Great for the more casual strategy gamer.
EE3's sides are also much more unique to each other. In the past, countries have had regional and national traits and a few unique units to differentiate themselves. The problem with this system, however, is that it makes each side so similar as to be almost indistinguishable from one another. In EE3 there are only three teams, the regions themselves rather than actual nations, and they all play very differently from each other. The West packs a good punch for a high price, the Far East has the cheap hordes from hell (not only that but most of its infantry can also build stuff), and the Middle East can do hit&run and even move their entire base if they have to.
The severe dumbing down from the past games will likely be frustrating for hardcore strategy gamers. But for more casual gamers like myself, who may not necessarily want the most complex game in the universe, this game is definitely a must-have.