GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links.

Sega buys Secret Level

With its eye on Western next-gen gamers, the Japanese publisher subsumes the San Francisco indie shop.

49 Comments

Last July, independent studio Secret Level announced a next-generation development deal with game giant Sega. The arrangement was to see the San Francisco-based shop "re-create a classic Sega franchise" on the Xbox 360 and PlayStation 3 for the Japanese developer. While the unnamed game in question isn't Sonic the Hedgehog--which is being shepherded into the next generation internally--the prospect of a next-gen Altered Beast or Golden Axe has many gamers excited.

Whatever the project is, it apparently has Sega excited too. So excited, in fact, that today the former console maker announced it is buying Secret Level outright. Prior to its next-gen project, Secret Level was best known for developing Karaoke Revolution, Magic: The Gathering - Battlegrounds, and America's Army: Rise of a Soldier.

Though financial details of the purchase were not disclosed, Sega was up front about its motivation for paying top dollar for Secret Level. "We looked long and hard at building an internal studio from scratch, but were so impressed with the team at Secret Level and their next-gen technology that we decided to create our internal development infrastructure through a direct acquisition," said Simon Jeffery, Sega of America's president and COO.

The deal comes just over a year after Sega acquired The Creative Assembly, makers of the highly acclaimed Total War PC strategy series and the not-so-highly acclaimed Spartan: Total Warrior for consoles. It also comes two weeks after Sega announced another major deal with a Western developer. On March 23, it announced it will "collaboratively develop" an all-new role-playing game with NeverWinter Nights 2 developer Obsidian Entertainment for the PC, PlayStation 3, and Xbox 360.

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are 49 comments about this story
49 Comments  RefreshSorted By 
GameSpot has a zero tolerance policy when it comes to toxic conduct in comments. Any abusive, racist, sexist, threatening, bullying, vulgar, and otherwise objectionable behavior will result in moderation and/or account termination. Please keep your discussion civil.

Avatar image for gatsbythepig
gatsbythepig

12081

Forum Posts

0

Wiki Points

0

Followers

Reviews: 3

User Lists: 0

it's not secret, what are they talking about?

Upvote • 
Avatar image for Sonic43090
Sonic43090

82

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

*hoping for Streets of Rage 4*

Upvote • 
Avatar image for troakun
troakun

644

Forum Posts

0

Wiki Points

0

Followers

Reviews: 28

User Lists: 0

Wow, Sega's been buying a lot of developers lately. To think a couple of years ago there was the prospect of Nintendo buying Sega.

Upvote • 
Avatar image for majin_vegeta300
majin_vegeta300

271

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

A new shining force and phantasy star would be GREAT (shining force neo messed up the whole strategy RPG thing) and maybe in the next...next generation (ya know...after ps3 rev and 360) we can see a Sega console, that would be gaming nirvana...too much mainstream gaming nowadays *dreams back to when sonic and mario ruled the world*

Upvote • 
Avatar image for John_of_Fire
John_of_Fire

415

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Wow Sega's on a roll. They seem to be making some decent choices, in purchasing and publishing. I hope them the best as long as they continue to be innovative and take risks.

Upvote • 
Avatar image for thefjk
thefjk

4324

Forum Posts

0

Wiki Points

0

Followers

Reviews: 9

User Lists: 0

Go SEGA, Go SEGA, Go!

Upvote • 
Avatar image for Gmex
Gmex

7987

Forum Posts

0

Wiki Points

0

Followers

Reviews: 30

User Lists: 0

umm yay?

Upvote • 
Avatar image for smbius
smbius

1610

Forum Posts

0

Wiki Points

0

Followers

Reviews: 87

User Lists: 1

Alien Soldier, Ranger-X, etc.

Upvote • 
Avatar image for smbius
smbius

1610

Forum Posts

0

Wiki Points

0

Followers

Reviews: 87

User Lists: 1

How about another Dragon Force or Shining Force IV!! Phantasy Star!

Upvote • 
Avatar image for skyvader
skyvader

946

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

If you think about it, it has to be a game that hasn't been redone in quite some time. TJ and Earl has been done on the Xbox. Shinobi has been done on the PS2. Panzer Dragoon has been done on Xbox. So look at all the games people are wanting to see redone and you will see that most have already been redone. Dig deeper into the vault and you will find some gems that have never seen the light of day since maybe the master system. What about Alex Kid? Or some arcade titles such as a new Thunderblade, Galaxy Force, Space Harrier (my bad as there was an update called planet harriers) or Afterburner (already in the works). Hang on hasn't been done in some time. The key word in the report is "franchise" which usually implies more than one game bearing the name was released. Altered beast already has a ps2 sequal. Golden Axe...maybe as the last release was on the Saturn.

Upvote • 
Avatar image for sonic86
sonic86

45

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

This is great news! So no one asks yes I was a Sega fan boy when they made consoles. I can't wait to see what this means!

Upvote • 
Avatar image for Octagon
Octagon

77

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

a good Shinobi?

Upvote • 
Avatar image for tehl33tninj4
tehl33tninj4

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

I am hoping for a sequel to Panzer Dragoon Saga... Please let that be the game they are going to make.

Upvote • 
Avatar image for Miltonelite
Miltonelite

104

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Space Harrier FTW!

Upvote • 
Avatar image for Loutronz
Loutronz

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Cheers to SEGA ! Better than hearing of another EA purchase. Hopefully SEGA will stick to what they do best and that is making original content. Besides, Mr. Moore is not available. He is currently busy ruining another home console. Nothing against the 360, I just can't stand Pete Moore.

Upvote • 
Avatar image for gleniscool
gleniscool

188

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

I hope they remake Clockwork Knight. Was that Sega? I don't know. Actually, let's see another Vectorman. And make Nights Into Dreams 2 for Revolution. Holy crudupples.

Upvote • 
Avatar image for homsuplo75
homsuplo75

1367

Forum Posts

0

Wiki Points

0

Followers

Reviews: 19

User Lists: 0

extremely curious to see what has Sega all excited

Upvote • 
Avatar image for Merl57
Merl57

1491

Forum Posts

0

Wiki Points

0

Followers

Reviews: 6

User Lists: 0

wow sega is making money? great!

Upvote • 
Avatar image for SavoyPrime
SavoyPrime

41098

Forum Posts

0

Wiki Points

0

Followers

Reviews: 56

User Lists: 0

Looking forward to see what comes of this.

Upvote • 
Avatar image for Donkeljohn
Donkeljohn

4087

Forum Posts

0

Wiki Points

0

Followers

Reviews: 21

User Lists: 1

Next-gen Golden Axe would be truly desirable.

Upvote • 
Avatar image for chaos3259
chaos3259

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

POWERSTONE,POWERSTONE,POWERSTONE!!!!

Upvote • 
Avatar image for bluedevl420
bluedevl420

208

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

GOLDEN AXE 3!!!! or a new road rash would be nice too...

Upvote • 
Avatar image for kalabo10688
kalabo10688

2605

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Sega its offical now welcome back!!!!!!!!!!!!!!!!!!!!!!!!!

Upvote • 
Avatar image for joestierman
joestierman

1320

Forum Posts

0

Wiki Points

0

Followers

Reviews: 8

User Lists: 0

streets of rage was an awesome game. sega - "screw making a studio... lets just buy one."

Upvote • 
Avatar image for Omega-Protoman
Omega-Protoman

253

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Sega seems to be making itself into a pretty good software publisher.

Upvote • 
Avatar image for 0diablo0
0diablo0

670

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

meh sega sucks thats why the genisis went nowhere........

Upvote • 
Avatar image for Smoke2Much
Smoke2Much

1520

Forum Posts

0

Wiki Points

0

Followers

Reviews: 23

User Lists: 0

Sega coming out from the ashes slowly !!! Way to go Sega can't wait to see what else you come up with for the Next-Gen !

Upvote • 
Avatar image for Autolycus
Autolycus

2291

Forum Posts

0

Wiki Points

0

Followers

Reviews: 10

User Lists: 0

whats with buying the competition?! damn EA for starting this crap. While it's great to SEGA come back from the bankrupcy, let the small houses make it big! or at least give them a chance.

Upvote • 
Avatar image for Orasion_Seiz
Orasion_Seiz

6594

Forum Posts

0

Wiki Points

0

Followers

Reviews: 66

User Lists: 0

nice move Sega

Upvote • 
Avatar image for chrisdojo
chrisdojo

5065

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

teh buyouts!!!1 ok, with a larger funding pool, let's see what Secret Level can do now.....

Upvote • 
Avatar image for drangel_jam
drangel_jam

2735

Forum Posts

0

Wiki Points

0

Followers

Reviews: 16

User Lists: 0

Sega better come fully loaded for the new generation race! Ultimately, it's all about the final product. Does anybody remember Matrix Online? All the hype the didn't even keep them from giving up on the game.

Upvote • 
Avatar image for Jerkov
Jerkov

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

GOLDEN AXE NEXT GEN!!!:o that would be super kooool, im still playing the origional:S

Upvote • 
Avatar image for Sandman100
Sandman100

470

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

It a good buy for Sega.

Upvote • 
Avatar image for Helljin_Deist
Helljin_Deist

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

NiGHTS

Upvote • 
Avatar image for chaos3259
chaos3259

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

I hope that Sega starts making consoles again cos they had all the best games. A new powerstone would be good!!

Upvote • 
Avatar image for chaos3259
chaos3259

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Streets of rage, Golden Axe or Zombies

Upvote • 
Avatar image for OldStupidGeezer
OldStupidGeezer

170

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

nIghts

Upvote • 
Avatar image for vaejas
vaejas

1389

Forum Posts

0

Wiki Points

0

Followers

Reviews: 5

User Lists: 0

Alex Kiiiiiidd! Wonder Booooyy! Strider! NiGHTS! Anything but another Phantasy Star remake! I can get that on almost every other system.

Upvote • 
Avatar image for MadonnaProject
MadonnaProject

136

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

I am actually happy to see that sega is doing quite good, maybe it was not such a bad thing coming out of the hardware development now theyre beginning to actually arise once again. Not to mention they gave us some of the most unique games this gen such as JET SET RADIO FUTURE and OTOGI.... good for you sega.... but this time lets not have another one of those GODAWFUL HORRENDOUS SHAMELESS WHORING of the american army and its "heroics" ok? not while the rest of the world still has brains they use.

Upvote • 
Avatar image for LordBrittish
LordBrittish

340

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Now, lets see Sega come out with it's own Next Gen Console.

Upvote • 
Avatar image for gary1412
gary1412

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Come on Streets of Rage!!!! *FINGERS CROSSED*

Upvote • 
Avatar image for Col-Neil
Col-Neil

1413

Forum Posts

0

Wiki Points

0

Followers

Reviews: 10

User Lists: 0

*dreams of playing Golden Axe or Streets of Rage on the PS3 or xbox 360*

Upvote • 
Avatar image for nolsinkler
nolsinkler

1031

Forum Posts

0

Wiki Points

0

Followers

Reviews: 9

User Lists: 0

I kind of want a new Vectorman. I was really excited when a new V-man was announced back when...but then it got cancelled.

Upvote • 
Avatar image for TintedChimes
TintedChimes

1279

Forum Posts

0

Wiki Points

0

Followers

Reviews: 5

User Lists: 0

Hopefully they'll re-make a cool game. I remember when SEGA was great with hack and slash games. Fingers crossed.

Upvote • 
Avatar image for Nintendo_Man
Nintendo_Man

19734

Forum Posts

0

Wiki Points

0

Followers

Reviews: 5

User Lists: 0

They have always been making good games.

Upvote • 
Avatar image for tshack5188
tshack5188

653

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

maybe now they'll start makin good games again

Upvote • 
Avatar image for godovivel
godovivel

182

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

1 2 3

Upvote • 
Avatar image for SCARFACELP
SCARFACELP

104

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

good news for sega. secret level seems to be a competent developer , America's Army was a great game (probably not in the way the army intended , since it didn't make me want to be a soldier , but a great game none the less), and that can only mean good news for some of sega's old franchises.

Upvote •