Ubisoft wants to improve relationship with PC gamers

Ubisoft wants to improve its relationship with PC gamers. Uplay director Stephanie Perotti told MCV that the company's recent addition of third-party games to its virtual store is evidence of this.

“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve our relationship with the PC community,” Perotti said. “We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving."

Ubisoft caught flak from PC games in the past over its always-on digital rights management (DRM) systems. This practice has since been ditched, with users now only prompted to enter an activation code to play new Ubisoft PC titles.

Earlier this week, Ubisoft signed agreements with more than 15 companies to make their games available through the Uplay platform. These include Electronic Arts, Warner Bros. Interactive Entertainment, Telltale Games, and Bohemia Interactive, among others.