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Sony Blocks McDonalds Australia From Giving Away Horrifying PS5 Controllers

Sony's not lovin' it.

50 Comments

Sony's impressive PS5 controller is officially available in three different color schemes, and fortunately, none of them happen to be McDonald's-themed. A DualSense controller featuring McDonald's colors was set to be a prize over in Australia as part of the company opening its first restaurant on that continent 50 years ago, but it looks like the fast-food chain's promotion didn't receive the blessing of Sony.

In a statement to Press Start, McDonald's Australia explained that its plans to give away McDualSense controllers for its upcoming anniversary week event were not authorized by Sony and that fans can instead look forward to birthday hoodies and channel subscriptions for Twitch streamers to give away.

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Now Playing: PS5's DualSense Controller Is Great... If Developers Use It

"Sony PlayStation has not authorized the use of its controller in promotional materials related to the proposed Stream Week event and we apologies for any inconvenience caused," McDonald's Australia said. "McDonald's stream week has been postponed and Sony PlayStation controllers will not be included in the giveaway."

McBullet dodged.
McBullet dodged.

The original design certainly looked unique. A white DualSense controller featured fries on the left side, a burger wrapped around the right, and a splash of yellow that hopefully wasn't leftover grease to give the D-pad and face buttons a stylish finish. A McDonald's logo in the center of the touchpad completed the deep-fried look.

On the other side of the food spectrum promotion, Krispy Kreme's Xbox promotion in the UK has begun, although the end result does slightly differ from what was promised.

Darryn Bonthuys on Google+

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Avatar image for n0matter
n0matter

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This is one of the most fantastic things I've ever seen. If someone decides to custom/3d print/whatever, please post the ebay link here. Will take 2. With a side of fries and a medium coke.

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Avatar image for deactivated-617f89cd4890c
deactivated-617f89cd4890c

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Sony shoulda also blocked their ps5 horrifying headless kaiba costume design!

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Jimminyfixit

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Good old Sony throwing it’s weight around again. Some free marketing missed there.

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Avatar image for rodoxthedark
rodoxthedark

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If they have made any of these they will be worth quite a bit to collectors if they get out in the wild

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Avatar image for Fierce_Deity_08
Fierce_Deity_08

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Well, it’s fugly, but I wouldn’t complain if I got one for free.

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Avatar image for deactivated-617f89cd4890c
deactivated-617f89cd4890c

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@Fierce_Deity_08: ps5 is also fugly

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Javier

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Edited By Javier

Sony´s official special edition controllers designs are generally lazy and not really creative.

I´m not really digging McD´s design but it´s bolder than Sony´s official designs.

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Avatar image for saitohiraga
SaitoHiraga

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If it's from America then I think it could work. They could do different themed controllers for different countries. Say for example, Japan, sushi theme. Italy, pizza theme. North Korea, nuke theme. India, faeces theme.

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nintendians

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Edited By nintendians

it may not look good, but is going be a rare controller skin and some collector do want it.

boo, sony.

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Avatar image for bdrtfm
BDRTFM

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I guess some kids would like that fugly thing. Not sure how they thought they could get away with this?

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Avatar image for johnny0779
johnny0779

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Well the controller is just as THICC as a big Mac so why not!

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Avatar image for deactivated-617f89cd4890c
deactivated-617f89cd4890c

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@johnny0779: ps5 is thicker and fugly

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Avatar image for dmblum1799
dmblum1799

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It would make you feel tired and bloated after using it.

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BloodborneLore

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I like it.

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Avatar image for el_swanno
el_swanno

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It’s ugly as hell and offends me on so many levels but did someone say “free”?

I’m digging the price…

3 • 
Avatar image for Wraith3
Wraith3

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Maybe Sony has eaten at a McD's lately... The food is crap since the 90s when they made it "healthier".

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Avatar image for deactivated-617f89cd4890c
deactivated-617f89cd4890c

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@Wraith3: sony eats sushi

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alienfreaks04

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@Wraith3: healthier? Lol

3 • 
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drdavewatford

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More Sony nonsense - honestly, could they be any more anti-consumer?

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Rekonym

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Edited By Rekonym

Heh, I'm surprised it wasn't McDonalds-themed like this at least in the North American release by default. Besides, to be honest, it's not even that bad looking. More color themes based on foods of various countries where the PS5 is being sold could work. I can imagine a baguette-themed controller in France, or a sushi-themed controller in Japan. I mean why not.

2 • 
Avatar image for ZombieVirolina
ZombieVirolina

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McDonalds finds new ways for those with more than 3 taste buds in their heads to hate them with a passion. Whether it be "J Balvin" and "BTS" meals or DualSense controllers you pay people on eBay to take off your hands.

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Avatar image for Heazie
Heazie

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I think it looks awesome, and I'm a Burger King guy in the USA.

DAMN YOU, SONY.

2 • 
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BlueFlameBat

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They probably should have gone with Nintendo. It still would have been a terrible idea, but it likely would have gone over more smoothly.

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Avatar image for illegal_peanut
illegal_peanut

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Also, will Sony stop blocking new accessories for its barebones accessories console?

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illegal_peanut

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So this thing had to be blocked. But the PS5's official design had to be delivered to the entire world?!?

2 • 
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Spartan_418

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lol yeah it's not the best design but would have made a neat collector's item... if you're really into McDonald's... and blood... or something

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Avatar image for deactivated-64ff549d2d157
deactivated-64ff549d2d157

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This doesn't make sense. I painted my PS5 black because that horrendous looking crap doesn't go anywhere on my entertainment center. Should I prepare for a cease and desist letter?

If they bought the controllers and customized them on their own dime, what's the problem?

Also... I dig it. The controllers actually look cool.

3 • 
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nedrith

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@dirtydyk:Not sure what the rules are for Australia but here in the US there are different rights for consumers and companies. Sure you wouldn't run into any issues because you changed your product but a company would. I can't buy a PS5 controller for the sole purpose of modifying it and giving it away/selling it without Sony's position. Generally speaking it's violating Sony's copyrights and consumer protections won't shield a business transaction which is somewhat important as a McDonald's themed PS5 controller being sold on an offical McDonald's stream somewhat implies Sony's supporting McDonalds even if Sony didn't approve of it.

Sure a small time streamer probably isn't going to get in trouble for once in a blue moon doing it. It's not worth it for any company to go after any small time person or company. But when a major business does it and doesn't seek their approval, you're going to have an issue. I'm actually surprised a company like McDonalds made a mistake like that and didn't ask Sony first.

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Avatar image for deactivated-64ff549d2d157
deactivated-64ff549d2d157

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@nedrith: Australia Aside... Cause we don't know the laws there.

Modifying something you own. Doesn't it fall under "right to repair"?

Obviously, i don't know the intricacies of the law, but if I buy 10 Escalades and paint them purple with gold grills, rims and details and give them away as Pimp-Mobiles, why would GM have a claim over my property?

Once it's mine, i can do whatever I want with it.

And if that's not the case, let's start singing "O'er the land of the ALMOST freeeeeeeeee, and the home, of theeeee ahhhh whatever"

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Avatar image for voldrik
Voldrik

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@dirtydyk: I think the problem is more with them using it for promotion. They could give it away, but using "we'll give you a ps5 controller" as an ad campaign without Sony's blessing is potentially an issue if Sony wants to make it one, which for some dumb reason, they do.

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Avatar image for deactivated-64ff549d2d157
deactivated-64ff549d2d157

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@voldrik: Yup. I get that. But in that case, i think, unless they intend on suing everyone using PS5 as a marketing tool, it will a difficult claim to make.

Also, it's free marketing.

I think Sony will lose on this, but I didn't even want to see it happening in the first place.

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Avatar image for deactivated-64efdf49333c4
deactivated-64efdf49333c4

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@dirtydyk: I don't think it's the look. It's the fact they were giving them away for free.

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Avatar image for deactivated-64ff549d2d157
deactivated-64ff549d2d157

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@Barighm: But then again. Does it matter? If they bought it, paid for them, can't they give them away?

Youtubers, Twitter users, magazines, tech websites do it all the time.

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Avatar image for deactivated-64efdf49333c4
deactivated-64efdf49333c4

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@dirtydyk: I was joking.

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Avatar image for deactivated-64ff549d2d157
deactivated-64ff549d2d157

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@Barighm: oh. my bad...

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At0m1x

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Sony does not Mc lovin'it

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incuensuocha

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Wouldn’t this just be considered a custom paint job? There are controller customizers everywhere. If McDonald’s choose to buy a stock controller, paint it and then give it away I don’t understand why that’s a problem. Is Sony going to start sending cease and desist letters to the hundreds of customizers worldwide?

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deactivated-64a3ced8b46b8

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Warlord_Irochi

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Edited By Warlord_Irochi

You know the stock situation is bad, when their promotional prize is not the console, but the freaking controller.

Works wonders on PC, though... so I guess it's still something, but... come on! lol

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Spartan_418

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@Warlord_Irochi: They could just buy 1 or 2 scalped PS5s, and de-emphasize the small number of possible winners, and the promotion would still be a massive success

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Warlord_Irochi

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@Spartan_418: I rather not give scalpers a single cent, honestly. :)

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uninspiredcup

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.... I like it?

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freedom01

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freedom01  Moderator

@uninspiredcup: same here, it doesn't look that bad.

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mogan

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mogan  Moderator

@uninspiredcup: I kiiinda do too.

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MushyWaffle

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@mogan: Me tooo

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hardwenzen

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holy shit Sony is so anal this gen.....

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xNSHD

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looks better than the original. i do wish the controller was either all white or all black. the two tone colour scheme is just horrible.

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