[QUOTE="MarcusAntonius"]
[QUOTE="S0lidSnake"]
And so it begins.....
(Dont know if PS3 can ever catch up to the 7 million units lead the 360 has built up over the last four years, but does it really matter at this point? :P )
CarnageHeart
No. The real reason why this will be a 10-year console cycle is to recover from all the red ink that has been spilled by MS and especially Sony. As far as marketshare, if the price cuts would have been of real help to Sony, it would have happened already. Its been a running joke about which game is going to finally be the "killer app" to save the PS3 for a reason. I doubt little will change for the remainder for the rest of this console generation.
There are people who won't pay more X dollars for a system, no matter its library, so pricecuts do impact the sales of a system (does anyone believe that the PS1 or 2 would have sold 100,000,000+ systems at $600?).
I think price cuts have legitimately been out of the reach of Sony since their impact has been demonstrated in the recent past. When Sony chopped the price of the PS3 US sales slightly exceeded those of the X360 up until MS responded with a pricecut of its own (at which point the X360 resumed outselling the PS3 3 to 2). Judging by Sony's financial losses inside and outside the game division that job cuts that have taken place outside the game division, I don't think Sony has a big pot of money they could have drawn on to cut the price/increase hardware losses.
Bear in mind I'm not saying that the PS3's current pricecut will translate into a longterm advantage over the X360, because the cheapness of the X360's hardwarecoupled with the greater overal profitability of MS means that MS will always be able to match whatever cut Sony makes (the Xbox was a much more expensive system than the PS2, but its price always matched that of the PS2 because MS didn't care how much money it lost).
Can't argue much with any of that. Even in the months of Sony's biggest releaes this gen saw them trailing the X360 by over 50,000. What a difference a $100 price difference makes.
Don't get me wrong, I'm glad Sony is trying to remain competitive, but they have only been able to cut so much with the way they've been running in the red as you alluded to. Who knows, perhaps Blu-Ray was the real objective here. If so, mission accomplished, albeit at the expense of their gaming division. Its especially maddening to see Sony's product, a good piece of hardware, eating the dust of a console that doesn't work. With the PS3 slim, Sony should be able to salvage a break-even in another few years.
As far as MS's profitability, I wonder why they don't just drop the hammer entirely and cut the X360 to $149-$199 (clearly I'm not counting Arcade). You'd figure with Windows 7 coming out next month, that MS would be awash in even more money than they know what to do with. There must be other things in planning going on for this holiday season.
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