come up with may prove useful later down the line or in another game entirely.

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Celsius765

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I think they just need to stop worrying about pretty graphics and put some effort into the game play and story aspects of games because lately no ones been really trying. I miss the days when quality entertainment was top priority

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Sivir123

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@Celsius765 i say hr was a gr8 game! n graphics always help especialy with game like hr where u reli need to c the characters emotions! n u cn c how much effort they put into the games jus by playin it

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hamjam01

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@zo70 Troll much?

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Celsius765

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I just hope ps4 isn't a wallet killer and has a more sturdy disc drive

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hotdiddykong

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You guys need to realize that Graphics and Tec alone c tech can only go so far and next gen isn't gonna cut it without innovation and creativity. Sony's right and hopefully they do something instead of just talking. say what you will but these reasons are why the Wii U WILL succeed, because it's not just focusing on Better graphics or tech and is innovating in the way we play for better experiences. Sony's Wonderbook is a good idea for it's purpose and shouldn't be mocked either

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harold317

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Edited By harold317

Nintendo has been right all this time, if consoles want to stay around they have to offer more than just graphics. There's no way a $300~$400 closed-box could ever compete against PCs in terms of cutting-edge technology (and if the price is higher than that you'll have a tough time selling it), consoles have to innovate in ways that PCs cannot (answer: user interfaces!). I know that PC gaming has been doing well lately thanks to the rising popularity of Steam, but to me it's unnatural having to do more than just connecting a little box to a TV and pressing ON just to play a game. If you want a powerhouse go ahead and buy a high-end gaming computer, but don't bitch about it when all the good games are done for the smaller, less powerful system. The idea of videogames having hollywood-like production values is ambitious and noble, but it's economically unrealistic to believe that the industry can survive on games built on that goal alone. Also, Sony needs to stop doing things with their machines that they weren't built with in mind, it's bound to fail. Things like PSMove and Cross-connection between PS3/Vita will NOT be universally embraced unless the console was built specifically to take advange of that, like the Wii did and now WiiU will do.

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WolfGrey

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@harold317 If gaming goes the way of the wii/wiiU i will quit gaming on consoles for good.

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harold317

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@WolfGrey That's ok, PCs will be there for your all your super hardcore gaming needs.

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Nezzticle

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@zo70 @Ayfauri R.I.P. sony? Thats just absurd

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EggEmperor

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@zo70 @DiamondDM13 @Nezzticle /capslock

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DiamondDM13

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Edited By DiamondDM13

@zo70 @Nezzticle Of course they are selling. True, they might not all sell the same numbers as Halo, but they all sell. I don't believe you are so deep in that reality of your to not even understand this.

I'm done. You've just proven yourself a lost cause.

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Nezzticle

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@zo70 Lol. ok i'm done since you dont have a real answer...i've got better things to do than talk to a troll.

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DiamondDM13

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Edited By DiamondDM13

@zo70 @Nezzticle God, why don't you see. Both Xbox and PlayStation exclusives are selling. I don't have the numbers but damn, why don't you show the facts with numbers and worthy sources?

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DiamondDM13

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@zo70 @Nezzticle Name calling? First, I'd like you to quote me so I can see what I called you. Then, I don't know what world you live in, since in this world, name calling and anger have little to do with you telling the truth. Besides, judging by the amount of posts you did with Caps, I find it funny that you are acusing us of anger.

Honestly, I think you should relax, and try to see things from other perspectives, because you clearly don't understand half of the world if you continue to close your mind in that little reality of yours.

And finally, good day, if that helps you feel better for yourself...

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Nezzticle

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@zo70 Lol. Not angry at all. Just called your distraction from my previous question what it was

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DiamondDM13

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@zo70 @Nezzticle LOOOL man, I love it. You believe anything that is told to you and afterwards you just block any oher knowledge that proves contrary to your belief. Open your mind...

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CincoToes

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@zo70 @Nezzticle Gayer answer than I expected.

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Nezzticle

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@zo70 That's what I thought. Instead of actually answering the question with facts you spew verbal diarrhea everywhere. I smell a troll.

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Nezzticle

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@zo70 OK so how long does sony have before they go under, smart guy?

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Nezzticle

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@zo70 Sony isn't going anywhere dude. Get serious and stop trolling... its annoying.

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EctoSpartan

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Welp, at least they're doing more than Microsoft. I can't remember the last new IP they made that wasn't for the Kinect.

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Celsius765

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Edited By Celsius765

@zo70 @KillzoneSnake eh but paying for online is betch

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Draco416

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@CincoToes DEFINITELY your opinion.

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CincoToes

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@Celsius765 True, but separate. IDGAMF about hulu or netflix. As far as internet and gaming goes, XBL>PSN, even considering cost.

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Celsius765

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@CincoToes its also dumb that you have to pay for live gold to use you "paid" services like netflix and hulu

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CincoToes

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Edited By CincoToes

@Celsius765 Not more, just all in one shot. The same as a game.

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Celsius765

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Edited By Celsius765

@CincoToes it cost more for us non credit card folks

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CincoToes

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@Celsius765 If you can't afford another 5 bucks a month, you cant afford video games.

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