Just not a lot of substance
With the lack of any real story, graphics that are really subpar, maps that seem crowded and maze like and units that are plain boring, Empire Earth 3 does not seem like a AAA title to me.
The graphics are downright poor. The units are difficult to see (unless you zoom in on them - and why would you want to do that in an RTS?) and distinguish from each other. The gameplay becomes quickly tedious with the same maze like maps in province after province.
Empire Earth 3 is certainly a bargain bin buy.