Teens Think Xbox Is Cooler Than PlayStation, Study Finds

A study commissioned by Google has found that teenagers find the Xbox brand "cooler" than they find PlayStation. That preference was switched in millennials, however, as 18-25 year olds thought Sony's gaming brand was cooler than Microsoft's.

According to the report, children aged 13-17 thought Xbox was the fourth coolest brand in the world, with PlayStation down in seventh. Top of that list was Google's own video streaming service, YouTube, with Netflix and Google's overall brand in No.2 and No.3, respectively.

Some of most popular video game series among teens--which Google defined as those born between 1999 and 2003--were found to be The Legend of Zelda, Call of Duty: Black Ops, Grand Theft Auto, Pokemon, Minecraft, and Counter-Strike: Global Offensive.

Nintendo is seen to be less cool than Xbox and PlayStation among both millennial and teenagers, while EA Sports is even further behind, says the report. Additionally, VR and AR are seen as some of the coolest things in the world of technology, along with smartphones and iOS in particular.

The study--which was intended to discover what young people's favourite brands were--was commissioned by Google but carried out by YouGov and Gutcheck across three surveys. In total, around 1600 teenagers and 800 millenials were polled between May and July 2016, though much of the data came from one particular survey that queried 1100 teens. It should be noted that much of the actual data was omitted from the final report in favor of qualitative statements, while it also appears the survey was limited to young people in the US.

Check out Google's report for yourself here.