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Joining Fallout 4, Call of Duty: Black Ops 3 Gets Its Own Beer

Naturally, it's called "Black Hops."

74 Comments

Yet another video game is getting its own beer. Australian beer company Black Hops Brewing has announced a partnership with Activision for a Call of Duty: Black Ops III-inspired beer called "Black Hops Midnight Pale Ale." It's described as "light and refreshing with tantalising hop aromas of pine and citrus fruit."

The brewers fused it with a "specialty roasted wheat" to create a "deep rich black color without any of the harsh roast or bitter flavors that you might expect from a dark ale," according to the beer's official description (via GameZone).

The 4.8 percent alcohol beer ships November 2 in Australia only. For more, watch the video above or visit the beer's website.

If you're wondering why Activision didn't partner with Black Hops Brewing sooner, it might be because the company was only founded in November 2014. In the video, they explain how their partnership with Activision came to be and more.

Another big video game with its own beer is Fallout 4. Bethesda worked with beer-maker Carlsberg for the drink, which will be sold only in the United Kingdom.

Black Ops 3 launches on November 6 for Xbox One, Xbox 360, PlayStation 4, PlayStation 3, and PC.

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hishamramzan

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instead of Black ops 3 beer they should make the drinks from zombies

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Tr4newreck

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because 15 year olds know how to enjoy a good beer...

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LTJohnnyRico

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@tr4newreck: If you think the guy in the vid is 15 you need to get out more !!

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LTJohnnyRico

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@ltjohnnyrico: Also its is Aus .. We love a drink !!

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king_quaps

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This sounds as though it could be quite nice. It's a shame we're getting crappy Carlsberg in the UK for Fallout.

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dracuella

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@king_quaps: You are? There will be Fallout Beer made by Carlsberg?

On behalf of all the Danes who appreciate proper beer, I'm terribly sorry for that. Carlsberg pilsener is one sorry excuse for a beer.

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king_quaps

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@dracuella: yep http://www.digitaltrends.com/gaming/fallout-beer/

And you don't need to apologise; you more than make up for it with Mikkeller =)

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LegatusInvisus

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Why not America? :/

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Wygun

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@legatusinvisus: Theres a law in the us preventing cartoons from promoting beer, tobbaco and wine. The law came after the Flintstones cigarrete offended some people back in the day. Apparently, games count as CGI cartoons as far as the law cares. Disney tried selling a rattatouille themed wine too and faced the same problem.

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king_quaps

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@legatusinvisus: Australian brewery and distro costs at a guess.

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Purgatori

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Edited By Purgatori

They should've just slapped some stickers on some Colt 45. It would have been very popular with all of the ghetto thug players.

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Tr4newreck

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@purgatori: is that all you know about the ghetto... cliche's from the 90's.... lame

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Purgatori

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Edited By Purgatori

@tr4newreck: Actually I know a fair amount about it and I also know that I want no part of it. All they do is blast crappy mush mouth rap music in the background and scream insults at their latest baby momma with their mics unmuted. I've lost count on how many times I've heard that garbage while playing COD.

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grungeman91

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I bet it goes good with Doritos and sells very well with hipsters.

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Wygun

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Funny thing how australia banned mortal kombat citing bogus mental health concerns and had to fight for a year to have the ban reduced to M18 rating. But a beverage that could cause *actual* negative effects when abused is aprobed right off the bat.

Go home australian lawmen, youre drunk.

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LTJohnnyRico

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@Wygun: Its hitting alcohol too ... They've clamped down of how much we can take to Bathurst .. Its a bloody Joke !!

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XenomorphAlien

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Edited By XenomorphAlien

Why are you giving a community where a huge percent are underage beer?

You know what's worse than an angry squeaker yelling about how he f*cked my mom?

A drunk angry squeaker yelling about how he f*cked my mom.

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Purgatori

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@xenomorphalien: To be fair, it's not the devs fault that there are a ton of shitty parents who let their little brats play a M rated game.

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XenomorphAlien

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@purgatori: Trust me, I know. The only game I ever hear from little kids is COD. Sometimes even GTA. At this rate, parents will buy them the beer.

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jaoman9

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Does it taste like repetition?

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XenomorphAlien

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Edited By XenomorphAlien

@jaoman9: Its Mt Dew with food coloring.

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DavidinCT

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I'm in the US, I want a few bottles of it, Would like to try it and would like a bottle for my desk.... AU only ? WTF ? come on there are some adult gamers in the US who enjoy a good beer.

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Razik

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The people that play COD ain't old enough to drink

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lorider25

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Edited By lorider25

@razik: A great advertising strategy; get them while they're young!

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Hellbishop

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This is some crazy stuff. You would think games based on heroes would be promoting healthy products like protein drinks and health bars. Sad. Yea adults are gonna do what adults do but it's the younger ones i feel bad for.

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Slinqy

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@Hellbishop: I agree. These games influence many youngsters, and using beer as a promotion is going to encourage young players to get interested in drinking. May not be on a grand scale, but I still don't think it's a good idea. Kids are gonna do what they're gonna do in the end, but that doesn't mean we should encourage them.

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king_quaps

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@illage2: I think I understand what you're getting at but given the lack of punctuation, and the surplus "now", I may be wrong. My question, based on my interpretation of what I think you're trying to say is this: what on earth are you talking about?

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illage2

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@king_quaps: Imagine this. "Exclusive DLC if you drink this beer".

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king_quaps

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@illage2: Are you one of these "great console peasants"? You're rambling like a drunk.

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illage2

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@king_quaps: Nope, :P if people want beer than that's up to them.

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anevilwithin

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@illage2: John Marston enjoys a good beer, but you wouldn't know too much about that.

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illage2

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@CallMeDuraSouka: It was a joke if you didn't understand.

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illage2

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@CallMeDuraSouka: I know and I feel bad :(

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veryDERPY

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Edited By veryDERPY

@CallMeDuraSouka: obviously cheetos and mtn dew neckbeards

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Purgatori

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@veryDERPY: LMAO!

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marcio_br

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@illage2: The fact of drinking a beer makes me a alcoholic? Wow.

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illage2

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@marcio_br: I never said that.

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Balrogbane

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Alcoholic recovery centers are about to see a large influx of 12 year-olds.

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DaVillain

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DaVillain  Moderator  Online

@balrogbane: Meh I rather be banging hookers then drinking myself to death.

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marcio_br

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That sounds way better than the Fallout Beer! Craft beers are the best!!!

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deactivated-5e90a3763ea91

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wow, this is....actually kind of clever, lol.

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DaVillain

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DaVillain  Moderator  Online

@Ovirew: Clever Girl. [Sorry couldn't help saying that line lol]

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Xirtahm

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Make fun of it all you want. They made this because they KNOW it'll sell. :|

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