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Xbox One price cut to £399.99 in the UK from this Friday

Microsoft officially slashes £30 off the machine's UK price three months after launch.

308 Comments
26-year-old Charlie Pulbrook was the first person in the UK to buy an Xbox One. Will he regret spending that extra £30?
26-year-old Charlie Pulbrook was the first person in the UK to buy an Xbox One. Will he regret spending that extra £30?

Microsoft will cut the price of the Xbox One in UK to £399.99 from February 28, the company has announced.

The price cut comes 94 days since the machine was launched, with its original UK price coming in at £429.99. It took almost two years for original Xbox 360 to see a price cut, with a $50/£30 cut to the 20GB model of Xbox 360 in August 2007. The PlayStation 3 saw its first US price cut, a $100 reduction on the 60GB model, roughly eight months after launch.

Xbox UK Marketing Director Harvey Eagle confirmed to GameSpot that the company currently has no plans to cut the price in other territories. The Xbox One retails for $499 in the US--which is roughly £300.

"We are very happy with the success of Xbox One," said Eagle to GameSpot. "It's been our fastest-selling ever console in the UK, and I think we've seen already that both [the Xbox One and PS4] have been tremendously successful in a short period of time and that's only good for the industry. We are just a few months into a generation that's going to last for many years to come. We see this therefore as a marathon, and it's something we're committed to for the long haul."

But surely the price cut is being done to make the Xbox One more competitive against the PS4? "We're doing this because it will generate sales, absolutely. I think it's a great deal for people in the UK to get a next-gen machine for £399 including Kinect, including Titanfall, in the box. Yeah, it's a great deal and hopefully lots of people will take up the offer."

As part of the price cut, Microsoft will also sell its freshly unveiled limited edition Titanfall bundle in the UK at the new price of £399.99. Preorders of the machine, which includes a Titanfall download code, will begin today and will be available while stocks last.

Sony said at the end of January that it was selling 1.5 PS4's in the UK for every Xbox One sold. Will Microsoft's price cut help the Xbox One catch up?

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dmdavenport

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Edited By dmdavenport

Hey Brits - how much is the PS4 in dollars after converted from pounds? Just wondering.

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Gallowhand

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Edited By Gallowhand

@dmdavenport It is £350 (incl. 20 percent VAT), so around $580 (~ $485 before VAT).

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dmdavenport

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@Gallowhand @dmdavenport

Thanks! My XB1 cost about $550 here including sales tax (9.5%).

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dmdavenport

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@PJDSouza @dmdavenport @Starsailor_IT @Gallowhand

I should've been more specific. We have no state income tax here in Washington. In some states (NY for example) you can have a state income tax, a property tax, and even a city tax, along with the usual property tax and fed. income tax. Of course, all states have tax credits and income thresholds, so it might not be as bad as it sounds. Are you a US citizen?

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PJDSouza

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Edited By PJDSouza

@dmdavenport @Starsailor_IT @Gallowhand Just out of curiosity, for most states that have income tax, what's the split between income tax and federal tax? As in how much % of your income is taxed by the state and how much by the federal govt?

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dmdavenport

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@Starsailor_IT @dmdavenport @Gallowhand

Yeah, but at least no income tax in my state (Washington).

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Starsailor_IT

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Edited By Starsailor_IT

@dmdavenport @Gallowhand ouch $50 of tax. that sucks.

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blackzio

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Edited By blackzio

@Gallowhand @dmdavenport

be glad you're not brazilian. xbox is half the price of the ps4 and it's $1000.

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dmdavenport

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@Gallowhand @dmdavenport

Except health insurance, which can crush you over here. Obamacare helps, though.

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Gallowhand

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@dmdavenport @Gallowhand You're welcome. :) Sadly we seem to pay more for everything over here. :(

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sugrim

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Throw in titan fall for free and I will definitely get one.

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jk12324

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@sugrim They have, lol. Microsoft's own online store, GAME and Amazon just to name a few have already started taking pre-orders for the bundle. I'm still going to go with a PS4 though.

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sugrim

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..."It's been our fastest-selling ever console in the UK,"... ppl ne3d Engli$h lessons man!

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Gallowhand

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Still not interested, Microsoft. Not for the kinect, or most of the games lined up for the system. £30 off is a bit of a joke, tbh.

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Starsailor_IT

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@Gallowhand Complaining for a price cut is wrong, like always.

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youre_a_sheep

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@Starsailor_IT @Gallowhand Saying something is STILL not a good value after a price cut is not complaining about the cut itself.

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kovaras1984

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@Gallowhand @youre_a_sheep @Starsailor_IT i think its fantastic value. you get more from an xbox. ps4 is just a games machine nothing more. all the extra features of an xbox one now cheaper than ever with titanfall thrown in. an items value is subject it the old a house is only worth what someone is willing to pay for it argument. xbox one is all ready 1 of the most successful selling consoles of all time. to say ps4 has sold more does not take away the fact that xbox 1 has sold 3.5ish mil in3 odd months. 1 mil in 24 hours. As i keep on saying i bought ps4 and xbone. Xbone is more fun and gets far more use on a day to day basis... well until i decided ps4 and xbox wasnt worth it you will only use 1 or the other....so ps4 had to go. no way i would give up my xbone for ps4 after owning them both for nearly 3 months. a next gen multi media entertainment system vs pure games machine with no good games for it except bf4 which is better on xbox live for multilayer. psn still need years of development before it gets to what xbox 360launched with let alone what it is now... infact forget ever having servers like we have now, sony carnt afford it. First time sony have made a profit in years. they lost billions a year for many many years. now they made a few 100 million profit for first time in long time. there fighting for survival where as ms still make 6 odd billion a quarter. sony are likely to go bankrupt

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Gallowhand

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Edited By Gallowhand

@youre_a_sheep @Starsailor_IT @Gallowhand Thank you for understanding my point. :)

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Kilpers13

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@Gallowhand Then go away.

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deactivated-58270bc086e0d

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You tease Microsoft.

Must say £70 more is much more appealing than £100.

The price is the only real thing keeping me from Xbox One, this helps.

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DreamReaver721

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"Polishing a turd" comes to mind... ;) Hate me, go ahead. I say this in jest. LOL

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Jacanuk

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Edited By Jacanuk

LOL ...... Microsoft micro micro microsoft


How high your arrogance was before and now you come crawling when it dawns on you that gamers actually have common sense and dont like to treated like sheep.


Gotta love it when MS gets a kick.




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supercakefish

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For Americans who are curious as to what this means in relation to you; this is effectively a price cut from $715 to $665.

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2Black2Strong

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Edited By 2Black2Strong

@supercakefish Still doesn't equate to wages and dollar value. These fools have no idea about that. They look at a number and that's it. A loaf of bread in 3rd world country is $600 in their money, but if you break down the U.S. dollar amount it's probably $3

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PJDSouza

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@2Black2Strong @supercakefish Calm down. I've lived in third world countries my whole life. Cost of living and bread isn't that expensive.

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PJDSouza

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@2Black2Strong @PJDSouza @supercakefish I've lived in Bahrain, India and South Africa. Bread costs less than a dollar (USD) in all three of them. You should have just said Guyana if you meant Guyana instead of saying third world countries which includes most of South America, Asia, Africa and Oceania. Because stating the cost of bread in third world countries to be $3 is simply inaccurate. Even in Guyana it's usually closer to $2, which is around what bread costs in some first world countries.

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2Black2Strong

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@PJDSouza @2Black2Strong @supercakefish You lived in 1 third world country NOT all, so dont tell me what the cost of bread is in it. I know for a fact that bread is that high, so speak for only your country. You don't know shit. Unless you've lived in South America don't tell me anything about it, because I am from a 3rd world country genius. In Georgetown, Guyana the exchange rate is 200:1, so don't tell what the **** you think you know

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Starsailor_IT

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@2Black2Strong @supercakefish in this case not, even considering the local wages, the UK is still paying a lot more than the Americans for their consoles.

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Teller76567

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Lol i could maybe maybe see it go for 320 pounds at the most brits are getting ripped off so bad

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LucienBry

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Good news, sales will go crazy with titanfall included free

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greenpolyp

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I wouldn't buy it if it was $300. I'd even buy a Wii U before I get an X One.

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Teller76567

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@greenpolyp You do know that the 399.99 price is in British pounds so it comes up to 660 some U.S dollars right?

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pelvist

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Edited By pelvist

@teller76567 @greenpolyp £300 is about $498

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pelvist

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@WolfGrey @pelvist @teller76567 @greenpolyp No its pounds, but you where right before anyway because i used £300 not £399 :)

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WolfGrey

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Edited By WolfGrey

@pelvist @teller76567 @greenpolyp

Thats euros, not pounds mate. And the exchange rate is different in different countries.

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greenpolyp

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Edited By greenpolyp

@teller76567 @greenpolyp crap, forgot to convert the numbers. You mean Brits had to pay 660 dollars for their Xone?

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McGregor

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@sugrim @WolfGrey @greenpolyp Dude, why would you go inside if you lived in the Caribbean?

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sugrim

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@WolfGrey @greenpolyp $950 USD in the Caribbean

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WolfGrey

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@greenpolyp @WolfGrey

I live in the US so i am not worried. However you should see how much the X1 is in Serbia. Much closer to about 760 US dollars.

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greenpolyp

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Edited By greenpolyp

@WolfGrey @greenpolyp sorry dude, I'm in tears now........

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WolfGrey

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@greenpolyp

Yup.

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bowweezzell

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What about the people that paid the higher price (like me)? Is there any word of a compensation scheme like Nintendo did with the 3DS price cut?

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sunbeam4

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Edited By sunbeam4

@bowweezzell were you coercest

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greenpolyp

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@bowweezzell Microsoft's still in denial that their system is successful. So is Nintendo with the Wii U, because the price should be $199.99 with 2 free games.

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2Black2Strong

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Edited By 2Black2Strong

@greenpolyp @bowweezzell Hey idiot, you do know that PS3 did that two times in a year when they released their console

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Teller76567

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Edited By Teller76567

@bowweezzell You know what you should so total call up xbox support and tell them i bet you they will give you something.


Just that price cut they did over in the U.K equals to little over 660 some odd dollars to the U.S so people in the U.K are geting the shaft worse then in the U.S

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allever

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You know the Xbox One is in trouble when within 90+ days it already has a price cut. They should have done that from the start! Lousy Microsoft.

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Warlord_Irochi

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You need to compete one way or the other, certainly.

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sunbeam4

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still a waste of money :\

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AdderD

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"Will he regret spending that extra £30?"

more like, "Will he regret spending that extra £80?"

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seanwil545

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Edited By seanwil545

It would be total finger in the eye if Sony reduced the PS4 price by a small amount. I guess they'll play that card a little later down the road.

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mellow09

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"The Xbox One retails for $499 in the US--which is roughly £300."

- Eddie, ever the top notch researcher, you're only off by sixty-some euro.

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Choad-Warrior

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Edited By Choad-Warrior

It is roughly 300£

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Choad-Warrior

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That's British Pounds, and not Euros.

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Mr_Mark_Legion

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Edited By Mr_Mark_Legion

that was quick and not in a good way

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Teller76567

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Edited By Teller76567

@Mr_Mark_Legion lolz

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jacquelineferre

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Edited By jacquelineferre

That is the good thing about competition, consumers always win.

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Bellum_Sacrum

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@jacquelineferre Except for those that already got one. Those are the losers.

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