Massive ads brew for Blizzard, Activision

I wonder if someone invents broadcasting in our dreams:) You set the reciever to a certain network, go to sleep and you'll probably see tons of commercials before and in between dreams. But it's all to give you a better dream, right? By signing on to put commercials to your dreams, they will get more funds to "develop" your dreams to a more desirable experience:P Juuuuust like they do today:D

diablo 3 will probably come out late 2010, why would they release two major series in one year? what kind of developer company does that, sure blizzard doesn't... they work hard ass on each game

Cdod is right lol Billboards with Ipod ads will start popping up and ruin the EXP. Seriously seeing ads for a 2009 Ipod in a game set in the distant future would be odd.

when is diablo 3 coming out??

this feels like it has terrible potential later if ads are more thoroughly integrated into the games themselves, but if they need to put some ads in the battle.net login to keep games like sc and wc free to play online then who cares??? when the protoss start sporting ipods then heads need to roll...

the billboards were never a bad idea to keep subscription costs down. but who ever looks at those anyway?

but watch bill boards show up in starcraft 2

As long as I don't have billboards that I have to look at while in flight in WoW I don't care what ads they sign up for thier banners for Battle.net. Now If they decide "Hey lets put a pop up as soon as they log on!" someones getting stabbed.

Noooo.. i dont really unsterstand it all but all i know is that when a game company signs ANYTHING with microsoft... its done for .... GG

ok nvm my previous comment. but would ingame ads lag the game? but then again it's pretty cool to see some cool games that r coming soon or are top rated while playing Diablo 3. It's would be better if the ads were shown when the game is loading etc or maybe shown in the chat room like Diablo 2 LoD.

would someone be kind enough to summrize the news above for me plz? i dun realli quite understand it. thanks in advance if u do! =) i m a diablo fan too

@Tonymancan: Heh, good call... the internet, like the newsmedia has two central axioms: 1.) The microphone is ALWAYS hot... and 2.) Someone out there has a tape recorder (screenshot, etc). That said, good for the ad agency for getting the contract? I'm not sure how surprising that is given the HUGE marketing campaigns that will doubtless herald titles such as Starcraft II and Diablo III.

Popuo_killer, because this effects Battlenet, where diablo 3 will connect to mulitplayer. So have no fear you'll enjoy some commericals there.

lol bet your post gets deleted

wow that's how they roll here at gamespot, he edited his article to take out the embarassing screw up he had and took out all the comments pointing it out. Don't take it so personal bro, they just internet opinions.

Popup_killer, I'm guessing that you are tracking Diablo III, and both the game and this story share a common tag, Blizzard. It's pretty lame, but that's probably why.

What the! Wheres Diablo 3 news? Hmmm

Why does this end up in my e-mail inbox with Diablo III as a title. I dont even see Doablo mentioned here.

I miss the good 'ol days where internet advertising was unprofitable and virtually non-existent.

Yay! Just what we need is more advertising bombarding our senses! I can't believe my WoW Orc Warlock survived this long without being able to drink a Coke....

this is not good...

Good ole ActARD and Iaifox, I think you're right lol GG gamespot!

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@most of you, with blizzard they now mean ACTIVISON-BLIZZARD, not blizzard entertainment that made my favourite franchises, @rikhan z they wont advertise INGAME they will just advertise at the header from battle.net @ rubarack, sc2 splitting into 3 games is more like splitting it into 3 seperate campaigns, this is optional, and if you didnt know already with franchises like warcraft and Guitar Hero around activision-bliz won't exactly be the most poorest of entertainment companies, + more money doesnt necessarily mean lower quality, look at NWN 1 for example, they kindoff expected to maek the best game ever with their budget, and 5 years of development. @ fanboy4hire : Completely agree with you, the only reason most people would pay for a game nowadays is so they can play it online (=double screwed)

this is a great and amazing new!!!!!

Oh no... I could imagine seeing a McDonald sign in space in Starcraft 2... or the Zerg ordering a KFC take away.

One of the past arguments for in-game ads was "cheaper prices for games". Whatever happened to that? Last time I checked, 60 bucks is still on the sticker. If super-ad heavy Fight Night comes out for 60 dollars, I will know gamers got screwed over.

that's Azorathians actually :P But yeah it could have been worse, after all we are talking about Activision's here, you know bleed a IP until its dead Activision, randomly cancels good project because they don't have sequel potential Activision. Turn out mindless quick cash-in expansions and sequel Activision. A couple of ads isn't all that bad.

Blizzard's not dead. More money can actually make their games better. If we start to see a downward trend in quality of their games then you may declare that. How about dividing Starcraft 2 into 3 games?

Nothing new, just a way to make money

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Battle.net already has ads in them so it's nothing new

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Who cares about ads on sites and bnet? Adblock + NoScript + FireFox = happy internet surfing times! If this allows them to continue bringing us amazing games, then more power to them. Industry advancement is always welcomed if the advertisement isn't too intrusive, and this seems fine. :)

@Deathscyth-Hell yes it is full price so its be 150-180 for the full trilogy i love bizzard but i hate Activision-Blizzard (as they call themselves now)

Its not like the ads are in game.

lets let D3 and stracraft 2 launch first then we can safelly say if Blizz is dead like EA . gl

If D3 is "casual" then id say the good ole blizzard we once knew N loved is dead..

"yeah cus ActiBlizz needs more money...meet the new EA folks *weeps* Blizzard is dead!!!" Blizzard's not dead. More money can actually make their games better. If we start to see a downward trend in quality of their games then you may declare that.

Doesnt affect me in anyway.

Quoted from the article itself and modified to caps for all the people who evidently can't read past the headline: "THE DEAL IS LIMITED TO BLIZZARD'S WEB SITES AND BATTLE.NET" In other words, you won't be seeing in-game advertising anywhere other than the battle.net lobby, and there are ALREADY ads there!

Not a big deal. Well I see a some ads right now here at GS. It won't be mid game or nothing.