New Walking Dead Season 7 Posters Promise a "Price Will Be Paid"

The seventh season of The Walking Dead starts next month, and all eyes are on Negan. The bat-wielding bad guy is much anticipated by fans, and the new season's marketing is very much centred around him. A promo video was released yesterday, and now we have some striking new posters. Check them out below, via Collider:

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Negan is played Watchmen star Jeffrey Dean Morgan. He ended season six by claiming the life of one of the show's main characters, the identity of whom will be revealed when the new season kicks off.

In a recent interview with EW, Norman Reedus, who plays Daryl in the show, spoke about how the death will affect the different characters. "The group is completely broken apart at this point," he said. "Negan has come in and completely shaken up everything. Loyalties are broken, belief in one another, belief in ourselves. Each individual is completely broken, and they don't all handle it the exact same way.

"Some accept it. Some fight it. There are people questioning it. There are people pointing their fingers. There are people blaming themselves. Other things happen that completely destroy people."

The Walking Dead season 7 premieres on AMC on October 23.