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Sony Set To Acquire More Studios After Bungie

Bungie will now be on Team Sony, but it won't be the last studio to make the jump.

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Following today's huge news that Sony is purchasing Halo and Destiny developer Bungie for a whopping $3.6 billion, the company is reportedly not done with making massive acquisitions.

Head of Gamesindustry.biz Christopher Dring shared in a tweet that PlayStation President and CEO Jim Ryan claims fans should be expecting further acquisitions from the gaming giant. He stopped short of sharing any further information on which publishers Sony could be looking at acquiring, however, but it's safe to say there are plenty of options available.

Sony's acquisition of Bungie comes only a couple of weeks after Microsoft's historic buyout of Activision Blizzard was first announced. As Sony and Microsoft continue these industry-altering acquisitions, it's clear that the two companies are hoping to secure as much exclusivity as possible for their individual platforms--though Microsoft looks set to keep certain games multiplatform for the time being, and Bungie's games will stay on other platforms, too.

Just last year, Sony made a variety of high-profile acquisitions, including Housemarque, Bluepoint Games, and Firesprite. It also bought out porting specialist Nixxes and co-development studio Valkyrie. It stands to reason we could see Sony make grabs at similarly-sized studios throughout 2022 in its attempt to keep up with Microsoft.

Sony's big move explains why Bungie denied rumors that it was in talks with Microsoft for a buyout last year. Now that the cat's out of the bag, check out Bungie's full statement on the Sony acquisition.

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deactivated-64efdf49333c4

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After analyzing Sony's options based on Ryan's comments, it still seems more appropriate for them to look at Konami. They're on the low right now, could be had fairly cheap, and they have a lot of service technology that connects their mobile games with their main titles especially with that one soccer franchise run. And, bonus, if they get Konami, they can likely convince Kojima to join up, too. There was a lot of interesting tech going on in those MGS games.

Bamco would be an even bigger get for that purpose, but...well, it's a big get. Likely too expensive. People talk Square, but I don't think they really have any special tech under their belt, either. Their engines were so bad they had to ditch them for Unreal, they're terribly inefficient devs, and FF14...well, worth having just for the MMORPG tech, I guess, but still pretty pricey.

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Just1MoHr

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PLEASE M$, don't let Sony buy Sega!

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deactivated-64efdf49333c4

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@just1mohr: Actually, they seem set to acquire Capcom. Looks like this deal has been in the works for years.

That said, Capcom doesn't bring anything particularly unique to the table technology wise, so I doubt they do it unless they can get them cheap.

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xNSHD

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only one i would actually care about is from software which i can see happening honestly. but like i said in previous articles if they keep buying then so will microsoft and well microsoft have deeper pockets so its a war sony cant win.

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ghostspartan

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@xnshd: ms knows that sony even cant buy more than a couple of things out there. so i dont think sony can make ms feel like sony is forcing their hand.

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xNSHD

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Edited By xNSHD

@ghostspartan: yes but that couple of things could be key studios or even a smaller publisher like square or capcom so if that happens then i see microsoft buying even more.

if sony stopped i don't see microsoft buying much more than activision but something tells me sony thinks they can win a bidding war.

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Just1MoHr

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@xnshd: I can see that, M$ won't wanna lose to Sony yet again...bidding war it is now!

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xNSHD

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@just1mohr: more fool sony for going down that path if they do.

last thing a smaller company wants to do is piss off a larger company who has more money in cash than what your company is worth.

correction, had in cash since after the activision deal they will "only" have about 60 billion in cash left.

still more than enough to buy EA, Ubi and Take Two if they want which i also wouldnt see any issue with from the FTC since lets be honest disney was basically allowed to buy the film industry so they clearly don't care about competition.

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Ultima_Dragoon

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This arms race is not good for the consumers, HOWEVER...I wish Sony would free Konami's IPs since Konami doesn't care about them anymore.

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cetaepsilon

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pretty sure this is all for the good of the consumers

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deactivated-627847c518a1e

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More pee-wee aquisitions coming to Sony.......stay tuned! hahaha.

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Kizza_Soze

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This story makes out that MS just share all IP's of their acquisition's or at very least keep the already established biggies like COD there FOR THE TIME BEING. It then makes Sony out to be the evil hoarder of exclusives, when recent trends have dictated the opposite.

Truth is, fanboysim aside, Sony need to keep up with MS in the acquisitions front, or MS, Apple, Google, Amazon or TenCent will swallow them & Nintendo up in the next 10-12yrs. At least if they buy devs like this, (I'd love them to snap up Respawn next for my gaming tastes..lol. If they can get them, awesome, if they can't, buy Lightbox Interactive (buy both actually) & give us Starhawk or warhawk 2, reform Socom, Motorstorm & Wipeout teams, then a few more superb devs, as well as a Ubisoft to gain leverage over MS to either keep the big multiplats that way....this allows a game by game swap system at least. Sony having no leverage when MS owns EA, Activision, Ubisoft, ZeniMax, TenCent, Sabre Int., means they are F%$ked, & will have to swap GOW for yearly spewed out COD garbage...lol, Screw that.

Buy everything you can afford Sony, then buy sh!t you can't afford, then buy more. Just do it smaller & smarter than the big giants & keep your studios happy & with that hopefully productive AF. They will need to be. MS is buying up everything BIG & in years to come, they will throw everything at Sony to tighten the noose & gain control of market share on ALL fronts.

Smarter buys of highly productive studios like Insomniac are brilliant fits for Sony.

Sony should hit up Marvel for license to use The Punisher for future games, & BAM, give Bungie the reigns for a Punisher FPS.... bit of help from Guerilla, Insomniac, etc for gameplay related development & team members from ND, SP, SSMS,etc, could help & give advice on story, etc. Either that, or give ND The Punisher & Bungie can build Sony some constant money spinners that build on Destiny 2's vision, making a bigger, better, more focused & less convoluted game world to navigate.

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deactivated-64efdf49333c4

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@kizza_soze: MS has no market share on the monitor, home movie, or anime front.

This isn't about games. You're not really understanding what they're doing here.

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xNSHD

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@kizza_soze: you do realise that if its a bidding war sony wants its a bidding war they will lose. they don't have anywhere close to the money microsoft have so if they buy up someone like EA then thats there money gone, microsoft will then just go and continue to buy all the others.

if sony are smart they will stop at bungie hold destiny to ransom to try and get microsoft to play nice with cod/elder scrolls, because if its a dick measuring contest sony want then its one they will lose. microsoft pretty much hold the keys to the kingdom in terms of the casual market at this point now with having call of duty. that will bring in more players than anything sony can buy.

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jonnyHOLLYWOOD

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@kizza_soze:

I don’t see this article making Xbox out to be the white knight of gaming. I also don’t see this acquisition as bad (as an Xbox user). The way I see it, if this continues PS and XBOX will continue to move towards software centric business models which would spell the end to platform exclusivity. That is my hope at least! I don’t really care who owns what, this purchase shows that Sony is willing to maintain platform agnostic titles. Something Microsoft has already shown with Minecraft, soon to be COD, etc.

Who knows, maybe in a few years time I’m playing Bloodborne on my Xbox and you’re playing Gears of War on your PS. Wouldn’t that be awesome?

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quinnd6

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Edited By quinnd6

Why can't Microsoft come up with some original games instead of buying up all the studios that should be making multiplatform games. Now Sony are starting to do the same damn thing. It's sickening and frustrating to see. Why not try and come up with original IPs and ideas instead of this crap. The consumer is the one who loses out with this kind of bs. All Bungie have made in the past few years is Destiny. I played the first one and the expansions and got bored of it. There's no proper story to it and I didn't care about any of the characters. With Destiny 2 you couldn't even play through the story. I read about it. They basically made a campaign at the release of the game and then deleted it so if you didn't play the game at release you could never experience it. So when I read that I decided screw that bs I'm done with Destiny. So as far as I'm concerned buying Bungie was a monumental waste of money. Bungie have done nothing any good since the Halo games. I lost all faith in them after Destiny. Sony and Microsoft need to come up with original IPs and games and stop with this crap. This buying up companies is anti competitive, useless, frustrating and sickening for gamers. Give it up. People want games not companies.

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conical

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Keep buying sony keep buying and making more exclusives. Otherwise there will be no good game remaining out there to play!

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DugDiggler

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I’m just waiting for all of this to backfire and we have another video game crash like we had in the 80’s. Developer monopopy, micro transactions, paid DLC’s and NFT’s are going to bring it all to ruin. Question is, once the smoke clears, which company will rise from the ashes and revitalize it?

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Kizza_Soze

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@dugdiggler:

Nintendo

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ghostspartan

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@dugdiggler: i hope some indie companies have the balls to say no even if these guys try to buy them out. bungie has also fallen so deep that them assigning up with sony kinda just is a good signal "stay away from us". it makes things simpler.

anyway i dont believe in a crash. in 70s/80s especially home games hadnt secured their place. now its already quite clear that people are simply addicted to games and cant imagine life without them. they buy and preorder maddens and bfs in record numbers each year no matter how shit improvement they are. lootboxes and mtxs are panned within one part of community yet they already make majority of game profit (people like angry joe have gone from "no microtransactions to games ever!" to "if this was cheaper i would pay (but i pay even now for some stuff)"). the market has changed but interest hasnt gone down. its basically how people invented basketball and ice hockey, loved the sport for the sport, but then came coca colas, team brands, television channels who pushed the hobbyists away. now the athletes are marketing stands who play a bit of sport between marketing events.

still, the spirit of those old game studios consisting of 3-50 people live on in indies. even though some of them are also only after a quick buck.

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Kizza_Soze

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@ghostspartan said:

@dugdiggler: i hope some indie companies have the balls to say no even if these guys try to buy them out. bungie has also fallen so deep that them assigning up with sony kinda just is a good signal "stay away from us". it makes things simpler.

anyway i dont believe in a crash. in 70s/80s especially home games hadnt secured their place. now its already quite clear that people are simply addicted to games and cant imagine life without them.

It crashed for many reasons....but it wasn't because gamer's stopped loving games....Atari basically killed it off with sheer idiocy, p!ss poor mismanagement & the fact they were throwing out so much shovelware & TERRIBLE movie licensed games that consumers obviously got jack of paying $100 for a piece of barely playable shit.

Obviously a bit more to it than that, but just look at clusterf$#ks like the ET debacle. Hundreds of Millions of games shipped to retail...100's of millions of said game, sent back, taken out to a deserted location & put 16 feet under.

Probably a BILLIONS costing mistake in itself.. Throw a few other issues in & bam, ship sunk, because Atari didn't have the luxury of Sony's money, to bail them out, neither did Sega unfortunately.....& Sony has THIS EXACT same issue against MS, Sony are the Sega & MS are Sony in this sitch. The key for Sony's survival is to not offer MS any missteps, mistakes, etc.. because if Sony did that Vita shit now & that PS3 launch media beatup BS eventuated now, with the studio clout MS has behind them, it would Sony off...they simply would not survive financially.

Before Sony started releasing consoles, SNES was the highest selling console ever at 60-70 million install base..... Sony entered the loop & their 1st attempt at a console ended up doubling those numbers, then Sony's 2nd attempt smashed those numbers again with PS2 selling 170-180 million units. lol. So, Sony definitely broke down the heavy 80's & 90's weirdo nerd stigma wall attached with gaming & brang it to mainstream & catered to a maturing and/or more mature audience. They were doing unprecedented, genius shit like putting PS units in nightclubs with Wipeout running, as opposed to Nintendo just hitting toy sections of department stores with Mario.. Sony attacked both the younger audience & the older with these tactics.

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deactivated-625793e9d045a

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Sony will continue to buy small acquisitions. They dont have the capital to buy large. They lost money over the past couple years. They are still stuck in the 90s-2000's mindset.

Thinking that you have to own a game. The digital stream to play like gamepass is clearly the new way to go. Yeah, yeah.... I know the Sony fans will come out the woodwork. However, I used to be pro-Sony. Then they just got stagnant.

Their network is unstable, and download times for games is abysmal. It takes me almost an hour and a half to download a 100 gig game on a 600 mb/s connection. When, I switched to Xbox, it takes me 15 mins. Because, I can never get over 20 mb/s on the download on PS network bandwidth limitations. No matter what i do to change the DNS settings etc.

Not to mention their PS network is always having issues. Not stating that Xbox is perfect. But, they have far less imperfections to their competition.

I am a person who goes to what works and gives me the best "bang for my buck". Microsoft figured it out this round. Sony, had it last round. This is what is great about capitalism, it creates competition. Sony needs to get someone creative at their helm. This guy is a numbers guy, and he is causing their playstation division to dive. It is stagnant and it is showing.

Sure, you got a new machine, but so does your competition. But, they have a leader who loves games and the industry. Your guy doesnt. He just wants the bottom dollar......money.

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pillarrocks

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This is getting silly though I don't think Sony should go buying studios to complete against Microsoft.

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deactivated-64efdf49333c4

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There better be some traditional gaming IPs in there.

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BarcaAzul

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Interesting

Was a stonewall MS studio in the 360 ERA, just feels odd

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Triggered-Happy

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I look at it this way... the more these Console devs scoop up, the more the gamers will eventually turn against it. So it'll go back to indie game devs that get the loyal following... and the game is available on multiple platforms and consoles. It's not to say that good games will not be produced by studios owned by MS or Sony... but if you pit the two sides against each other, both will lose out eventually.

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jonnyHOLLYWOOD

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@triggered-happy:

I see where you’re coming from but I really think these purchases will push the industry to a place where exclusivity is gone, and that is great for gamers! I could be wrong, but I hope I’m not. 😊

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xNSHD

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this is gonna get silly now. i can see sony buying someone like square enix or capcom which then in response MS will likely go out and buy EA or take two. if i was sony i would call a truce because a bidding war is something you dont want with microsoft.

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ceelogreen94

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@xnshd: they don't have the money for those studios

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xNSHD

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Edited By xNSHD

@ceelogreen94: they have the money, they have around 44 billion in cash and they set aside something like 18 billion across the whole company for "strategic investments" which well this 3.6 billion will come under that so they could go out and get someone like square or capcom but i think someone like EA is out the question considering they have a market value of around 38 billion which sony would have to pay more than that to make it so the shareholders agree to a sale,

more likely you are looking at closer to 50 billion currently to buy out EA i would say, just look at activisions market cap the day before the acquisition was announced by microsoft it was sitting at just over 50 billion dollars then shot up to 64 billion dollars the day the acquisition was announced. so to get these companies to agree to sell you dont just have to match the market value you need to pay a premium on top of that to even make them consider it.

square is currently valued at around 6 billion so i would think they would have to pay around 8 or so billion to try and get a company like that so as i said i don't think its out the question they buy someone like square enix. same goes for capcom as they have a similar valuation of 5 billion currently.

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Cydie

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@ceelogreen94: hell they don't have the money for bungie. they are 1.2 trillion in debt lol

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Edited By videogameninja

This console race just heated up... a lot!

Wonder what other studios Sony has in mind. I imagine they would tend to have a higher Japanese presence than Microsoft.

Square, Konami, Capcom, FROM... I could see some of these studios being scooped up under the Sony umbrella (especially FROM.).

Guess we will see what the coming months have in store in the way of acquisition news. All I know is that this console generation just became an absolute bloodbath.

-VIDEOGAME CONSOLE WAR! NINJA APPROVED-

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lonewolf1044

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@videogameninja: true, but who is bleeding more?

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Cydie

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@videogameninja: they can't afford square, they would need activision money to buy them and being 1.2 trillion in debt they can;t buy many studio over 5b and even that it's stretching it. they have no cash unlike microsoft could easily buy them but their core games are not target area and most would require a port to xbox which is too expensive, i could see them buying the old EIDOS or Crystal Dynamics from them though (Microsoft that is)

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Daidochus

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@videogameninja: The actual question is, who are you going to side with in this bloodbath, Ninja? "start to laugh menacingly"

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videogameninja

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Edited By videogameninja

@daidochus: 🤣🤣

I keep thinking of that commercial with the little girl.

-WHY NOT BOTH?! NINJA APPROVED-

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