Great for young girls 4-12, basic fashion show game. Audio and not text based.
See the reviews on Amazon for many details and testimonials. 80-90% are 5 stars and nothing lower than 4 stars... from people with kids. So I tend to believe that a little more than the "uber-gamers" that tend to review here, at least for this category of game.
If you want a complicated or sophisticated fashion game, well... you shouldn't be looking at a Barbie branded product should you? I don't think the fashion games by Imagine worked out very well... our daughter did not enjoy them and one section actually had a flaw where you COULD NOT complete a mission and proceed (game over). Kudos to them for breaking ground and expanding the market, but this game (from Activision) seems to be much better.