Xbox One Price Drops to £300 in UK

Microsoft has reduced the UK retail price of the Xbox One to £299.99, the corporation has confirmed, as part of a new sales promotion.

The discount is the latest development in a long-running series of revisions to the Xbox One's retail price, as part of a wider bid to remain competitive with the industry's current best-selling home console, the PlayStation 4.

Though it launched in November 2013 at £429, the Xbox One's price was cut to £400 just four months later. Then in May 2014, Microsoft scrapped Kinect as a mandatory accessory and began listing the console for £350. By September, that solus version was cut to £330 as part of a price promotion--which Microsoft said was temporary at first, but became standard over time.

The latest revision pulls the Xbox One price below the £300 mark for the first time. Microsoft has told MCV that it was UK retailers that have spurred the changes, though the corporation is advertising the deal on TV.

It is not clear whether retailers will revert the Xbox One price back to £330.

A Microsoft spokesperson said: “This is a UK-only retail promotion and offers great value for fans looking to buy an Xbox One ahead of the launch of 2015’s highly-anticipated games like The Witcher 3: Wild Hunt, Metal Gear Solid V: The Phantom Pain and Batman: Arkham Knight, along with Xbox exclusives such as Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians.”