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Vivendi to Buy Remaining Control of Gameloft as Guillemots Agree to Sell

The Guillemot family maintain that the hostile takeover "goes against the best interest of Gameloft."

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Vivendi gained majority control of mobile publisher Gameloft last week, and now the Guillemot family has said it will sell its remaining control to the mass media company. Some analysts believe that the acquisition of Gameloft is part of a larger plan to buy Ubisoft, another Guillemot family-founded company.

In a report by the Wall Street Journal, the Guillemot family said that it "maintains that Vivendi’s hostile approach goes against the best interest of Gameloft, both for its activity and for its teams." The Guillemots control amounts to 21.7 percent, which will go to Vivendi when the sell-off goes through.

Gameloft's former CEO Michel Guillemot resigned last week, as he addressed the publisher's future. He will remain in power until a shareholder meeting on June 29, at which point "a new management with a new strategy will have taken over."

Michel also mentioned the changes that could come with Vivendi's forthcoming takeover.

"There will be from June 29 onwards a new strategy with a possible integration of Gameloft's existing activities into Vivendi's," he explained. "The information published so far by the new owners show that the changes may be profound, for the creators: "convergence between creative industries," and for everyone else: "pooling of distribution networks." It is not my role to say if these changes will be positive or negative for you as it will happen after my watch."

Michel also sits on the board of Ubisoft, where his brother Yves is the CEO. Vivendi acquired a minority stake in the Assassin's Creed publisher in October 2015 and has periodically increased its stake since. Yves has stated in the past that Ubisoft will "fight to preserve [its] independence" and said that Vivendi's investment is unwanted.

"Our intention is and has always been to remain independent, a value which, for 30 years, has allowed us to innovate, take risks, create beloved franchises for players around the world, and which has helped the company grow into the leader it is today," he said.

Ubisoft has prepared for a possible hostile takeover by Vivendi by meeting with "a dozen potential investors" in Canada as part of an effort to "build support for the company's founders and current management." Ubisoft is based in France, but it's largest studio is in Montreal.

Vivendi used to own part of Activision Blizzard. The Call of Duty publisher completed its buyback in 2013, and Vivendi sold its remaining shares in the company this past January.

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ECH71

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Good, buy 'em, then Ubiscum, then tear Ubiscum into pieces and sell them for scraps.

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JonahFalcon

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(sigh) GameLoft's always been a reliable mobile game publisher for me.

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Utnayan

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""Our intention is and has always been to remain independent, a value which, for 30 years, has allowed us to innovate, take risks, create beloved franchises for players around the world, and which has helped the company grow into the leader it is today,"

HAHAHAHAHAHAHAHAHAHAHAHAHAHAH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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Slypher9

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@Utnayan: come on don't lie they did take risk... maybe not the amount you would have liked but Creed and Watch dogs was a risk, to name a few..

Any company looking for stable profit steam is going to milk there successful IPs

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inebriantia

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This sucks as Ubisoft will be next. I know a lot of ppl hate them but I enjoyed most of their games, and some of the indie games they published were good too. At least I have Watchdogs 2 to play before Vivendi makes them worse.

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xbr85

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Edited By xbr85

Looks like "U Bi Sold" will be their future name

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lrdfancypants

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I enjoy some Ubisoft games and don't enjoy some Ubisoft games.

I guess I'll never understand gaming comment board directions.

Heck, EA and Dice are beloved all the sudden.

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deactivated-5a803cda1fb41

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@lrdfancypants: Because EA are actually making an effort to redeem themselves, Ubisoft aren't.

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inebriantia

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@bernard978: With what? Everything theyve done lately is still crap, they even ruined Battlefront, and the new Mirror's Edge is not good either, 9hrs I was done. Andromeda will be EAs last chance for me, theyve killed every other franchise I care about.

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lrdfancypants

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@bernard978:

What has EA done ?

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91210user

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I called Gameloft's service last week over an issue I had and I thought their customer service was sexy. A shame to see that go!

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Rufus_the_rat

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Gameloft games were mostly rip-offs of other people's ideas and mechanics... even more than usual in this industry. They weren't a "nice" company to begin with. In fact the reason they were separate from Ubisoft is probably liability reasons in case they got sued for copyright/patent infringement.

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JonahFalcon

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@Rufus_the_rat: They were not "ripoffs". Gameloft's main business was making mobile versions of EA and Disney titles.

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nikolistary

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@Rufus_the_rat: Come on now. You're trying to say that the world would be a better place without Gameloft's Modern Combat 5 for iOS with intuitive touch controls?

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Kyrylo

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Its either be very good or will not make any difference. Subpar quality of Ubisoft's games doesnt really inspires.

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berserker66666

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Excellent. Next stop Ubisoft. All their years of making mediocre to bad games with rehashed gameplay, nickel and dime DLCs, microtransactions, false advertising might finally come to an end.

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ASneakyPoptart

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@berserker66666: LOL. If you honestly think this is a good thing you have no idea what you're talking about. Ubisoft isn't the best company in the world but compared to Vivendi they're perfect. They'll take DLC and microtransactions to a whole new level if they buy enough shares to gain control.

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berserker66666

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@asneakypoptart: That's the point. I'm secretly hoping for that. Ubisoft is pretty irrelevant as is. If Vivendi takes over and screws things up even more, people will finally get sick of these lame games with shady business practices and move onto better games and invest money on those. The gaming industry took a nose dive thanks to Ubisoft.

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LTJohnnyRico

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Edited By LTJohnnyRico

@berserker66666: They want to buy it so they can cash in and make money from all of those things !! They are a business too not a charity !!

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Redrivar

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@berserker66666: yeah right. vivendi is spending all that money buying ubi out because they want to stop making "nickel and dime DLCs." Prepare yourself for a whole new level of endless charges for weak content.

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LTJohnnyRico

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@Redrivar: Agreed !! They want a piece of the action and it certainly won't get better !!

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berserker66666

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Edited By berserker66666

@Redrivar: I know. Vivendi is no better. But then, people would just stop caring about their games and more on altogether. Almost all of Ubisoft's games are stale and dead and they're the only ones to blame for it. They treated their franchise as well as their customers like crap instead of treating them right. As far as karma goes, Ubisoft had this coming.

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Warlord_Irochi

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@berserker66666: Instead, they keep selling like crazy. It's going to be like @Redrivar said; they want a piece of the cake and it's very unlikely that they'll change much from a company that is making money non-stop.

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BattleStreak

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I really hope they don't screw up Ubisoft. I know I'm going to get a bunch of hate for this, but I like Ubisoft games.

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Sepewrath

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I assume the agreement to sell is them trying to double down and protect Ubisoft, sometimes you have cut off a finger to save the hand.

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datriax

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Don't forget to go buy up Ubisoft. They're right over there, ripe for the dismantling. Go get em Vivendi.

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Belz

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@datriax: oh but then without ubisoft what will you people cry about? :(

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Redrivar

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Edited By Redrivar

@datriax: You do understand that Ubisoft going down in flames is going to cause negative ripples through the industry, don't you? Studios are going to go down with Ubisoft, games in development may be cancelled, causing a domino effect of destruction through the game dev industry. Creativity is going to be the casualty here. There will be less new IP's, which means more annualized titles, and also less risks being taking with new ideas, mechanics, themes, genre variety. This won't only effect ubisoft, not in the slightest, but the entire industry. If you want proof of what I am saying, look back to the gaming crash of 08-09. All the DLC practices, annualized series, and other badly received, yet widely spread gaming conventions that gamers such as yourself despise became the norm in the aftermath of that.

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BattleStreak

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@datriax: Yeah, because less games is better.

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datriax

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@battlestreak: Less shitty publishers is better, but look at it however you will. I don't think the world is on the brink of a shortage of games. lol

Especially Ass Creed, Generic Sandbox Game X, or another bastardization of Tom Clancy properties. Comical perspective though. Thanks, needed the chuckle.

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berserker66666

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@datriax: "another bastardization of Tom Clancy properties." LOL. IKR? Tom Clancy is rolling over his grave. Thanks Ubisoft for utterly ruining his name and the franchise.

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Handheldhimself

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@datriax: If Vivendi buys Ubisoft you can absolutely bet that there will be less great games and more shitty ones. I personally like Ubisoft but if Vivendi buys them they will probably run them into the ground like they did with every other studio they owned.

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Asakura90

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@datriax@Barighm: There isn't going to be less shitty games, there is going to be even more, because the new Ubi will be under Vivendi, who knows nothing about making game, who only focus is purely on profit, and who have ruined other game companies in the past. Open your fking eyes

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ASneakyPoptart

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@Asakura90: Don't even bother with @datriax. He's too blinded by his hatred of Ubisoft which in his eyes is just as bad as Hitler. His mind can't comprehend past "I HATE THIS COMPANY I HOPE IT GOES BROKE!" and the ripple effect it'll have on the industry as a whole. Must be nice to have such a simple mind.

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BattleStreak

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@datriax: People like you are toxic to the community. Don't like their games? That's fine. You're entitled to have your opinion, and that's not wrong. But so am I, so don't act like I'm wrong for having an opinion or liking a game.

Sure, the world doesn't have a shortage of games, but why would you want there to be less?

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deactivated-64efdf49333c4

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@battlestreak: Because when one big company convinces millions of idiots to pre-order their broken crap, it gives other big companies incentive to do the same, and now most AAA games are broken on release.

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Belz

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Edited By Belz

@Barighm: wich ones?

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BattleStreak

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Edited By BattleStreak

@Barighm: You're being stupid. You can't call people who like Ubisoft games idiots. Anyway, games get fixed. It's how it goes. It's not a big deal. Personally, I don't pre order stuff and I don't think others should either, but it's not that big of a deal when the game gets fixed 95% of the time.

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edussz

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For who said they'd fight the take over, they roll over pretty fast!

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brn-dn

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Please don't take Ubisoft.

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bunchanumbers

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I feel bad for them. They don't wanna sell but they got muscled out of their own company. Who knows whats gonna happen to Ubisoft now.

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Xshinobi

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@bunchanumbers: Yeah that blows and it isnt like Vivendi has a stellar record.

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Grim_DIcer

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Edited By Grim_DIcer

@bunchanumbers: They had it coming.

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bunchanumbers

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@Grim_DIcer: They've done lots of different games in lots of different genres. The annualization of some franchises is a sensible way to stay afloat in this tough industry. It also funded things that probably wouldn't have happened like Child of Light. When it boils down to it, these guys have invested decades of their lives to the industry.

They're still people too and I know I'd be devastated if something I invested 30 years of my life to was taken away from me.

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noirtenshin

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@bunchanumbers:
They made the environment - not enough lucrative business to keep the shareholders,
They made the decision that they don't want to pour their money - but wanted someone else to pour the money

To me, it seems, their leadership turned around them, and "snacked" their butt.

If that was really their company/life that they love and care, they would buy every share they could. They didn't.
They got what they deserved.

Like a mother that has her kid taken away because she mistreated it.
At least in this case/scenario.

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