Nintendo Switch Had A Big Black Friday, Setting New Records In US

Nintendo set sales records over the holiday weekend from Thanksgiving to Cyber Monday, the company has announced. The Nintendo Switch became the best-selling Nintendo console in US history for those five days, even surpassing the Wii, and the system also had its best-selling week ever in the US. All of these figures are for the US only.

In the announcement, Nintendo also noted that Adobe Analytics showed Switch among the most purchased items online on Thanksgiving day and the best seller for video games during the full Black Friday to Cyber Monday time period. Overall Nintendo sold $250 million worth of products during the holiday, according to internal sales figures. That includes Switch, 3DS products, the NES and Super NES Classic systems, and accessories and games.

Nintendo also noted that Pokemon Let's Go Pikachu and Let's Go Eevee have reached a combined 1.5 million units since launch. Super Mario Party reached 1 million as well, making it the fastest selling Mario Party game. Total lifetime 3DS sales have reached 22 million, while the Super NES Classic has hit 2.5 million and the NES Classic is at 2 million.

Some of these records may be due to increased shopping time, as more stores are choosing to open for select hours on Thanksgiving day. That gives shoppers a head-start on Black Friday deals. The Nintendo Switch also had an appealing bundle option this year, packaging Mario Kart 8 Deluxe in with the system at no extra charge. Some retailers piggybacked on that bundle with extras of their own. The 3DS also got its own holiday bundle, packaging a specially colored 2DS with Super Mario Maker for $80.