MoviePass Upsets Users Again With New Attempt To Bring Back Lapsed Customers

MoviePass is once again attempting to retain its flagging user base, with an offer that is surprising lapsed users and angering current ones. The movie subscription service

Upon pulling its unlimited movie subscription service, MoviePass offered a plan for three movies per month at a flat rate of $10. Some users just chose to let the subscription lapse and not join the new plan, but CNET reports they were notified over the weekend that they had automatically been signed back up for the unlimited plan--with only a few days to opt out before being charged. New York Magazine's Brian Feldman posted the email in full on Twitter.

The move appears to be an attempt to get back lapsed users who weren't satisfied with the change by offering the old plan. But in the process, the company has annoyed some users who did make the switch and stayed subscribed, and would rather have the old unlimited plan back.

"This was a one-time promotional offer that is valid through Oct. 5 for some subscribers, many of whom have expressed an interest in the original plan and a request for its return," MoviePass said in a statement. "As part of the offer, if the member does not wish to return to the original plan, they can simply opt-out in the email prior to Oct. 5 and they will not be auto-charged." MoviePass notes that this plan is subject to limitations based on inventory, so it may also resume limited availability for new releases.

This isn't the first time MoviePass has gotten into hot water by confusing users with subtle changes to its opt-in and out policy. In August, users would be renewed by hitting "I Accept" if they reopened the app after cancelling out their subscriptions. Its continued troubles have led to a class-action lawsuit by shareholders.