The SEGA brand name might not be as common or renown as it was before in the west, but in Japan is still among the more distinguised ones. Just google "Club SEGA" and you'll see. They have arcade clubs and amusement parks all over Japan. They're practically everywhere among the Japanese video game-related geek culture. Too bad we're at a point where nobody really bothers to bring their arcade hits outside of Japan anymore.
I know that most current gen gamers probably grew up with online gaming and so they most likely never set foot on a game center while they were still popular. But nevertheless I just don't understand how SEGA's most important background always seems to be left out.
The consumer division, the SEGA games and consoles you know, were only their side bussiness really, and were always maintained by the arcade division, always. Even the success of the Sonic games is nothing compared to what games like Virtua Fighter or Daytona USA made for the company at the game centers. While the Saturn was failing in the western market, almost every single arcade game they put out was a huge smash hit.
SEGA and NAMCO are the biggest and more successful arcade companies in history, you just can't ignore a thing like that.
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