I look at it, see if it looks fun. That's usually enough; I don't do too much in the way of research. I come on these forums often enough that I can generally "hear" if there is anything off about the game, or get a bad feeling about it.
If something looks interesting but not fun, then I might do some research. Totally interested in the new Ghost Recon game but the combat looks terrible and from what I've seen and heard it looks like a marriage of Just Cause and military shooter, but without the over-the-top cheese of Just Cause, and without the cool gunplay and semi-realism of a military shooter.
We shall see...
Oh and Steam community reviews are surprisingly accurate. I generally skim them, look for some concise but thorough reviews that explain how the game is. There are so many people out there it's not difficult to find like-minded people who have the same views as you, have played the same games and say "if you liked ____, you'll enjoy _____, but keep in mind it has a slower pace than _____". Professional reviews are also great, but you have to read them. When people come on all pissed off because a game got an 8/10 I can't help but laugh; it's not an 80%, it's not a B-...its an eight out of ten...there's a bit more to it.
Only game I really regret buying in recent history (last few years) is SW: Battlefront. Such a disappointment, so boring. Talk about phoning it in...
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