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Why Does Ubisoft Continue To Avoid Splinter Cell?

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Sam Fisher is stealthy, but this is ridiculous.

Prior to the success of Assassin's Creed and Just Dance, the collective "Tom Clancy's" games were arguably Ubisoft's biggest hits. Rainbow Six revolutionized close-quarters tactical squad shooters with its relentless difficulty and necessitated planning. Ghost Recon took the action into larger areas for a blend of intense action and precision. But it was Splinter Cell that cemented Ubisoft's place as the master of the techno-military thriller game.

The series took the stealth-action concepts pioneered by Metal Gear Solid and improved them to near-perfect levels, even working the tagline "Stealth Action Redefined" into the first game's full title. Splinter Cell evolved and morphed in the years that followed, adding more action elements, a greater emphasis on dark, personal storytelling, and creative new multiplayer modes. For a long time, it seemed like it could do no wrong, and even after needing to switch actors for Sam Fisher when developing Splinter Cell Blacklist--Michael Ironside was suffering from cancer at the time--new studio Ubisoft Toronto delivered a slick mix of traditional stealth and deadly action.

And then Splinter Cell disappeared, only not in a fun way like when Sam Fisher blends into the darkness and becomes the night itself.

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It has been nearly eight years since Splinter Cell Blacklist was released, and Ubisoft has shown almost no interest in continuing the series with another mainline entry. Instead, we have an upcoming animated series for Netflix, Sam's inclusion in other series like Ghost Recon and Rainbow Six, and a VR-exclusive game in partnership with Oculus. Don't get me wrong: Those DLC appearances were fun, I'm excited about the Netflix show, and the idea of being behind Sam's goggles in VR sounds incredible. But they can't replace the new, full AAA game that players want.

Is Ubisoft afraid of Splinter Cell? According to Ubisoft CEO Yves Guillemot, that actually might be the case. Back in 2019, he said the company's development teams were anxious to work on Splinter Cell because of how passionate--and sometimes angry and demanding--the fans can be. How can you create a game that seems new when players are adamant about what they don't want to change?

It's a tough nut to crack, but Ubisoft has made big changes to Splinter Cell in the past while still retaining the series’ essence. Double Agent, while not the best-received game in the series, introduced a sliding trust system that forced Sam to balance supporting the NSA and a homegrown terrorist group called John Brown's Army. Conviction emphasized Sam's deadliness while remaining undetected, and Blacklist used a play-your-way philosophy that allowed for stealth purists and action fans to both enjoy the game. Yes, not every experiment worked, but Splinter Cell has been one of Ubisoft's most consistently well-executed franchises.

Despite the franchise's consistent quality and the latest game’s good reviews, Splinter Cell Blacklist didn't meet Ubisoft's sales expectations, and that likely gave the company pause when considering its next move. The game never got a re-release on the Xbox One or PS4, and it wasn't until 2018 that it was even backward compatible on Xbox One.

Since then, we've seen two new Ghost Recon games. Rainbow Six Siege released and became an esports staple. Both The Division and The Division 2 joined the live-game scene. And nearly every summer, fans hoping for a new Splinter Cell game announcement are met with disappointment along with a vague statement from Guillemot on how Ubisoft has not forgotten the franchise.

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Having a big-name game fail to meet your sales expectations is certainly cause for concern, but there were several factors at play when Blacklist launched. It was released just a few months before new systems were due to hit shelves, and it was running on an engine that was woefully dated. It also launched on the same day as a few other AAA games, including Saints Row 4 and The Bureau: XCOM Declassified, which could have at least muddied the waters.

The Michael Ironside situation had given the game some bad press before it was even out. The actor hadn’t mentioned his illness during this time--and didn’t owe anyone an explanation--and Ubisoft followed suit, likely to protect his privacy. To fans, it looked like Ubisoft had unceremoniously dropped one of the people who was key to defining Sam as a character.

That wouldn't be a problem with a new game, as Ironside’s cancer is in remission and he has provided Sam's voice in multiple special-event missions in the Ghost Recon series since then. He even asserted that he is Sam Fisher in an interview, and you can't show your passion for a role much more than that.

The whole "don't change it" worry that Guillemot expressed a few years ago seems especially valid now, as we've seen Ubisoft make some decisions for other Clancy franchises that just don't make much sense. Ghost Recon Wildlands' huge open world and chaotic approach to cooperative action made it a huge, if unpolished, hit, but when Ghost Recon Breakpoint released, it seemed like the company had learned all the wrong lessons. It felt even buggier, and the gear level system felt out of place, making it far too similar to The Division. Ultimately, it took months of post-launch updates to add (and remove) features before Breakpoint would feel like Ghost Recon again.

Breakpoint woefully undersold, and oddly, this could actually be a good thing for a potential new Splinter Cell game. Ubisoft has seen how trying to shoehorn existing franchises into its current "bigger and with more RPG elements" overarching design philosophy simply doesn't work most of the time. It certainly wouldn't work with Splinter Cell.

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This isn't a zero-sum game: Splinter Cell can evolve while still feeling like Splinter Cell. Larger individual maps with more ways to approach them, unexplored settings, and a unique story angle can all do this while still appealing to longtime players. As long as it retains the core pillars of Splinter Cell--staying hidden in extremely dangerous situations and using a whole bunch of cool gadgets--it will be just fine. The Clancy franchise name is arguably stronger now than it ever has been, particularly because of Rainbow Six's success, and this can work in Splinter Cell's favor. Ubisoft doesn’t need to deliver the perfect game that appeals to everyone, as such a thing isn’t possible. It just needs to bring Splinter Cell back. Splinter Cell fans clearly want a new game, and after nearly eight years, the time is right. A lack of stealth espionage games from competitors emphasizes how much Ubisoft can take advantage of the situation and launch the series back to superstardom.

Perhaps Ubisoft is using projects like Splinter Cell VR and the Netflix series to gauge interest in a future game, and if that's the case, I believe Ubisoft will find that there is. Guillemot wouldn't get asked about it year after year if there weren't any interest. But the company must understand that this is the stealth espionage franchise now. Metal Gear Solid shows little sign of returning, and it's up to Splinter Cell to carry the torch.

"Then it's only me," Sam said in Ghost Recon Wildlands' DLC after it was implied that Solid Snake had retired.

Yes, Sam. It is only you. And you're going to do just fine if your creators remember why you became so popular in the first place.


gabegurwin

Gabe Gurwin

Gabe Gurwin is the SEO Editor for GameSpot and has been writing about games professionally for over a decade. He has interviewed video game legends like Will Wright and Tony Hawk and would love to talk to you about Paddington, Nier, Splinter Cell, or all three.

Tom Clancy's Splinter Cell: Blacklist

Tom Clancy's Splinter Cell: Blacklist

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deactivated-642aa3233a1fc

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Finally asking the right questions. Trouble is, as a few have already said here, Ubi have ruined the identities of most of the Tom Clancy franchises, merging them all into one big mess. As such, they are happy to churn out cookie cutter games where the main character tries to look edgy for wearing their bag single strap across the chest. I think it's time for a shake-up, pull the licensing from Ubi or have them let go of certain franchises like Splinter Cell, let more capable and willing devs bring it back. The franchise may as well be dead while Ubi retain the rights. They can't be making much money off SC anyway now, they shoehorn Sam into Ghost Recon, nobody cares. They stick him in R6 Siege, I barely see anyone play as him.

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skyplaya

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Edited By skyplaya

I'm actually playing through the whole series right now since I've never finished Conviction and breakpoint. Splinter Cell's are really great games, I hope they continue the series in the future.

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Ives74

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Because SC is about up close and personal. It's a game that would need well designed gameplay and highly curated level design. This is ubisoft, they don't do that anymore. If they can't cookie cutter an open world game they aren't interested.

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Crazy_sahara

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Edited By Crazy_sahara

The only way sam Fischer can continue is if they get 100,000 or million lines from Micheal Ironside and use machine learning(with he's approval) to bring back the legend or splinter cells ded, and I'm fine with that because it's way passed damage control.

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LKBD

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@Crazy_sahara: Having the words or lines are useless if you don't have the talent to use them the right way.

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ID0ntKn0w7

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@Crazy_sahara: -his

-dad

-past

It's an interesting policy, posting exclusively when drunk

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TheAgingGamer

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Effing great article, thank you!

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gabegurwin

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gabegurwin  Staff

@TheAgingGamer: Thank you!

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Radnen

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Edited By Radnen

I think a true stealth game genre is kinda dead. I would love to see a remake of Splinter Cell 1, though. But I don't want them to do the 'reimagined' as a stealth action RPG... Like why can't they just remake the original gameplay loop? I'd play that; and if it's a faithful remake there wouldn't be fan blowback, I think fans will like that.

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3partan341

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Ubisoft already trashed the TomClancy brand games. It's all silly scifi and generic action stories. It's no longer unique and authentic like GhostRecon (2001) or RainbowSix3 RavenShield or the original SplinterCell.

https://steamcommunity.com/sharedfiles/filedetails/?id=936020164

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bababooey

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Edited By bababooey

Because they only reskin the same open world games over and over.

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arishok124

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Unless they make one final good one, I just do not see how this is working out and saying that it'll be successful because of Siege; you mean the live-service jargon that now BF6 is: mobile and pretty generic? I don't see how monetizing SC would go well, perhaps to share holders but they don't give a shit about the game integrity of it.

Also in the comments section; I disagree with Stealth genre's being niche only niche in the eyes of the idiotic triple AAA saying that it is because it won't make 300 million a year.

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Edited By jagdedge124

Ubisoft is about open world the past generation, and likely going into the new one. Idk if they're accustomed to making linear games anymore, particularly ones that don't sell as well.

In short, they learned "open world' sells. It's huge on their GR, AC, and Division games, all that have done reasonably well.

A lot of work are put into them, but for them, open world brings out many different ways to monetize, as compared to a small linear game.

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drnknnmd

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@jagdedge124: I could see an open world stealth action game. Maybe Fisher is embedded in a terrorist cell and has to sabotage them without alerting them or something. It COULD be done, but I dunno if I'd trust Ubisoft to not royally **** it up.

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deactivated-627847c518a1e

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Yes, its crazy! We need another game with Sam Fisher kicking ass! I do not see why they do not make another.....they are always popular. I do not get it.

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hochstreck

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Another naive article! Most games in the SC-series sold measily 2 million copies. This might have been suffice 15 to 20 years ago, when even very big games didn't cost more than $15 million, and games sold for more money in general, when adjusted for inflation.

But as of today, when even a medium sized production requires investments of $60 million, you would need five times the sales AND decent earning via DLC etc in order to call it a sound commercial success.

Good luck on creating these types of numbers, in a market climate, where the average consumer isn't even ready to spend $60 on this "medium sized production" at release, because to him, "medium sized" feels and looks "outdated".

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InMyConTroL

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Simple put: cause they didn't find a proper way to monetize it yet.

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Thanatos2k

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Edited By Thanatos2k

@inmycontrol: The proper way of monetizing it is selling the entire game for full price and then you buy the game and play the whole game.

Ubisoft doesn't want to properly monetize it.

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Xevac

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One reson. They are trying to hard to evolve it into an open world game in where they can justify MT.

Just making a great linear single player game, with cool lvl design is so early 2000 for ubisoft......

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hochstreck

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@Xevac: And who is going to buy this in sufficent numbers?

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ID0ntKn0w7

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@hochstreck: the same millions who buy all of the other single-player games, I suppose.

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ReaperEzekial

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Man, I haven’t thought about Splinter Cell in forever. The holy trinity of Splinter Cell, Pandora Tomorrow and Chaos Theory. So good. Even when they were frustrating they were so so good. I still remember my friend showing me the original Splinter Cell and showing off the night vision mode, we took turns playing through missions...good times.

I kind of shudder to think what they’d do to this series now. Episodic entries like what they’re doing to FFVII? Open world like...well, like damn near everything? Micro-transactions for better stealth gear? DLC?

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Ragnarocking

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They haven't found a way to ruin this franchise with a bloated open world. (the only things they make nowadays)

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Edited By GreyFoxV1

One major point that isn't addressed is how Ubisoft has moved away from strong, narrative-focused, single-player games; everything they create now is either a live service or has season passes. Splinter Cell was always a story-first game — although the spies vs mercs multiplayer was rarely a slouch — so I'd put money on this likely being a purely investor-based decision where a new Splinter Cell would sell well... but not well enough to make the CEO and investors happy for multiple quarterly reports.

I still hold Chaos Theory in very high regards for creating a compelling story in an equally compelling stealth game. However, seeing where Tom Clancy titles have gone over the decade, I doubt Ubisoft sees any value in that experience anymore.

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Cylor

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@GreyFoxV1 said:

I still hold Chaos Theory in very high regards for creating a compelling story in an equally compelling stealth game. However, seeing where Tom Clancy titles have gone over the decade, I doubt Ubisoft sees any value in that experience anymore.

I still consider Chaos Theory to be one the absolute best games ever made. For what it was at the time it came out, it was very nearly perfect, and it remains as close to perfection as any game I've ever played. It is still the greatest stealth game I've ever played, bar none.

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Edited By SebB

@GreyFoxV1: And you my friend just hit the nail right on the head! It's got nothing to do with reinventing Splinter Cell and all to day with money. Nowadays it seems all publishers are interested in are either multiplayer games or open world where they can keep selling microtransactions infinitely. The only company I see still interested in narrative driven games is Sony. I am seriously considering gaming on a playstation rather than pc. They have more of the only type of games I like to play. Although I hope their new MMO they just announced a few days ago is not signaling a shift in the type of games they will be focusing on.

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PhhhCough

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Are we talking about the Tom Clancy ones like chaos theory or the Michael bay-esque conviction(still fun). Same could be said of ghost recon. I enjoyed the earlier ones over wildlands or future soldiers. And once more for rainbow six.

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SebB

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@phhhcough: Conviction and Blacklist are my favourite because they can be played with a controller on pc and they are snappier and faster than the previous ones. I do remember playing one on the ps2 way back when. I remember it being tidious. Although I think I did finish it.

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tsunami2311

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Cause AC is franchise that maters to them?

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jenovaschilld

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The article answers itself perfectly, the main audience that would purchase a new splinter cell have moved on to FPS or playground games where much of the profit is through DLC and online purchases.

Shame to, as SC was like a Lee Childs novel and I feel is still needed today.

I mean the first reboot game probably will have soft sales, until it garners a bigger audience. Take the Red Dead Redemption game by Rockstar. When it came out, it had no where near the sales of a GTA. But my god did they ever put so much love and attention to that game, it was breathtaking. And now, through word of mouth, and fanaticism - when RDR2 came out it blew up the world selling 30+ million copies , not as good as GTAO but I am sure there are plenty of ho downs going on at rockstar.

Sam and SC can and should come back, but Ubisoft has weak knees, and accountants hoping to grab that easy PUBG money then creating a franchise through tons of work and time. I mean, I am sure even now publishers are sitting around the next Elder Scrolls game, wondering how can we implement loot boxes....

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I just want a back to the basics game for each mainline Tom Clancy series- Rainbow Six, Ghost Recon, and Splinter Cell. I get that multiplayer is all the rage, but take a page from a game such as Doom by going back to your roots but include modern controls and a sexy coat of paint on top and you’ll be adored.

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As always it’s a business decision. SC is mainly single player focused therefore its harder to shift copies compared to multiplayer games where all your friends also buy a copy.

For a new SC to be highly profitable it needs a massive investment to move in a new direction, the same funds could be used for the Division 3 a tried and tested model that is almost guaranteed to shift copies.

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makchady

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Edited By makchady

@kadin_kai: didn’t MGSV sell over 6 million copies? And Doom 2016 sold around 3.6 million in its first year. Which says something about Doom Eternal’s sales since it outsold all other Doom games by far. Resident Evil 7 is another great example of a well-established series getting a reboot (of sorts) and selling remarkably well. There’s a hunger for solid single player games. Many of us are sick and tired of the multiplayer-only games.

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hochstreck

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@makchady:

MGS5 was so expensive in the making($80 million - excluding marketing), sales of six millions weren't suffice to make it a decent commercial success.

It made just about enough to break even and to generate some profits - far away from warranting a new entry.

That's what naive gamers get for not spending big time money on their favourite big time games. Everyone likes to buy their games in absurdly cheap sales, and even thinks it's smart. While in reality, all it does is killing the premium game.

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PrpleTrtleBuBum

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@makchady: hunger yes but even when doom eternal was hot, tons of sites and streamers pointed out that some gacha/mobile/GaaS games make the same money in an hour or a day that doom eternal made in few weeks or months.

it will take a lot of failures before investors willingly dont focus on those get rich quick games. anthem and avengers are a start but even with those they can kinda argue those games tried to impress core gamers when there are easier audiences. at this point the good normal games are more like attempts of trying to buy good will. like how ea "let" a studio make star wars squadrons as a miniproject so gamers are happy and ea gets minimoney. then they can make 10 lootbox paywall oriented games

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Kadin_Kai

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@makchady: Ubisoft didn’t release any of those!

Did you read the title of the article?

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makchady

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@kadin_kai: That's irrelevant to the point. The point is that there is a proven track record of success with single player-oriented games. I could go far further and point out Sony's excellent success with the Uncharted series, Horizon Zero Dawn, God of War, Ghosts of Tsushima and many, many more. Not only do these games sell an incredible amount of units, but they're so revered that they literally help sell the expensive system itself. Just because Ubisoft failed to sell some of their single-player focused games such as Splinter Cell doesn't mean that it's impossible or that they should avoid it.

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folino857

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release an online only spies vs mercs game for $40 and ill buy it lmao

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Edited By Just1MoHr

Because Splinter Cell games are more of niche series, unlike COD where they sold 444 million copies. Combine that with the clanking of gamers wanting more, more, more in their games and you have a recipe for lackluster sales & high dev costs.

For me nothing beats the graphics/action/replayability of COD games. Not Division, not TC Breakpoint, not Splinter Cell. Second in line is Battlefield for me, then SW Battlefront and Titanfall. If you can't beat the gameplay of those, then what is the point?

If there is one series I cannot live without it would the COD series. COD characters & guns are more easy to control and FUN, unlike the more stiff controls of the other games.

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jenovaschilld

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@just1mohr: Well I mean... the last SC was during the 7th gen console era, around ..2013 and a heavily delayed game also. Hopefully they will have 8 th gen maybe 9th gen, updates at least.

SC was always more of a book like game, heavily story/plot driven. COD and BF campaign modes were always an after thought at best. With COD MW 2 having anything near one. Even the 6th gen COD games were more set pieces then then SC which was more like ... Metal Gear Solid or James Bond.

I doubt even now that SC would be mainstream enough to FPS fans, but if the reboot is good, then the next one will sale even better. Like a Tomb Raider reboot.

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arishok124

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Edited By arishok124

@jenovaschilld said:

@just1mohr: Well I mean... the last SC was during the 7th gen console era, around ..2013 and a heavily delayed game also. Hopefully they will have 8 th gen maybe 9th gen, updates at least.

SC was always more of a book like game, heavily story/plot driven. COD and BF campaign modes were always an after thought at best. With COD MW 2 having anything near one. Even the 6th gen COD games were more set pieces then then SC which was more like ... Metal Gear Solid or James Bond.

I doubt even now that SC would be mainstream enough to FPS fans, but if the reboot is good, then the next one will sale even better. Like a Tomb Raider reboot.

No, enough reboots, there are too many up the ass nowadays. Why destroy the integrity of something that was simple and easy to understand, the frustration of these games was the reward if you learn it. Everything today is just handed to you via log-in.

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jenovaschilld

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@arishok124: These are video games dude, if William Shakespeare can handle a reboot or the movie The Departed and tv Battle star galatica can handle a reboot, I am sure a video game can as well. Integrity..... okay.

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Sepewrath

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Edited By Sepewrath

Maybe because they cant apply that generic open world formula to it.

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OpenMind23

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Conviction was my favourite as I liked the Deniable Ops Mode, as it gave the game very good replayablity for single player gamers like myself.

I also really like the character movement and gunplay. Very good game imo. Hopefully if they make another, it will be like that one.

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twelveoucer

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Edited By twelveoucer

The original 'vs' multiplayer in Pandora Tomorrow and it's sequel, Chaos Theory is still, even after 15 years, one of the most engaging and intense online games I've ever played.

Double Agent's multiplayer, while still fun, went for 'different' rather than 'refinement', Conviction removed the 'vs' mode altogether in favor of a more robust, but ultimately less appealing co-op experience, and Blacklist at least attempted a return to form with it's 'vs' gameplay but cannibalized its own player base by including a simple deathmatch mode.

What's ironic is that me and a friend, while playing the mindlessly repetitive Cold War last night, somehow got on this very topic... and neither one of us can understand Ubisoft's indifference towards not only the Splinter Cell series itself, but also what was a revolutionary multiplayer game.

Take those first two iterations of ;'vs' mode, polish up the graphics and online code for 2021 and release it digitally.... there's nothing truly innovative on the console horizon anyway, so why not re-visit something that was.

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GalvatronType_R

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The answer is simple. Blacklist didn't sell squat, Ubisoft is one of the most risk averse publishers in the industry (that is why most their games across genres contain the exact same gameplay loop), and there is no indication whatsoever that gamers will buy enough of any new Splinter Cell game to justify the development and marketing costs.

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