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Xbox's Phil Spencer Reflects On "Dark Days" During Microsoft-Activision Buyout Process

Phil Spencer says "it's my fault as the head of the business" that he didn't fully understand the "drain" the deal process would be on the team.

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When Microsoft was in the regulatory process of acquiring Activision Blizzard, there were some "dark days," Microsoft Gaming CEO Phil Spencer said in an interview with IGN. He said Microsoft had to plan for "all contingencies," and that included the deal not getting done.

"We consider everything. You have to in running the business. But we felt like we were on the side of right, meaning we weren't doing this so we could pull Call of Duty from PlayStation players. It was never in our plan. I mean, I think my whole inbox leaked on the internet, so if anybody wanted to find that that was the plan, you would find it somewhere and it wasn't there," Spencer said.

Spencer said Microsoft "stayed convicted" throughout the process, despite some obstacles like when the UK's Competition and Markets Authority (CMA) initially rejected the deal. This was one of the "dark days" during the process, Spencer reflected.

He also noted that the protracted buyout process, including all of the uncertainty, was a "drag on the teams."

"It's my fault as the head of the business, I didn't really internalize that in the beginning of what a drain that would be on the team," Spencer added. "It's really nice to be post the acquisition working with those amazing teams."

Microsoft paid $74.5 billion to acquire Activision Blizzard and all of its studios and franchises. Also in the interview, Spencer said making the deal will push Microsoft to do more in a variety of areas.

"Doing a $70 billion acquisition will push us to try to do more. It'll push us on cloud, it'll push us to go find customers in new places, continue to think about access to amazing games, enabling creators to do great work," he said. "But I actually think for the team, that's just a self-motivation that the team has and it's fun to be a part of."

Following the acquisition of Activision Blizzard, the company's co-founder, Bobby Kotick, left the company. Another major effect of the deal is that Call of Duty: Black Ops 6 will launch on Xbox Game Pass, marking a major shift for the franchise.

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jenovaschilld

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A Forbes article said the $70 billion buyout/merger of AB was a decent deal- during pandemic times, when tech/funding was bullish. But post pandemic after the deal finally went through, it was only worth about $40 billion- tech/funding bust. If they could have just waited a couple of years.

Not seen anything big like heavy investment in AAA games with these IPs, just layoffs. Hopefully these properties will have some decent games, some day.

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sippio

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Ive yet to see anything mind blowing from Phil SPencer in 10 years.

~That cancelled dragon fighting ARPG looked awesome for sure.

Fable looked awesome but the only thing special about it is it's a modern new Fable.. Look how awesome & long ago Fable 1 was.

I can only handle so much of the female leads. i'm over it.

Esp since they all seem entitled compared to Feminine types.

if that offends you or whoever then i hope you get a beer goggle surprise.

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deactivated-67913f01c3174

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@sippio said:

Ive yet to see anything mind blowing from Phil SPencer in 10 years.

~That cancelled dragon fighting ARPG looked awesome for sure.

Fable looked awesome but the only thing special about it is it's a modern new Fable.. Look how awesome & long ago Fable 1 was.

I can only handle so much of the female leads. i'm over it.

Esp since they all seem entitled compared to Feminine types.

if that offends you or whoever then i hope you get a beer goggle surprise.

I have yet to see anything mind blowing from Xbox or PS in 10 years.

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jenovaschilld

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Edited By jenovaschilld

@kvallyx: Well there is still some amazing exclusives, though some of the best games are multi-plat.

But there is still some amazingly strong leaps in what video games are and what they are trying to show in that art form. Like Control and Deathloop- that only lack a budget to fine tune their performance. The vision and story are amazing.

But when just looking at exclusives we have great games like Spiderman, Returnal, FF7RB, Helldivers 2, Persona 5, Ghosts of Tsushima, both god of wars, and I was overwhelmed by Demon Souls on PS5. On xbox we have Forza which continues to try new things, and Physchonauts 2 which always pushes boundaries. I cannot think of anything else on xbox.

You may just be old and jaded, and it will be really hard to find an experience that is new, just like being young when something new is around every corner. But there is still games that wow the mind and bring awe out there, though sadly there is just soo many more games now then ever before ... and that means mountains of crap just to find those gems.

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MigGui

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Edited By MigGui

@sippio: it doesn't offend me, just made me think you're an idiot...

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jenovaschilld

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Edited By jenovaschilld

@sippio: Lol, so weird, always some incel commentator able to turn ... an article like this, to somehow a threat of women. I guess.

I wonder, if their opinion on adobe toa controversy is people of color a fear also. Or Joey Chestnut a threat of trying to replace us.

Crazy.

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Just1MoHr

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Edited By Just1MoHr

@jenovaschilld: Jeno, I don't think that it is about threat but the fact that the girl powwwaaa genre is being way overdone, just not realistic in most cases and can distract from the movie/game and just down right getting fakin annoying now.

Amazonian wonderwoman in mini-skirts yielding swords on horses, come on man this is just ridiculous. All I had to witness is that scene and I am like nope...hard pass and this one is not for me.

There are awesome movies with strong female characters, such as Sigourney Weaver in Alien/Aliens, but it was done tastefully and befits the story. I thought Anna was going to be another dud, but that was a badass strong female lead and hooked me in with a great story and plot twists. I guess it didn't hurt that Sasha Luss was gorgeous either.

Anytime I see a game with strong fem char with cornrows or blue hair and buzz cut on one side, and with annoying catch phrases, I am like naaaaa I will pass as it reeks of desperation and irritation.

I am a guy so give me things to shoot and blow the chet out of, don't distract me and irritate me with this garbage. For some people it just invokes these emotions out of them and they won't buy or play those types of games...one can't lie about it either man.

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jenovaschilld

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@just1mohr: That is a strange take but your entitled.

Have you also thought that with women entering the gaming industry, mass consumers ever growing across the globe, and some Japanese dudes just enjoying a strong female lead (in a fictious video game). That they want this fiction, as much as you want yours.

There is by far, a wide majority of bro games out there for you to enjoy and not feel threatened by... maybe let others spend their money how they want, and let game publishers fulfill that demand. They are only supplying, an obvious demand.

And of course there is me, who just like hot chicks kickin butt, in tight skirts.. because it is a video game, and fantasy.

But again... how the article above triggered - whatever insecurity you have with far fetched female leads...- that was a leap.

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Just1MoHr

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Edited By Just1MoHr

@jenovaschilld: Hey man they can make whatever they want, but in my opinion they have missed the MAJORITY of their target audience and shouldn't be too surprised with lackluster sales and possible studio closures (for games). They want to gamble, fine by me and we are all entitled to our opinions...they are just that opinions.

I hear ya bruh, I never liked the off putting graphics and sluggish gameplay of the OG Tomb Raider games but I loved the Angelina Jolie movie and don't mind watching Lara's fine tight bum on the newer games (reminds me gotta watch the newest Tomb Raider movie). For me, you can't compare Lara's azz, British accent and classy ways to the quips of some of these punk wanna be fem characters that they are putting out. They come across entitled, unrealistic, and just plain 'ol annoying.

Can't compare them to Underworld and Kate Beckinsale either...give me more! These types of movies/games need to be done properly because they are crossing the realistic lines.

There is also something to be said about the strong macho lead characters. If done right, dudes go to the theater and come out daydreaming they want to have those superpowers and strength, I wanna be that guy. And girls come out fantasizing about being saved and swooned by such a guy and everyone is happy.

Nowadays you come out of a bad strong fem character lead and more and more you come out scratching your head wondering, who thought this was a good idea? And no one is happy. Now, they can make these movies every day of the week as far as I am concerned, but I am not watching or paying my hard earned money for this crap...just my reality bro!

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Just1MoHr

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Edited By Just1MoHr

I think darker days are still guaranteed. If you had hard core XBoxers like myself second guessing our purchases, that is a real BIG problem. They had a good showcase, and some great games that I might try, but not many of them are really the type that I CANNOT WAIT TO PLAY. I do have 3rd party games that I cannot wait for though.

Remember some of these games might be Redfalls and Starfields, so the trust is no longer there. Had these reveals been showed for the next 2026 gen, I would have held off purchasing a new XB at least 2-3 years deep into it or maybe even never depending on what else is released.

The general vibe might be the wait to see more from XB from many of us now, and at this point it is just understandable and justifiable. I think XB had dug their holes depper TBH.

Would have been sweet if XB did an Astrobot platformer like Sony (can't wait for it!) or at least continued XB backwards compat.

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jenovaschilld

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@just1mohr: MS is now a 3 trillion dollar corporation, I think they are seeing what they can wind down MS gaming division and either sale it off, or see if the gp, netflix-like DDP services will be successful. There is literally a MS graveyard divisions list. That they buy, close, defund, ... etc

MS gaming division is a rounding error to MS. There is no hunger to push xbox/ publishing like it should. I really miss 6th gen through 7th gen xbox.

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MigGui

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@jenovaschilld: you're being a little bit too extremist in the view of the size of Microsoft and the relevance of the gaming business to them. Microsoft's quarterly revenue is 62 billion, out of which 20 is productivity and business processes (office, linkedin and business software), 27 is cloud, and 15 is personal computing (which is basically just xbox + windows). In total, gaming brings Microsoft some 5-7 billion every quarter, it's some 10% of their total business, absolutely not negligible. And hey, if they didn't dump Surface until today, they're definitely not dumping Xbox either.

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jenovaschilld

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@MigGui: Do not get me wrong, I dearly dearly want a strong competitive xbox console. I want more players in the AAA gaming spaces. I have seen those numbers above, and their context is hard to tie down, without any solid numbers put out by MS. But during the leaked documents, MS gaming division did not redact, it shows a very close margin of profitability with what MS is continuing to spend/invest with what they are getting back. Profit vs revenue. Phil Spencer is on record in 23' stating the MS gaming division (just to keep us from writing this out, lets just say xbox) is in the single digit profitability. With AI and MS business suites pumping up there value higher and higher. I have yet to see, as many analysts, just how important xbox is to MS.

I do think that going all in on a DDP future may help them in the long run as Sony and Tencent are stupidly big (and need regulated or broken up). And then we have ... just how profitable will the gaming industry be for consoles in the future. The GI will keep growing, but to MS, will continuing to invest in xbox be worth it vs what they get back, when MS is growing more successfully in other directions.

Here is two links

https://microsoftgraveyard.com/

and https://killedbymicrosoft.info/

Ignoring some of the bombastic-ness of it all, we do see some startling projects that MS sheds off in search of growth. Like Lionhead studios, Press Play studios, Xbox Entertainment Studios, Ensemble Studios, and many more. Under Mattrick and Balmer, they killed off the most during the 8th gen before spencer. Spencer has much less power then Mattrick did, under Nedalla. Will MS value xbox, as the youth growth for them, that they once did? I know MS will enter 10th gen with a platform.. not sure what, hardcore AAA or portable Steamdeck like device, along with a DDP. Will MS give Xbox the push it needs to compete... that I am not sure on.

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Spoochy

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I disagree with the studio closures.....especially when you are fine making these massive deals. Other than closures I think Phil has done a lot right, and has definitely turned Xbox around from where it was. I like that it's not just about consoles now, and is open to wherever you play. I dunno maybe I'm ignorant to some facts, but I feel like it's going pretty good for Xbox.

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mediastupid1

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Phil Spensor has been nothing but a dark day for xbox.

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MoogleStar

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Did the dark days finish? Couldn't tell.

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ceelogreen94

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Look when a company makes certain choices, and they turn out to be bad ones. It takes a long time to make better ones and overturn the wrongs ones. Microsoft has made a lot of bad choices, but they make great ones down the line as well. Phil isn't the best, but he isn't the worst either we just need to sit back and pay attention to what is being done now. Either we agree with them, or we don't but that is our choice.

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