In the first look yes it gets rate 1 to 5 but when you begin playing you will find real score.

User Rating: 8.5 | FIFA 10 PC
When you install the game and click on the next and see the pitch you get mad, what is this, this is the same of fif09 even worst. And then come to game spot an d rate it low. But, if you keep cool and begin to play the different modes you will feel yes there are some updates here.
I will start with graphic. Graphic is the same of fif09 however there are some minor updates. The grass really is not good and a need for a patch is necessary.
The game play is fantastic both in be a pro and manager mode, when you dip into the play, see the player passing style, interactions, animations ...you think yes thats what i am talking about, thats awesome. Passing is totally improved in comparison with old versions and also goal keeper got a real brain now. The sounds as usual are good. After hours of playing you will ignore the graphics.
Be a pro mode is a fantastic mode and get you up for a some days. Manager mode is not change very much but still is fun to play.
Finally, i think your complains about fifa10 are not right however just in case of graphic are acceptable.