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Phil Spencer Reacts To UK Blocking Microsoft-Activision Deal And Discusses Next Steps

"Activision Blizzard King is not our strategy."

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Microsoft Gaming CEO Phil Spencer has commented on the United Kingdom's Competition & Markets Authority decision to block the deal to buy Activision Blizzard for $68.7 billion.

Speaking to Kinda Funny, Spencer said Xbox continues to feel confident that the deal will eventually go through and that the next step is to appeal the decision. As that's happening, Spencer said Microsoft continues to work with the European Union and the FTC to get the deal done. There are about 14 jurisdictions that Microsoft is seeking approval for, and so far, nine have approved it, Spencer said.

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The CMA rejected the Microsoft deal over concerns about the cloud gaming market. Spencer, like others, said he believes the cloud gaming market is only just getting started, which makes the decision puzzling.

"The CMA decision was disappointing. We've been talking to that group for coming up on a year. They defined a market of cloud gaming that, in my mind, doesn't really exist yet today. But they have a point of view that maybe we have a lead in a market that is just forming and that this content could somehow prohibit others from competing in that market," Spencer said.

Also in the interview, Spencer doubled down on his stated belief that Microsoft does not necessarily need Activision Blizzard to deliver on its strategy, but it would help speed things up.

"Activision Blizzard King is not our strategy. But it is an accelerant for our strategy," Spencer said.

Following the CMA's decision on April 26, Spencer sent a memo to staff about it, in which he said Microsoft will press ahead even if the deal does not go through.

The EU will hand down its decision on the deal by May 22, while the FTC will hold its first hearing in August 2023, so it appears this case won't be settled anytime soon.

Spencer has been making headlines lately. In addition to commenting on the CMA's decision, Spencer reacted to Redfall's bad reviews and said Starfield being a great game won't help the Xbox catch up to PlayStation.

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BDRTFM

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There are only a handful of companies who can do cloud gaming in a big way. If that. Those that can are not going to throw their hands in the air and walk away from cloud gaming just because Microsoft bought Activision/Blizzard. That's just ridiculous and I can't understand how a body of people who are supposed to be experts on economics and competitive markets could come to such a stupid conclusion.

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jenovaschilld

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The deal will go through with concessions and regulations, which is a good thing. There needs to be enough space in the gaming industry (which is so incredibly large) for another competitor and publisher in the console gaming industry. That right now, only a trillion dollar company could enter and compete. I know the ms +ab vertical merger is terrible, but right now it is the only way to get enough competition in a space, so dominated by Sony and Tencent.

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xboxplayer1

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@jenovaschilld: I don't think this is a bad deal at all it's just business at the end of the day. Someone will come along and buy ABK if Microsoft doesn't get them any how, it's just business at the end of the day. I see the deal as being a good thing right now. It keeps money flowing to ABK so they can make games because without Microsoft I'm a little concerned they could go bottom up. The only real big money maker is COD and I don't even like COD, but if that fails to sell then it's pretty much game over at that point.

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jenovaschilld

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@xboxplayer1: ABK will be fine, right now what the CEO and the board of AB wants is to be bought out. -This would be a huge payout for them. ABK is still the 3-4th largest gaming publisher in the industry, and even with several fails, the worse that could happen is they break up and get divided. I still stand by the merger would be good for gaming, only in that it would offer more competition.

But the merger is bad. It is very monopolistic in practice and against many laws set by nations and their international corporate laws. Because this is a vertical merger, not a horizontal one. MS did not grow any of the IPs, they did not invest in any of the IPs, there was risk. This is not one corporation saving another, both are very successful. Sony on the other hand could argue they have taken risk, they have invested heavily, have grown IPs, publishers, developers, tools, assets, and more. This is two large deep pocketed corporations, buying their way up the ladder, after many failed decisions/choices.- No doubt about that. Not that Sony is an angel.

The whole point of a corporation is that they have to follow rules set by nations practices and partners for fair trade and competition. (yes does not always work that way). This is not business at the end of the day, this is choosing the best of some very bad choices. So as each nations trade groups review this merger, each will have a say in it. (basically watching sausage getting made). I would much rather see stronger regulations and rules set, to allow more competition in the gaming industry. More players entering the gaming industry, including medium to large publishers. Fewer mergers as well. But that is after something is done to allow more competition in the AAA gaming and console platform spaces.

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xboxplayer1

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I'm not worried about this deal at all I know it will go through sooner or later however, what I want is for Microsoft to stop trying to be everything all at once and get back to the basic because that is what made the 360 era and the original Xbox so great.

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sladakrobot

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@xboxplayer1: I dont think the strategy you want will work.
The console game market is about 250 millions of players in total around the world.
It would only mean to fight for a bigger slice of that limited number of potential customers.
They have,in order to be bigger, to embrace the pc market,mobile market and the cloud service.

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