I've already seen some GameSpot users using one or more of the existing lists (especially the Wish List) for some purpose other than its intended one because they find some other listing criteria to be most desirable. I've even found myself wishing that I could rename the Wish List and use it for multiple other organizing purposes.
As far as specifics go, my initial thought is that users would be able to create about 4 custom lists for their profile, which would be displayed in a row immediately below the existing lists (potentially with a slightly different color scheme or font for distinction). An additional option would be for this feature to be only available to paid GameSpot members, as it's not a restriction on content, but rather a kind of convenient little perk.
Here's a crude mock-up of what user-created game lists might look like in a user profile:
Thoughts, anyone?
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