My big concerns are three-fold:
1) the screen is rather cluttered as it is right now. Having the vertical dimension, along with that cross-bar on the bottom, plus the ads... it's just hard to take it all in. It's not clear what everything does?
2) the main page has an important benefit: you can see most of the possible things to read laid out before you, and you can just click on what interests you. But in the scrolling feed, you have no idea what is coming next. So you can scroll through... and scroll through... but honestly the much stronger impulse for me is to go back to the main page and then navigate back down into an article of interest with a simple click. What if there's a bunch of stuff in a row in the scroll feed that I don't want to read, and I get bored of scrolling before I get to something I would have actually been interested in? -with this fear in mind, again, my impulse is to simply go back out to the main page and scan for stuff of interest
3) Is there a way to re-collapse the comments after you've opened them? If it's a full page of comments I feel like it deters scrolling down to the next article because you've just made the scrolling that much longer - again another factor driving me back towards the main page.
It's not that the continuous "newsfeed" style is itself off-putting. But ways of streamlining to encourage me to stay in that format are needed.
To help with point #2, for example, you could have an overview pane on one side of the screen showing a vertical list of, say, 10 articles. As you scroll down, the overview lists scrolls as well to keep the 10 articles surrounding your current "position" in the stream up-to-date. A square box could highlight the one you are currently on. This allows the reader to 1) see where they are in the bigger picture of the stream, 2) bypass the need to go back to the main page for an overview of what other content is on the site, and 3) could give them an opportunity to click on something else in the overview pane to quick-navigate instead of scrolling through irrelevant articles.
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