How DOES Square do it? Brilliant. A staple on any serious PS playlist.
1.) Create a series and build each title upon the successes of the previous. Learn from mistakes and take advantage of designer experience in the genre.
or..
2.) Be Squaresoft and just do your thing.
Seriously how DO they do it. With the exception of a few mistakes, we won't mention any names *cough* Ergheiz *cough*, Square can just decide to develop a style of game and run with it and be a success. Final Fantasy Tactics is a brilliant example. Character customization is nearly limitless. The storyline engrossing. The only thing missing in the game is maybe a bit better cut-scene animation and camera control. Otherwise the game is flawless. Now, how do we convince them to make 2....