I believe that one of the main reasons why WoW has been the king of MMOs so far is because they go for quality before quantity. They are trying to make every player able to experience the end game content, not just hardcore players. So the more number of people enjoy the game, the more people are attracted to the game. Not just that, but they are making the game more and more casual while keeping the difficulty hardcore, here is how:
- In the past, you HAD to gather 40 people to come online at the same time and stay online for like 3-5 hours without any breaks if you wanted to get the best rewards in the game, then in the first expansion, they reduced the number of people required to 25, shortened the size of dungeons but increased the difficulty of the dungeons. This has made more players able to experience the end game content while the added difficulty was enough to meet the hardcore player's thirst for difficulty.
- Small dungeons (5-man) took like 2-4 hours in the past to beat, which has limited the number of people who can enjoy the dungeons. Now they made every small dungeon beatable in within an hour while the difficulty is harder than normal. Which has attracted much more players to it while the difficulty remained the same or even made harder.
- In the latest expansion, they gave the players the option to experience the end-game content with 10 people, even the Lich King (Main villain). So this has attracted much more people to play and enojy the end game content while the difficulty of these 10-man raids are even harder than these dungeons that required 40 people in the past.
- The PvP system in the past asked players to fight in Battlegrounds for at least 6 hours a day if they wanted to reach the final PvP rank that gives them the strongest PvP rewards, which has limited the number of players who can enjoy PvP, but in the latest expansion, thanks to the "Arenas", you can get the strongest PvP rewards in the game even if you play for 1 hour a week! But in return, you need to win the battle in order to raise your rating, because the endgame PvP rewards require good arena rating to be bought, so winning the battles is the new kind of challenge to reach the rewards.
I haven't played FFXI myself, so I don't know what does WoW have that FFXI lacks. So in general, they switched the difficulty from "Getting a large number of people online and staying online for a long time" into "Harder boss fights and harder-to-master contents". So my point here is, due to the issues facing the world right now are causing people to become more and more casual, so the more hardcore-limited the game is, the less players it can attract.
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