Plants vs. Zombies Getting Its Own "Intra-Active" Theme Park Attraction

Following its announcement of a 4D Mass Effect theme park attraction, Electronic Arts has now revealed that it's creating a "new digital experience" based on Plants vs. Zombies for the Carowinds theme park in North Carolina. Slated to open in spring 2016, this "intra-active 3D game experience" is called Plants vs. Zombies Garden Warfare: 3Z Arena. It represents a world's first, EA said in a statement.

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The attraction is based on the Garden Warfare shooter franchise. But what does intra-active even mean?

EA explains: "The attraction allows players to interact with the opposing team's screen. Guests will step inside the state-of-the-art Plants vs. Zombies Garden Warfare: 3Z Arena complex decked with 3D technology, massive screens, surround sound, and motion-based seats, to enjoy outrageous and imaginative encounters with their competition. Teams will compete in the Plants vs. Zombies universe during an almost five-minute backyard battle, where they'll shoot screens with blasters and track their scores as they go."

For a closer look at the new 3Z Arena, click through the work-in-progress images in the gallery above. You can also see a bullet point breakdown of the attraction below.

3Z Arena includes:

• 68 motion-based seats equipped with hand-held laser devices
• Nearly 3,600 square-foot arena
• Two 14'6" x 26' screens with independent 5.1 surround sound
• The attraction will run approximately ten times per hour to accommodate between 600-700 people
• Players will be able to purchase photos in the Plants vs. Zombies Garden Warfare: 3Z Arena retail store
• Plants vs. Zombies Garden Warfare: 3Z Arena will be located inside the Action Theater, in the County Fair section of the park

Plants vs. Zombies: Garden Warfare 2 launches in spring 2016 for Xbox One, PlayStation 4, and PC.

Video game publishers are increasingly turning to theme parks to extend their franchises. Earlier this year, Nintendo announced a partnership with Universal Theme Parks, while Ubisoft is building its own theme park in Malaysia with Assassin's Creed and Rabbids attractions.