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New World: CEO Has A Message For People Who Doubted Amazon

Amazon's new CEO, Andy Jassy, responds to reports that the company can't make good games.

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Amazon's new CEO, Andy Jassy, has commented on the success of the company's newly released MMO New World, while also proclaiming that video games could become the company's largest entertainment business overall.

Speaking Tuesday at a GeekWire event, as reported by Bloomberg, Jassy acknowledged Amazon's struggles in the world of video games in recent years. He even specifically referred to a previous Bloomberg story about Amazon's shortcomings with regards to gaming.

"There were a lot of articles written, people saying things like, Amazon knows how to build everything but games, why can't they build games?" Jassy said. "It takes a few before you find a hit, or several, but they didn't lose their resolve."

Amazon's shooter Crucible was one of the company's failed gaming endeavors, while Amazon also canceled a game called Breakaway. The publisher was going to make a Lord of the Rings MMO, too, before it fell apart as well.

"You're going to have some games fail spectacularly," Jassy said. In the same speech, Jassy mentioned that he believes video games could becoming the "largest entertainment category over the long haul," Bloomberg reported.

Amazon's founder and former CEO Jeff Bezos has also addressed New World's success. He said on Twitter, "After many failures and setbacks in gaming we have a success. So proud of the team for the persistence. View setbacks as helpful obstacles that drive learning. Whatever your goals are, don’t give up no matter how hard it gets."

It's no surprise to hear Bezos and Jassy speak so positively about video games. After being named the new Amazon CEO, Jassy said in a note to staff that although Amazon Game Studios might not have succeeded right away, Amazon is committed to games for the long-haul.

"Some businesses take off in the first year, and others take many years," Jassy said. "Though we haven't consistently succeeded yet in AGS, I believe we will if we hang in there. Being successful right away is obviously less stressful, but when it takes longer, it's often sweeter. I believe this team will get there if we stay focused on what matters most."

New World is performing exceptionally well right now, becoming one of the most popular games on Steam and attracting one million players at launch. As an MMO, a key factor will be whether or not the game can not only continue to attract new players but to keep them coming back.

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jenovaschilld

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Edited By jenovaschilld

I mean cmon, all Amazon did was put the money up for the game. Basically, they are the investors of the winning horse at the derby. Did they raise, train, clean its stall. They threw money at some decent developers until ... it stuck. Well that is one way, I guess.

But since they are the money men, they get to take their ride around the track, enjoying the limelight of a good game and of course the games popularity.

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illegal_peanut

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"It takes a few before you find a hit, or several, but they didn't lose their resolve."

- Andy Jassy

"It takes only one if you know what the hell your doing. And picking a market helps as well."

- Peanut

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Fitzy_2812

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It might have sold a lot but it remains to be seen whether its really going to be a long term success story. I myself gave the game a try since I have caught up with FFXIV and am waiting for its new expansion. I watched much of the beta and none of what I saw convinced me the game would be any good, but regardless, I figured I might as well try it out myself because I could and after a week or so, I can honestly say that once I've moved onto many of the new games coming out over the next couple months and when Endwalker finally launches, I won't even think twice about New World, it just does nothing really unique, nor does it stand out and everything it does do somewhat well is mediocre at best compared to better MMOs. I'd be surprised if this has anything but a small dedicated playerbase in 6-12 months time.

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jinzo9988

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I never doubted whether or not they'd be able to build a competent game. They have unlimited resources... hire all the experienced people you want to put that together. It's the motive of the company that I question. I don't particularly want to see another greedy megacorp in games that's going to further normalize the way games are monetized... nor do I want to see one that runs cloud solutions like AWS, Prime Video, etc get into gaming because I'm sure there's going to be an eventual game streaming service from them if they get into the business enough.

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jenovaschilld

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@jinzo9988: Just wanted to throw this out there, neither microsoft, Apple, Google, nor Sony are tiny businesses .... that are just making and or monetizing games. The video game industry is huge, like automotive, pork, plastic huge. So of course the larger corporations are gonna jump in the pool. And trust me those above corporations are not mom and pop small time stores.

And your right just like the tiny little industry called "film" got large, the largest of them grew, and corporations of all kinds got involved. Things will change.

If you just do not want things to change.... well that is not happening. Just like the barrel, horse, vcr, magazine, newspaper, and many more industries -time will show .. things change. Sometimes for the worse and sometimes for the better.

What, we as consumers and voters can do, is insist for better consumer laws. Much like the digital distribution acts and various consumer digital laws that have passed in Germany, Australia, and EU that help people get refunds and allows consumers more control over digital purchases. We also as digital media consumers need to treat shitty games worse and ask for refunds more often instead of angry posts on social media.

https://www.gamesindustry.biz/articles/2014-12-19-buggy-games-deserve-much-harsher-treatment

I do not mind the future, it can be one shaped by gamers if we take an initiative. And AAA games are gonna need financial backing and technology of these megacorps to make those games. Just like the boxes we play them on, and the screens we see them through or hear them with. Or the virtual girl who looks like a young Jessica Alba pounding my nuts- it is gonna take big business to make our dreams come true. OKay TMI by me, my bad.

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Ormgaard

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Not gona buy anythign that comes from Amazon.

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jenovaschilld

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@ormgaard: Why because MS, Sony, Apple, Google are corporate angels ???

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Vaativids

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Edited By Vaativids

@jenovaschilld: Because most cities still have mainly shops at their helm instead of education and entertainment centres. You can’t expect every city to adapt so quickly to the concept of a single market place.

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tbird7586

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Edited By tbird7586

MMORPG might launch strong but they almost always crash pretty hard the exceptions are wow and ff14 the old republic has a big fanbase too but this game is gonna die off in a few months

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jenovaschilld

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@tbird7586: True, but .... the games you mentioned took years--- YEARS !!!! to fall off and there are so so many other MMORPGs that have come and gone, and .... some that keep on going. Like LOTRO, Conan, Morrowind, thousands of Asian mobile ones .. You do not need to be on top to make a good profitable game.

But they have made a different, interesting, and fun game for $40 ... no subs, no pay to win, no gates seen so far. I have put 53 hrs in so far... been well worth the small entry fee. When the game sucks or becomes boring.. time to move on. This is not choosing a religion, a political stance, a marriage, or even a cell phone plan. It is just a game, the question people need to ask is .... $40 worth the entertainment value hours I play, just like a movie or music purchase.

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deactivated-64efdf49333c4

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@jenovaschilld: But is $40 worth the risk of blowing out your GPU?

Any game capable of destroying hardware, and remains capable of destroying hardware after the testing phase and has entered full release without being addressed, is always trash in my book.

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jenovaschilld

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Edited By jenovaschilld

@Barighm: That is true, but then again that is a small and tiny % of players and only with certain cards. After all, this game has sold 700k since monday and getting close to 1 million playing it now. What % of a million is having fails. 10%, 5%, 1%, .00001%. Also here is a deep dive into it https://youtu.be/6A0sLVgJ7qU he has been testing for it for a bit now, which show a poorly optimized game is exposing poorly made cards.

I myself tweaked some settings on my 5700xt and my 580 at work, to control FPS and power draws. And on the forums there have been updates to address FPS in menus.

Meanwhile, I and several hundred thousand players will be enjoying this game. This hobby we love so much called PC gaming, ... has its risks, and requires technical knowledge. If we wanted to be totally safe.... there is console. FYI, I love consoles also.

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deactivated-64efdf49333c4

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They still haven't made a good game.

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illegal_peanut

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@Barighm: ^^This^^

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Dave1927p

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thing is, the reviews for this game are terrible. Guess if lots of people playing their game for a short period is a success, the bar is quite low. We will see in a year if people are still playing...

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Thanatos2k

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Again, right now means nothing. Your numbers in 3 months mean everything.

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i2eaper0f5ouls

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@Thanatos2k: The fact that day 1 they didn't have enough servers, and day 2 they had too many because so many people dropped off kinda means something.

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jenovaschilld

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@i2eaper0f5ouls: No they expanded the server sizes on Mon 10/4 to 20 of the East initial servers and also several of the newly created servers greatly reducing server que. The game has continued to grow in sales and continuous players since it has launched, there has been no "drop off" as of yet.

Yes, they should have expected the pent up demand and the initial rush of players to their servers - it took them 6 days to expand which is better the most of the larger MMOs when they started, but still should have planned for it.

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dwbtd

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If Jassy knew more about the kind of game Amazon has made they'd know you need to see whether there's a massive drop off of players before you can call it a bonafide hit.

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Thanatos2k

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@dwbtd: Maybe he does know, because he's going to try and brag about it now before what he knows may happen.

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JimmyCos

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Beyond Bezos and the richest company in the world, there is a lesson here: with enough help and money to get up after a failure nearly everyone could succeed at one point. That's why easy credit and state incentives should be given to starting companies.

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dragonsama

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Won't ever play this. I'd rather not have my GPU burn up because of poor programing.

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lazycomplife

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Wow the richest company in the world almost made a passable game *sarcastic golf clap*
36% user score on metacritic and mixed reviews on steam though, so I wouldn't call that a success.

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Gibbeynator

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@lazycomplife: Well, their last attempt at a game was so bad, it had to be pulled from digital storefronts for tweaks before being cancelled. The bar was set extremely, EXTREMELY low here.

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deactivated-64a3ced8b46b8

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Jassy shouldn't get too far ahead of himself here. When it comes to MMO's, it is not at all uncommon to see a sharp drop-off in players after the initial novelty wears off, (and people get a grasp of what the long game content looks like).

Not saying that will happen here, but it's something to be aware of. I hope it stays successful and relevant.

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Dragon_Nexus

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Just because it's popular doesn't mean it's good.

But Amazon doesn't care about good, they care they've made something people are willing to engage in that delicious recurrent user spending the games industry loves so much.

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lon3wolf2002

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How about providing the servers required for an MMO?

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somberfox

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Edited By somberfox

Ok but, the game has mixed reviews. The number of players and the user review averages don't line up at all.

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argothm

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The balls to say anything after the massive twitch leak, lmao.

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Warlord_Irochi

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I wish he was equally brave to respond to the fact that New World continues to break GPUs.

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