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Ubisoft Reverses Its Steam Policy, Will Launch New Games There On Day One

After years of criticizing Steam's business model, Ubisoft makes a U-turn and will bring its games back on the first day of release.

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Ubisoft's financial disclosures this week don't have a lot of good news for investors, especially since Star Wars Outlaws debuted to disappointing sales and Assassin's Creed Shadows has been delayed to 2025. However, the company did offer an encouraging update about its relationship with Steam. Ubisoft has reversed its previous stance and will now release both Star Wars Outlaws and Assassin's Creed Shadows on Steam, along with other day-one releases.

In 2019, Ubisoft executive Chris Early explained why the company had pulled back from Steam and shared his thoughts on its business model. "It's unrealistic, the current business model they have," said Early. "It doesn't reflect where the world is today in terms of game distribution."

Instead of releasing games through Steam, Ubisoft dropped titles through its own online store and via the Epic Games Store. It was widely assumed that Ubisoft continued to support Epic because it takes a smaller percentage of game sales than Steam does. Ubisoft's decision to rethink its relationship with Steam may mean that the company believes it can increase its sales by utilizing that store's wider reach.

Star Wars Outlaws will hit Steam on November 21, while Assassin's Creed Shadow will be released on Steam simultaneously with its debut on consoles on February 14, 2025.

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DahlVaughnni

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41 steps back, 1 step forward

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Wraith3

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Now we can officially see how few people are playing their games on release day!

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GuitarWarrior66

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Edited By GuitarWarrior66

I heard this like 5th time now in a decade ayy lmao.

However lots of people stopped using Steam anymore for they removed regional pricing which it will be a shock to ignorant people but most of the world doesn't use dollar and euro [please enter a dramatic AAAA and plates breaking down SFX]. Last time I checked Ubishit had regional pricing so that's why I actually bought some games on their platform for even when Steam cared about regional pricing Ubishit offered logical prices. But it doesn't mean since they release copy-paste games and unnecessarily forcing online only BS and then shut down servers making singleplayer game people buy cannot be played anymore there is no force can make me even get a free Ubishit game on Epic Fail Store, even if they release my dream video game I would rather commit seppuku and before I die I jump on my own grave and cover myself with soil. Rather die with dignity over living with shame bruh. :DDD

Since the topic rolling over to this direction I shall mention prime fail a company does is forgetting how people are fundamentally and acting like customers think like businessman. In business all they care is economically surviving, for it they lose their humanity. Therefore they forget most company stopped asking for your money, they now ask you your dignity and humanity for releasing shitty games that has nonsense force on players expecting people wanna get raped mentally. No mate, people are not like this except business people are like this. As they learn the difference only then they can make a huge step on making money.

Since I call Ubisoft "Ubishit" I should be fair and call Steam "Shit Smoke" for they are proud to be so ayy lmao.

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Rolento25

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Still wont buy your games.

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uninspiredcup

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We came crawling back.

Crawling.

Crawl, ing.

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