Taco Bell Giving Away 5,000 Xbox One X Consoles With A Special Twist

Microsoft is once again teaming up with Taco Bell to give away a frankly absurd number of Xbox One consoles as prizes. This year, though, the special edition Xbox One X consoles are customized to remind you of Taco Bell with the restaurant's bell "ring" sound whenever you power on your console.

Yes seriously.

Purchasing a $5 Double Chalupa Box between October 18 and November 21 will enter you to win the Xbox One X Platinum Limited Edition Bundle. That includes the Taco Bell branded Xbox One X, a white Elite Wireless Controller, and three months of Xbox Game Pass and Xbox Live Gold. To sweeten the pot, the prizes will be given out approximately every 10 minutes throughout the promotion, and they'll be distributed to the winners a zippy 72 hours after winning. That translates to roughly 5,000 Xbox One X consoles altogether.

The Double Chalupa Box includes the oversized double chalupa or spicy double chalupa, a crunchy taco, cinnamon twists, and a beverage. It also includes a code you can text to the number provided to check if you're a winner. You can check the official rules for the fine print and to enter the contest with no purchase necessary.

"We are excited to partner again with Xbox, but this time on a collaboration that is entirely exclusive to fans of both Xbox and Taco Bell," said Taco Bell brand officer Marisa Thalberg in the announcement. "It delights us to delight our fans with unique experiences, and what better way in this case than through the best in 'boxes.'"