@fredsc said:
this thread got me thinking how much i am influenced by big franchises and titles, why cant i think of any unpopular games hahaha
Well that's why marketing usually exceeds development costings by a large margin for these large publishers. I believe the last Call of Duty had a marketing campaign of 882 million U.S. dollars.
Electronic Arts, Activision, and Ubisoft rely way more on a marketing campaign than word of mouth for the companies biggest franchises, the game could flop from a critical standpoint, and still rake in mula.
Quality of games doesn't matter so long as the customer is purchasing the product.
If an advert tells customers it's "the great game of all time", and is displayed on as many platforms and billboards as humanly possible. . majority watching the ad will assume it's gotta have some truth to it, even if the source behind such a boasting quote is questionable (usually a quote from IGN or Kotaku). Cyberpunk 2077 is a great example, as was Fall Out 76; despite horrible reviews both made a lot of money.
Indie and smaller budget games simply get lost in the loud noise that is big-boy business, the only way smaller games explode is if a popular Twitch streamer gets hooked on one of these games and recommends it (back to the word of mouth notion). Usually the games that benefit from this are multiplayer experiences like Valheim and Among Us.
Signalis was one of the best reviewed games of 2022, majority only have praise to give the game, and wasn't even nominated at the Game Awards. Reason? they didn't know it existed, Signalis was made by two people and relied entirely on word of mouth. Survival Horror is a niche genre and so it got lost in the October traffic.
People who call games like CyberPunk and God of War: Ragnarök "the greatest games of all time" are typically caught up in pre-release hype, and one cannot blame the marketing/ advertising team for doing a good job selling the game(s) to anyone who likes being spoon-fed what they want to hear.
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