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Review Bombings Make Things Worse For Bordelands 3 On Steam

Maybe stop doing that.

620 Comments

The Borderlands 3 reveal didn't go without its share of controversy, as developer Gearbox and publisher 2K announced that the game would be exclusive to the Epic Games Store until April 2020. This led many to review bomb older Borderlands games on Steam. However, this response might have inadvertently made things worse in the long run, as Gearbox studio head Randy Pitchford has expressed the experience has soured him on returning to Steam at all.

"Ironically, that this misuse is possible and that Steam has no interest in correcting this misuse makes me kind of happy about 2K's decision and makes me want to reconsider Gearbox Publishing's current posture on the platform," he said on Twitter.

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Now Playing: Borderlands 3 Steam Review Bombing Addressed By Gearbox Boss - GS News Update

The threat may have gotten Steam's attention, as the platform is discounting reviews, for the first time ever, on Borderlands 2. Steam implemented a recently added tool that flags "Off-Topic Review Activity" within a certain date range. The reviews are still present in the system, but aren't included in the aggregate user score. They're also accompanied by a note warning readers that the user review section includes "an abnormal set of reviews that we believe are largely unrelated to the likelihood that you would enjoy the product."

The same policy has since gone into effect for the original Borderlands and Borderlands: The Pre-Sequel. Each of them had undergone heavy review bombing--intentionally leaving low review scores to disrupt an aggregate user score--with many of the comments referencing the Epic exclusivity for the upcoming sequel. Steam's response has shown that it is able to take action in these cases, but Epic is still making inroads with its digital storefront so we likely haven't heard the last of these controversies.

Borderlands 3's Epic exclusivity window is actually shorter than that of some other recent games. It will last only six months, compared with twice that for a number of other titles. There's been no official word on why that is the case.

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Pittsburghler

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Edited By Pittsburghler

Pitchford is absolutely right. If Steam is going to permit its fanboy client base to publish defamatory and harmful reviews that have no nexus with the quality of product, then developers absolutely should take their business elsewhere. Also, Steam is pretty stingy with the revenue distribution. If another sales platform can offer more favorable terms, the company owes it to its investors to explore those alternatives. These entitled fanboys believe that developers should just keep throwing money at Steam because.......I don't know. I can't quite figure it out. Money is money and if a better deal can be had elsewhere then Steam needs to adjust its revenue sharing model and take a more active stance against review bombing. Simply discounting review bombs is not enough. It should be obliterated and the perpetrators should be banned. The entire review process should be reconsidered, in fact, user reviews are generally so lacking in objectivity that they can't reasonably be relied upon anyway. Fanboys and haters tend to move the needle too far in one direction or the other.

*sits back and awaits the hate*

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TylerGamer84

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So now Pitchford is threatening not to come back to Steam and punish everyone for what a handful of jackasses did? I think I'll pass on BL3 altogether. I sank nearly 800 hours into BL2. That's enough for one series.

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Pittsburghler

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@TylerGamer84: Good for you. lol.

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atopp399

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Edited By atopp399

I will not use the epic store. The Chinese are heavily invested in Epic and I prefer to continue buying games where I choose. Without Fortnite the epic store world be done. A single game is giving them the ability to be jerks about exclusives. No thanks. There are many games out there. I don't care if I miss a few.

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sikboy1029

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@atopp399: nailed it

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Pittsburghler

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Edited By Pittsburghler

@sikboy1029: Don't use the Epic store. Nobody cares.

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Bunsen074

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People bitch about Steam saying they need to have competition(which they have plenty of), but support Epic getting exclusive releases that literally give them no competition.

The irony is astounding.

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Pittsburghler

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@Bunsen074: Exclusivity is nothing new. Its as old as business itself.

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Psyten

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I for one am over steam ever since they opened the floodgates to utter trash games

Steam needs competition.

This will benefit everyone in the long run.

Games are not exclusive they are still on pc.

Stop being lazy

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Jinzo_111887

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@Psyten: The problem is Epic's not really competing so much as they're trying to become a monopoly.

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Pittsburghler

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Edited By Pittsburghler

@Jinzo_111887: Then somebody will have to compete and offer publishers and developers a better deal, right? Nobody is stopping that from happening. There is no danger of a monopoly. Steam needs to put its big boy pants on and compete. The days of just jamming their terms down the pubs and devs throats are over.

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jsprunk

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@Jinzo_111887: Logistically speaking, I don't think it's possible for Epic to become a monopoly storefront for digital PC gaming. Realistically, I don't think they're trying to do that either. Epic is carving out a spot for itself in the market. If they'd just improve their storefront interface, I'd be perfectly happy with what they're trying to do.

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dlCHIEF58

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Edited By dlCHIEF58

@Jinzo_111887: You mean like the one Valve/Steam has enjoyed up until recent years?

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Jinzo_111887

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@dlCHIEF58: Steam's not stopping games like Borderlands, Metro, etc. from being on other store fronts. Epic is, which means they're the one trying to be a monopoly, not Steam.

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dlCHIEF58

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@Jinzo_111887: Except they aren't, and Valve/Steam enjoyed years of being a virtual monopoly by default - this was one of the early concerns regarding the service and was a pretty loud one at that. Choosing an exclusive outlet is in no way a monopoly, no different than Apple or Callaway Golf requiring resellers to be authorized by them...or any other big name for that matter. And last time I checked it wasn't Epic being responsible for this but the developers/publishers made the decision to have the game on that platform...not Epic. Just because the deal is more attractive than the one Steam offers does not make it a monopoly as Valve has the resources to battle this with similar deals should they choose to do so instead of sitting on their rear and collecting money. Go back and study up on monopolies as you are confused, this is in no way the same thing but rather healthy competition between two juggernauts.

BTW, I see that Valve games are only available on Steam in digital format - so does that also not make them a "monopoly" since they do not allow them to be sold elsewhere? Think about it, you were the one putting forth that argument so are you a hypocrite, Steam fanboy or do you see the error of your ways?

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BastardCookies

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Edited By BastardCookies

@dlCHIEF58: Epic is not competing. How does their product stack up against Steam's? Steam is a value-add. Friends. Easy matchmaking with said friends. Messaging. Built in voice chat. Achievements. A large community, both for better and worse. Epic has...? Popups trying to get me to buy stuff? That's it. It has none of the features that Steam does. If you are offered the same game at the same price on both platforms, why would you buy from Epic? They're either scraping the bare minimum to break even, or they're operating at a loss and are using their Fortnite money to shore up their launcher. That's how they're offering so much to the devs. Also, timed exclusives aren't competition either. If the only way you can compete is to deny people the opportunity to get the product elsewhere, you're not competing.

BTW, I see that recent Epic games are only available on Epic in digital format - so does that also not make them a "monopoly" since they do not allow them to be sold elsewhere? Think about it, you were the one putting forth that argument so are you a hypocrite, Epic fanboy or do you see the error of your ways?
Is Fortnite on Steam? How about Unreal Tournament '17? Is Epic a monopoly for only releasing their recent games on their own launcher?

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Pittsburghler

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Edited By Pittsburghler

@bastardcookies: Then Steam needs to start offering more favorable revenue terms.. Its called competition. Duh.

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BastardCookies

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@pittsburghler: Tell me, if the same game released on both stores, Steam and Epic, for the same price, what features does Epic have that Steam doesn't, and how are those features worth missing out on what Steam has that Epic lacks? Games aren't flooding to the Epic store because of the terms. Epic is buying exclusives. That's not competition. That's paying extra to not have competition. Epic knows they can't compete, so they don't bother trying.

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Pittsburghler

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@bastardcookies: You’re missing the point. Epic offers the pubs and the devs a better deal. The competition is for THEIR business, not yours. If Steam wants to sell those games, they need to offer a better deal than Epic. THAT is the competition. You, as a gamer, have plenty of options regardless of what steam and epic do.

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BastardCookies

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Edited By BastardCookies

@pittsburghler: You're missing the point. Exclusives are not competition. It's paying extra to avoid competition.

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Pittsburghler

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@bastardcookies: You have a fundamental misunderstanding of what a monopoly is. A manufacturer is entitled to decide where and in what manner it chooses to sell its product. This is the essence of an open market. A video game developer cannot be compelled to let every retailer sell their stuff any more than a manufacturer of any other product. Epic and gearbox don't control all video games. The consumer is able to get other video games elsewhere. Your argument is akin to questioning why Armani or Hugo Boss don't sell suits at Target or Wal Mart.

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BastardCookies

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@pittsburghler: Where did I talk about a monopoly? You seem to be trying real hard to set up a straw man. Have fun arguing points only you are making. I'm not sure if you're incapable of understanding simple English, or if you're intentionally choosing not to, but I'm done wasting my time either way.

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Jinzo_111887

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@dlCHIEF58: Most of Valve's titles are Military FPS type games, so I couldn't care. Also, where can I buy and download and install Metro Exodus for PC right now without going through Epic?

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asclepiusx

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@Jinzo_111887: That's the very nature of competition.

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Jinzo_111887

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@asclepiusx: No, competition would be Epic not buying exclusivity deals, but still have the games on their store front.

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dlCHIEF58

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@Jinzo_111887: They aren't doing anything different than what SONY did to push their way into the console business. And it is not like Valve/Steam doesn't have the resources to compete with this if they choose to do so and is in no way similar to actual monopolies where they used their resources to prevent others with less an opportunity to compete fairly. Even Nintendo limits the market where their consoles can be sold, for the longest time many of their consoles could not be sold on Amazon. It is their product, they can decide who is worthy of selling it.

You're just upset because being a Steam fanboy it is going to be delayed onto that service because Steam couldn't match the deal Epic gave them - DEAL WITH IT.

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Pittsburghler

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Edited By Pittsburghler

@dlCHIEF58: Steam could have matched or even provided a better deal. They chose not so. It is intellectually inverse for these infantile fanboys to criticize Gearbox, 2K and Epic for Steam's refusal to compete for the right to distribute Borderlands.

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Jinzo_111887

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@dlCHIEF58: Ah yes, Sony... A company that's became a disgrace to the gaming industry as well. As for Epic, it's not that they're matching the deal. If that was the case, everything on Epic would be on Discord as well because Discord offers them 90%. Anyway, if this is how Epic's going to "compete" I look forward to the possibility of them getting hit with an anti-trust lawsuit for paying publishers and developers upfront to not release their games on other platforms.

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Pittsburghler

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@Jinzo_111887: This isn't an anti-trust issue. Other competing video games and distribution platforms are available. Yes. I am a lawyer.

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FallenOneX

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About time someone said something

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saint311

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I just can't wait for EGS to start having the features I want (all seem to be roadmapped by June), so I can buy the games there instead of Steam.

Yes, having them all on the same platform w/ the same features, profile info, etc would be AMAZING. But I've accepted it just wont happen. WoW, OW, Apex, BF, ME, DA, etc aren't coming to Steam.

Now I try to focus on just the quality of the platform. Once EGS improves, I'll gladly help the publishers out and avoid giving my $ to greedy Valve. I'm already trying to use Humble over Steam as much as possible.

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landren13

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@saint311: I love Humble. See the nice thing about Humble and Steam is I can use the game code from Humble into steam. The problem with the Epic store you can't do that sort of thing into their not completed launcher.

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orrestes

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Edited By orrestes

I don't blame them going to Epic because of the deal they received from Epic was just to good to not do. And I also don't blame his response because some people can't accept change or there are multiple platforms to get games and than some throwing tantrums. But I really don't get why people complaining, its like going to a store to get a specific brand of item, but it only sells at Best Buy or that product only sells at Walmart. Guess what, people want the game, they are going to Walmart.

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deactivated-5e7f8a21de9dd

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can't blame him for getting annoyed about gamers throwing tantrums over minor shit every other week

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raven449

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Right, so I will be back in 2020 to buy it then. Maybe

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PyreofKoL

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Randy, pouting because you dislike dissenting opinions from the long suffering fanbase you're abusing is not a good precedent. Certainly this was not the way to express their dislike, but note that it also worked. You paid attention, and your response was no better than the situation at which it was directed. There's a clear problem here and a childish retort won't fix it. Best of luck to you in doing so, but...I don't know how much good will is left for you at this point.

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Kezzy123

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Cant wait for the same boss to start crying about unfairness of pirating soon enough.


poor victim...who had no choice in this matter at all except maybe not being overly greedy.

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apnance

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I could care less how they sell their games, frankly the Borderlands IP is not remotely interesting to me, but what is interesting to me is seeing a game exec taunting an upset segment of his company's fanbase. It is simply bad business practice to taunt your customers, ever.

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Jinzo_111887

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@apnance: I'm not into Borderlands and this whole mess makes me glad I didn't get into it. I don't approve of Epic's business strategy as a whole, which is why I feel like the review bombs are what they should have expected to happen.

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landren13

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Edited By landren13

@Jinzo_111887: Also the review bombs happened because there is no really way for fans to express their dislike of a producers choice. Things like Yelp you can rate both the food and the store. This sort of thing is not included with game reviews.

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Fedor

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Edited By Fedor

I see some shills have arrived. Perhaps they can help Randy explain what happened to that $12 million?

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deactivated-64efdf49333c4

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So, in Randy's tweet, he explains the reasoning for going with Epic had to do with them offering better cross-platform support which I suppose might apply to cross-play support. He also implies that there may be extra bonuses involved with the game. He might just be talking about pre-order bonuses, bonuses to the Steam version, or his payment.

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Jinzo_111887

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Edited By Jinzo_111887

@Barighm: I call BS on the first part. Steam had cross-play before Epic. Anyone remember Portal 2 for PS3 and PC? It had cross platform online multiplayer and the PS3 retail version had a code for the Steam version.

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deactivated-64efdf49333c4

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@Jinzo_111887: Yeah, I don't really get the comment about cross platform support.

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Jinzo_111887

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Edited By Jinzo_111887

@Barighm: My guess is Fartnite's cross platform online multiplayer, but Valve did it way before them, so...

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